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Facebook media marketing analysis


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Facebook advertisement analysis estimated based on on behavior. The estimations are not cross-verified. It is an informational document to show PPC advertisement on facebook.

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Facebook media marketing analysis

  1. 1. Facebook Media Marketing Analysis Presented By: Ahmad Wali1|P a g e
  2. 2. http://www.e-wali.comTypes of Advertising on Facebook1. Pay For Impressions (CPM)2. Pay For Clicks (CPC)Pay For Impressions (CPM)In this kind of advertising you pay for Pay Per Impression for example: if 1000 times ad got theimpression, then you will get charged.Pay For Clicks (CPC)In this kind of advertising you pay when someone clicks your advertisement. Even if the ad has receivedmillions of impressions, but you will be charged when someone click.Ad Details & StatsDescribe your advertisement details with Title, Body and images:2|P a g e
  3. 3. http://www.e-wali.comTargeting3|P a g e
  4. 4. http://www.e-wali.comMore Targeting Options4|P a g e
  5. 5. http://www.e-wali.comPricing OptionsPay Per Impression Costs according to targeting selected earlier. It will be reduced and increaseddepending upon selecting various options. Current BID is 0.21 to get 1000 impressions.CPC CostsCurrent suggested bid per click is 0.455|P a g e
  6. 6. http://www.e-wali.comFacebook User Behaviour For AdvertisementsAge Group behaviour6|P a g e
  7. 7. http://www.e-wali.comFacebook users according to education7|P a g e
  8. 8. http://www.e-wali.comSelecting “All” education option has probability of sales.CPC Cost EstimationDaily Spending Clicks Daily Estimated Leads (53.4% Estimated Sales CTR) (CTR*0.05)20$ (600$/m) 46.51 24.83 1.2430$ (900$/m) 69.77 37.25 1.8840$ (1200$/m) 93.02 49.67 2.4850$ (1500$/m) 116.28 62.10 3.10Clicks DailyBased on current BID proposed by facebook by default which was 0.43 average.Estimated Leads (CTR)8|P a g e
  9. 9. http://www.e-wali.comIt is based on analysis of 2011 advertisement behaviour and Click Through Ratio of users on facebookads.Estimated SalesThese are estimated at 5% of the traffic that will convert into sales. It is estimated method to calculatesales.Note: Sales greatly depend on Landing Pages, Call To Action Content and Advertisements.SuggestionsFocusing on low budget in start (20$ daily) to test the campaign is recommended because userbehaviour greatly changes by location, targeting and age factors.CPM Cost EstimationDaily Spending Daily Impressions Estimated Leads Estimated Sales 0.01 estimated reach20$ (600$/m) 95000 179 1.79Daily ImpressionsIt is based on current 0.21 per 1000 impressions bid suggested by facebook.Estimated LeadsThere are 50,213,500 targeted people from UK, Spain and Italy. It is based on probability because 1st1000 views on advertisement will be charged.Estimated SalesEstimated sales at 0.01 based on leads.CPM vs CPCI recommend choosing the CPM (cost per thousand impressions) option when your goal is to have yourname or brand in front of a large number of people, very quickly.9|P a g e
  10. 10. http://www.e-wali.comI recommend bidding CPC when conversion is your goal. If you’re interested in having people clickthrough to your website or Facebook page, then CPC is most likely going to work out best for you.ConclusionI recommend optimizing the landing page so that every lead is probably converted into a sale. Itdepends how the website is portrayed. For best ROI, it is recommended to run both the cost modulesrandomly i.e CPC and CPM.References:**Data collected by Web Trends**Based on 2011 TrendsTo Your Success!Ahmad Walihttp://www.e-wali.com10 | P a g e