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Going Green with Adnams Hotels


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Adnams is a well respected company on the Suffolk Coast. It's becoming equally famous for green credentials as its quality ales. Going green extends throughout all its business operations and here's what there two hotels in Southwold are doing to reduce their environmental impact.

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Going Green with Adnams Hotels

  1. 1. Adnams Hotels Green Business Presentation Jenny Knights
  2. 2. Why Go Green? <ul><ul><li>At Adnams we want to make sure that our impact on society is a positive one, expressing the company's values in ways which combine social and business benefits with long-term sustainable success. </li></ul></ul><ul><ul><li>We're committed to managing the environmental impact of our operations, setting ourselves tough targets for continuous improvement in environmental performance. </li></ul></ul><ul><ul><li>Not only is it a matter of being kinder to the environment, it also makes good business sense </li></ul></ul>
  3. 3. Green Team <ul><li>Started at the end of 2006 </li></ul><ul><li>Group made up of of staff from different departments of the hotels </li></ul><ul><li>Meetings held to brainstorm ideas and work towards GTBS criteria </li></ul><ul><li>Initial aim to achieve a Green Tourism Business Scheme Bronze Award by the end of 2007 </li></ul>
  4. 4. What We’ve Done…Operationally <ul><li>Energy </li></ul><ul><ul><li>Low energy light bulbs where possible – (low wattage where not – 40w to 25w) </li></ul></ul><ul><ul><li>Shutting fridge doors </li></ul></ul><ul><ul><li>Filta-Cool packs for fridges – efficiency </li></ul></ul><ul><ul><li>Switch-off lights and gas – service downtime </li></ul></ul><ul><ul><li>Turning heating down, keeping doors/windows closed </li></ul></ul><ul><ul><li>Plastic curtain in cellar to retain temperature </li></ul></ul><ul><ul><li>Turning appliances off at mains in room </li></ul></ul><ul><ul><li>Carbon Combat! Swan vs. Crown </li></ul></ul><ul><ul><li>Closing down un-used areas during down-time </li></ul></ul><ul><li>  </li></ul><ul><li>Purchasing </li></ul><ul><ul><li>Careful product sourcing – local sustainable suppliers </li></ul></ul><ul><ul><li>Seasonal foods </li></ul></ul><ul><ul><li>RFS fish – Maximus (Lowestoft) </li></ul></ul><ul><ul><li>Chlorine/phosphate-free cleaning products </li></ul></ul><ul><ul><li>Recycled products – blankets, outside furniture, paper </li></ul></ul><ul><li>Transport </li></ul><ul><ul><li>Electric bike charging point </li></ul></ul><ul><ul><li>£5 discount per person on room bill if arrive by bus, train, foot or bicycle </li></ul></ul><ul><ul><li>Directions have link to public transport on website </li></ul></ul><ul><ul><li>Bike to work scheme – Adnams company wide incentive </li></ul></ul><ul><li>  </li></ul><ul><li>Waste </li></ul><ul><ul><li>V.C Cooke/Tec Energy – recycle 80% of all waste </li></ul></ul><ul><ul><li>Used veg oil recycled into diesel by </li></ul></ul><ul><ul><li>Sani-sleeves in urinals to reduce need for chemical cleaners </li></ul></ul><ul><ul><li>Utilising scrap paper </li></ul></ul><ul><ul><li>Email confirmations etc </li></ul></ul><ul><li>Water </li></ul><ul><ul><li>Water butts to collect rain water for garden </li></ul></ul><ul><ul><li>On-site purified still and sparkling water </li></ul></ul><ul><ul><li>Dual flush toilet cisterns </li></ul></ul><ul><ul><li>Infra-red urinal sensors </li></ul></ul><ul><ul><li>Hippo blocks </li></ul></ul><ul><li>  </li></ul><ul><li>Nature </li></ul><ul><ul><li>Nesting boxes </li></ul></ul><ul><ul><li>Hedgehog house </li></ul></ul><ul><ul><li>Pesticide free garden </li></ul></ul><ul><li>  </li></ul><ul><li>Social and Community </li></ul><ul><ul><li>City College Students visit for sustainable development module of BA HTL Management </li></ul></ul><ul><ul><li>Adnams beach cleans </li></ul></ul><ul><ul><li>Sharing aims, raising awareness and communicating with customers through menus, in-room post-cards and door hangers and Carbon Combat posters </li></ul></ul><ul><ul><li>Beccles Middle School – re-using our old light-bulbs to decorate and use as Christmas baubles </li></ul></ul><ul><li>  </li></ul>
  5. 5. What We’ve Done…Customer To Influence consumer behaviour and awareness: Menus – highlighting local, sustainable products, RFS fish Rooms – door hangers, postcards Carbon Combat – posters publicly displayed On-site Purified Water – ‘Don’t Take Me Home’ Labels
  6. 6. What We’ve Done…Staff Induction/Training & Awareness: Introducing to Environmental Policies & Procedures Green Team Updates via Monthly Hotel Holler Newsletter Green Team meetings : staff from different departments getting together to set targets and brainstorm ideas Competitive Edge : people to want to work for us belief in the brand and values and staff/environmental welfare Feel good factor : publicity motivation awards Measuring the benefit : Carbon Combat – incentives and prizes
  7. 7. What’s The Benefit? Environment and Social Responsibility: demonstrating commitment to the local community and environment for the long-term Financial: Energy - 2008 year on year 10% reduction in energy spend 2009 so far maintained (no increase despite fuel price increase) Local Food sourcing: supporting local economy utilising high quality seasonal ingredients Marketing/Accolades: Green Tourism Business Scheme Tourism in Suffolk Awards EADT Business Award Consumer: attract responsible consumer seeking quality experiences
  8. 8. Next Steps… <ul><li>Continue to monitor progress – keep staff motivation and involvement high </li></ul><ul><li>To stimulate ideas and actions from staff and guests – suggestion schemes </li></ul><ul><li>To seek examples of good business practice – other members of GTBS </li></ul><ul><li>To aim to achieve Green Tourism Business Scheme, Silver - re-grading in new year </li></ul><ul><li>To encourage other businesses, partners, customers to do their bit </li></ul>
  9. 9. Summary… <ul><li>Adnams – we are a relatively small business - just doing our best </li></ul><ul><li>Massive investment in Distribution Centre and Brewery aimed to reduce environmental impact </li></ul><ul><li>Old Hotel buildings, standing up to the challenge and proving that we can go green too </li></ul><ul><li>If we can, anyone can </li></ul><ul><li>It’s all about Doing the Right Thing! </li></ul>