E-Marketing and Social Media

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Here Adam from Free Rein in Suffolk explains e-marketing and developing social media.

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E-Marketing and Social Media

  1. 1. E-Marketing - present and future Adam Noakes
  2. 2. How things change… <ul><li>Web 1.0 </li></ul><ul><li>Webmaster User </li></ul><ul><li>Puts content on website Read content on website </li></ul>
  3. 3. Goodbye - Web 1.0
  4. 4. Hello Web 2.0
  5. 6. What's happening next…
  6. 7. Everything
  7. 8. Everywhere
  8. 9. Always
  9. 10. Making Headlines
  10. 11. Social Media <ul><li>“ What does social media really mean for businesses” ? </li></ul><ul><li>Socialnomics (A nice video!) </li></ul>
  11. 14. Suffolk = 58 Businesses Norfolk = 46 Businesses Essex = 47 Businesses
  12. 15. 58 Suffolk Business = 10,208 followers
  13. 17. Research shows engaged leads can traditionally cost small businesses between : £8 - £20 per lead 176 would have equalled £1,408 - £3,520
  14. 18. How can Tourism businesses react? 45 million + active users Engage with people talking about Tourism, Your business, the area and be part of the conversation. If you have something new tell people and be your own best PR machine!
  15. 19. How can Tourism businesses react? 36 million visitors monthly Monitor what real customers are saying about you and your business You can reply to comments , turn TripAdvisor into your own social network  
  16. 20. How can Tourism businesses react? 300 million + active users Creating a Fan Page allows you to create photo and video galleries and fosters interaction with ‘Fans’ Discover who likes what you are doing , where they are from and what there interests are.  
  17. 21. How can Tourism businesses react? Can attract 100 million + viewers per month Upload promotional videos and let the world see all about YOU .  
  18. 22. How can Tourism businesses react? The YouTube equivalent for photos. Upload Images to showcase events, promotional activity. Encourage people to upload experiences and memories to Flickr
  19. 23. Checklist! <ul><li>Website and email marketing up to scratch? </li></ul><ul><li>Is online marketing part of your marketing plan? </li></ul><ul><li>Competitors, what are they up to? </li></ul><ul><li>Industry and what platforms they are using? </li></ul><ul><li>Get advice from your marketing agency … </li></ul>

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