App Search Analytics: February 2011

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Chomp's App Search Analytics report features proprietary data from Chomp's app search engine featuring metrics from the month of February 2011.

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App Search Analytics: February 2011

  1. 1. A P P S E A R C H A N A LY T I C S February 2011App Search Analytics | February 2011 1
  2. 2. A B O U T C H O M P ’ S A P P S E A R C H A N A LY T I C SWelcome to the fifth edition ofChomp’s App Search Analytics Report!Chompʼs technology powers the most advanced search engine for native and web apps across theworldwide iOS and Android markets. The metrics outlined in this report provide insight into iOS appsearch trends using Chompʼs on-device search tool during the month of February.Chomp for Android launched on February 28, 2011. Android data will be included in the sixth edition ofApp Search Analytics, available in late April.To see more app search data from Chomp visit http://chomp.com/etc/chomp-chartsApp Search Analytics | February 2011 2
  3. 3. A N A LY T I C S H I G H L I G H T S U M M A R YApp Search AnalyticsTop QueriesApp function queries (87%) outstrip app name queries (13%) for the fifth consecutivemonth. ʼProductivityʼ swipes the top spot from ʻgamesʼ while name queries are a no-showon the top 25.App MonetizationFree app downloads made an impressive comeback with a Chomp Charts high (87.7%)after Januaryʼs paid app surge.Best in CategoryThe ʻgamesʼ category holds #2 position by less than 1% as ʻproductivityʼ sees sizable gainof 4.1% over January of the overall downloads while ʻbooksʼ and ʻreferenceʼ gained 5.1%combined.App Search Analytics | February 2011 3
  4. 4. A N A LY T I C S H I G H L I G H T S U M M A R YFebruary SpotlightTrending Search TermsThe Super Bowl and Valentineʼs Day corresponding usage spikes confirm that app search isimpacted by current events and holidays.Usage Trends by Time of DayApp search activity peaks between 8-9 PM PST with a steady increase in volume throughout anaverage day in February.Usage Trends by Day of Week25.5% of all search traffic occurred on Thursday with other daily highs on Saturday and Monday.The Chomp 555 out of the top 10 ten Chomp 55 are paid.The #1 app is paid for the third consecutive month.App Search Analytics | February 2011 4
  5. 5. CHOMP SEARCH METRICSApp Search Analytics | February 2011 5
  6. 6. U S E R S D E M A N D F U N C T I O N B A S E D S E A R C H R E S U LT SThe “Top Queries” list shows the top 25 entries typed into the Chomp Top Queriessearch box during February. ʻApp nameʼ searches consistently trend low • games • free gameswith only 13% of total queries requesting a specific app name, i.e. “Twitter”. • free apps • puzzle games • calendar App Function vs. App Name • music free • productivity • fitness • free photography apps • chat 13% • fun • wallpapers • texting • utilities • to do list • free rpg • discounts • kids games • photography 87% • shopping • musical instruments • entertainment • concerts • social networking App Function • news February 2011 App NameApp Search Analytics | February 2011 6
  7. 7. U S E R S D E M A N D F U N C T I O N B A S E D S E A R C H R E S U LT S App Function vs. App Name 17% 14% 17% 83% 86% 83% November 2010 December 2010 January 2011 App Function App NameApp Search Analytics | February 2011 7
  8. 8. F R E E A P P D O W N L O A D S S O A R I N F E B R U A RYRoughly 33% of all apps within iTunes are free apps with 50% priced $0.99 - $2.99.Free app downloads reached 87.7%, an all time high compared to the four previous months of data.Total market share gain from January 2011 is a lofty 20.2%. 6.6% 0.99 12% 2.3% 1.99 Paid 1.3% 2.99 0.3% 3.99 0.8% 4.99 0.1% 5.99 0.2% 6.99 0.1% 7.99 88% Free 0% 8.99 0.3% 9.99 0% 14.99 0.3% OtherApp Search Analytics | February 2011 8
  9. 9. P R O D U C T I V I T Y C AT E G O R Y G A I N S T R A C T I O NMost popular iTunes categories, ranked by downloadThe “Entertainment” and “Games” categories lost a combined 7.7% of market share whereas,“Productivity” saw substantial growth with a 4.1% increase compared to Januaryʼs data. 17.9% entertainment 11.4% games 10.7% productivity 10.4% lifestyle 9.3% reference 6.7% utilities 6.5% social networking 3.7% music 3.4% travel 3.0% education 2.9% news 2.3% photography 2.1% business 1.9% navigation 1.7% healthcare 1.5% weather 1.4% books 1.3% sports 1.2% finance 0.7% medicalApp Search Analytics | February 2011 9
  10. 10. APP USAGE METRICSApp Search Analytics | February 2011 10
  11. 11. H O L I D AY S I M PA C T S E A R C H T R E N D SThe query “Valentine” peaked on February 13.Though retail outlets begin promoting Valentineʼs Day long before the actual holiday, February 14, Chompusers didnʼt activate the query, “valentine” on a larger scale until roughly one week prior to the holiday.1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28App Search Analytics | February 2011 11
  12. 12. H O L I D AY S I M PA C T S E A R C H T R E N D SPeak traffic for “football game” was prior to Super Bowl Sunday.The second highest traffic day for that query followed on Sunday, February 6th.The chart further confirms that app search behavior is impacted by current events.1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28App Search Analytics | February 2011 12
  13. 13. S AT U R D AY E S C A P E S S E A R C H V O L U M E F L U XTrending search volume over a seven day weekIn February, the 25.5% of all searches were done on Thursday. In comparison, Januaryʼs data showshighest volume over the weekend and Tuesday claims Decemberʼs peak volume day. Saturday showshigh search volume consistency over the three month snapshot. February 2011 January 2011 December 2010 MON TUE WED THUR FRI SAT SUNApp Search Analytics | February 2011 13
  14. 14. THE CHOMP 55App Search Analytics | February 2011 14
  15. 15. C H O M P ’ S T O P 5 5 O F F E B R U A RYCongratulations to Chompʼs top 55, our list of the most popular apps in February!These apps have captured the hearts and minds of Chomp users over the past month.Trends in the far right column are tracked month-over-month, or in this case October – February.Values exceeding #55 are not included.App Search Analytics | February 2011 15
  16. 16. C H O M P ’ S T O P 5 5 O F F E B R U A RY ( 1 1 - 5 5 )App Search Analytics | February 2011 16
  17. 17. THANK YOU! For questions, comments or additional information, please email robin@chomp.comApp Search Analytics | February 2011 17

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