Blogging is not new to IRC International Water and Sanitation Centre but now it is becoming more institutional. This presentation is part of the blog session suring the IRC-nergy week from the 16-20.1.2012
1. 3 blog examples2. Hints3. Practical exercises
One editor gets a long letter from a friend. After signature at the end of many pages is a scribbled apology: “Pardon me for going on. I didn’t have time to write a shorter letter”.
1. Keep, cut, or kill?,2. No passive in Web headings3. F-shaped pattern (1st 2 paragraph +imp.inf)4. Use old keywords titles5. Show numbers as numerals6. Microcontent: writing headlines, page titles7. How to write inverted pyramids in blogs?
Brief& get to the point quickly Actionable content. Avoid overuse adj & adverbs Divide your text in blocs. Leave a space between lines. ±45 words X paragraph Use bullet points instead of whole sentences. Write important words in bolds Use short instructions. i.e.: Fill in the form
New Words can Ruin Your Search Rankings Do not use marketing and internal vocabulary
Clearly explain what the article is about. Don’t use acronyms in titles Useplain language: no puns, no "cute" or "clever" headlines. Make the first word an important, information-carrying one.
The inverted pyramid is more important. Users dont scroll, very frequently only read the top part of an article. conclusion explanation details
Go & add a New postCopy your post or write your postAdd a category and tagsPingback & allow comment to your postAdd a link and later unlinkInsert a more tag (divide your post)Bold a few wordsAdd a pictureSave as a draft firstAdd sharing buttons to your post.