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Writing for web & blog wordpress 19.1.2012


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Blogging is not new to IRC International Water and Sanitation Centre but now it is becoming more institutional. This presentation is part of the blog session suring the IRC-nergy week from the 16-20.1.2012

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Writing for web & blog wordpress 19.1.2012

  1. 1. Caridad Machín Camacho IRC
  2. 2. 1. 3 blog examples2. Hints3. Practical exercises
  3. 3.  One editor gets a long letter from a friend. After signature at the end of many pages is a scribbled apology: “Pardon me for going on. I didn’t have time to write a shorter letter”.
  4. 4. 1. Keep, cut, or kill?,2. No passive in Web headings3. F-shaped pattern (1st 2 paragraph +imp.inf)4. Use old keywords titles5. Show numbers as numerals6. Microcontent: writing headlines, page titles7. How to write inverted pyramids in blogs?
  5. 5.  Brief& get to the point quickly Actionable content. Avoid overuse adj & adverbs Divide your text in blocs. Leave a space between lines. ±45 words X paragraph Use bullet points instead of whole sentences. Write important words in bolds Use short instructions. i.e.: Fill in the form
  6. 6.  New Words can Ruin Your Search Rankings Do not use marketing and internal vocabulary
  7. 7.  Clearly explain what the article is about. Don’t use acronyms in titles Useplain language: no puns, no "cute" or "clever" headlines. Make the first word an important, information-carrying one.
  8. 8.  The inverted pyramid is more important. Users dont scroll, very frequently only read the top part of an article. conclusion explanation details
  9. 9.  Log in at:
  10. 10. Go & add a New postCopy your post or write your postAdd a category and tagsPingback & allow comment to your postAdd a link and later unlinkInsert a more tag (divide your post)Bold a few wordsAdd a pictureSave as a draft firstAdd sharing buttons to your post.