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The Internet is a big place… Are you disappearing into the noise?A presentation by Chocolate Shoebox – Outsourced Marketing Solutionswww.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox

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Don’t be a Wallflower Make yourself HEARD!A presentation by Chocolate Shoebox – Outsourced Marketing Solutionswww.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox

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A presentation by Chocolate Shoebox – Outsourced Marketing Solutionswww.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox

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Without planning, the internet can eat you alive.A presentation by Chocolate Shoebox – Outsourced Marketing Solutionswww.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox

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Create a strategy Map out a plan for your content, communication, and analysisA presentation by Chocolate Shoebox – Outsourced Marketing Solutionswww.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox

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Find the right platforms • Where is your market talking? • Don’t stretch it too thin: One or two well, rather than many badlyA presentation by Chocolate Shoebox – Outsourced Marketing Solutionswww.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox

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Get creativeA presentation by Chocolate Shoebox – Outsourced Marketing Solutionswww.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox

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Brainstorm ideas • Create a campaign – competitions and giveaways are a good place to start • Assign a small budget and use advertising - Google and Facebook advertising are cheap and work well for many brandsA presentation by Chocolate Shoebox – Outsourced Marketing Solutionswww.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox

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Content is king But rubbish content is rubbishA presentation by Chocolate Shoebox – Outsourced Marketing Solutionswww.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox

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Make a Splash • Solve a problem – what value are you adding to someone’s life? • Fun but relevant – make it personal and shareable • Visuals! Images and videos are more likely to be shared • Look at ALL the media: videos, pictures, presentations, graphs, polls, diagrams, infographicsA presentation by Chocolate Shoebox – Outsourced Marketing Solutionswww.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox

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A presentation by Chocolate Shoebox – Outsourced Marketing Solutionswww.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox

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The internet is social • Offer content to other people’s websites • Get chatty – Talk to everyone • Get people talking - Ask questions. Answer every question, no matter how small • Build relationships and collaborate with people that could offer value to you and your customersA presentation by Chocolate Shoebox – Outsourced Marketing Solutionswww.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox

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A presentation by Chocolate Shoebox – Outsourced Marketing Solutionswww.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox

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Do something new. Then do something else! • Don’t be afraid to try something new • Monitor everything. Cut out the parts that don’t work and try something else! Find out what works for youA presentation by Chocolate Shoebox – Outsourced Marketing Solutionswww.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox

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The End. (Of this presentation – the beginning for your online marketing) About Chocolate Shoebox: Forget what you think you know about marketing and advertising agencies. Chocolate Shoebox is an outsourced marketing solutions company with flair. We perform a full range of services which collectively cover the full spectrum of marketing communications. Whatever you need, we can do it. Plus, we’re quite fun.A presentation by Chocolate Shoebox – Outsourced Marketing Solutionswww.chocolateshoebox.co.za | www.facebook.co.za/chocolateshoebox