This recipe card shows you how to make Tangy Leek and Ginger Soup. The colour scheme chosen for the card is very clever in how it has been specifically selected to match the colours in the food, or so it seems to be. As well as this, the greens used links in to the fact that this is a Vegetarian dish. Green can be associated with vegetables and nature, something which Vegetarians obviously eat and will make the audience think the recipe uses all natural ingredients. The image on the front of the card is taken by a high quality camera to show the details and texture of the soup. Having the bowl of soup in focus and the background blurry focuses the audiences attention to the meal that will hopefully be the result of the recipe on the back of the card. Also, having clean surfaces and equipment (like the spoon and the bowl) will make the photograph look more appealing overall, meaning the contents of the bowl will instantly look more satisfying also. Having the name of the dish at the top of the card ensures that the audience knows instantly what meal they would be making if they were to choose this recipe. The logo of the company that made the recipe card is in the lower left corner on the front ofthe card. This gives the audience something that they will recognise in the future, ifthey ever want to try other recipes by the same company. Also, having thecompanies logo on the card means that the company name will be spread aroundand if they are lucky will result in more publicity if their recipe cards becomepopular. The body font used on the card is simple and easy to read. It is not complexand adds to the fact that the method is easy to follow and does not use any wordsthat some people may not understand. It could be said that this recipe is writtenalmost universally, and most people are able to read and understand it without anyproblems. There are contact details to the company on the back of the card. Likewith the purposeofthe logo, this will give people the opportunity to explore thecompanies work further and gain them a larger audience.
This recipe card shows you how to make Carrot and Cashew Fan. The colour scheme chosen for the card is a reddish orange, which brings out the colours in the dish, which are also of a similar colour. The image on the front of the card shows off the vibrant colours of the dish and also shows the care and effort taken to make the meal look so perfect. This could encourage the audience to try this recipe because they might want to get the same result at the end, though it is more than likely that a professional cook has prepared this meal specifically for the photograph. Making sure the plate and other surrounding surfaces that can be seen in the photograph are clean is important in making the image (as well as the food) look professional and sophisticated. The company obviously want to show the audience that this dish is not quick to make, and will take time and effort to get it right and achieve the finished result that you want. The logo of the company who produced the recipe cards is in the bottom left corner on the front of the card. This gives the audience something to refer to if they ever want to make another dish from the same company. This can also help the company to become more popular astheir company name will be spread around by the people who use thecards, making the recipes more popular and also gaining the company a largeraudience. This means they can make more of a profit.The ingredients and method are clearly laid out on the back of the card. The font isespecially easy to read, making following the recipe as simple as possible. Thecolour of the font is the same or, or a similar colour to the headers of the card. Notonly does this make the card look consistent and professional, it is a colour that isclear against the white background. The text placed vertically down the right sideon the back is subtle yet quite important in the way it changes the look of the card.The font used for this text is elegant and completely different to the body font. Thetext is stating the name of the dish but because it is written in such a font, the cardinstantly looks more formal and sophisticated.
This recipe card shows you how to make Fudge Brownies. The colour scheme chosen for this card is quite feminine and girly, with the pink and white. This company obviously think that it is most likely to be young girls or women who would bake brownies. The feminine stereotype is consistent throughout the card. The images used are simple. They are not full photographs as there is no photographic background to them. I suspect they have been copied and pasted onto the pink background, possibly with the use of Photoshop. The images are simple, and show the brownies how they are supposed to look, as the end result. Some of the main ingredients are pictured and labeled at the top of the card, which in my opinion is quite child-like. This links back to the stereotype of younger girls using this recipe.The font used resembles handwriting and looks more informal and fun, compared to the more sophisticated and elegantfonts I’ve seen on other recipe cards I have analysed. This gives the impression that this recipe is fun and enjoyable to make.This font is the only one used on the whole of the card, showing consistency and also is another aspect of the recipe beingsimple. Though this font is not Sans nor Sans Serif, it is equally as easy to read. Though, for little girls it may be difficult toread the font or understand the directions, therefore giving an opportunity for the parent of the child to help out with thebaking. The frilly border around the text is another girly feature, as well as the sparkles around the pictures. These featuresmay encourage or catch the eye of a younger girl who is drawn in by the pink and “magical-like” look to the card, and makeher want to bake these brownies.The company logo is located in two places on the card, while the full company name is given at the top. The companiesdetails are shown at the bottom right of the card in pink. I have noticed that the more important text is in pink, while therest of the text is in black/brown. Having the company details in pink directs the readers attention to the part of the cardwhich is important in gaining a bigger audience and/or improving on or making new recipes, and will help the company gainpublicity with a possibly wider audience. I doubt this company only make recipes for a ‘feminine’ stereotype, so having theirdetails on the card will help them reach a wider audience.
This recipe card shows you how to make Homemade Vegetarian Meatballs. The colour scheme is very limited and the only colours I can see are red and blue. The card has been made to look like it is written on a page from a notebook, as you can see from the blue lines in the background. This gives it a very informal and homely look, making it seem like your grandmother has just ripped it straight out of her own homemade recipe book. Maybe this is why the producer decided to use such a background, because the recipe is for Homemade Vegetarian Meatballs. There are no images or photographs used on this recipe card, which means that the audience might be unsure of how the finisheddish is supposed to look. Not having an image makes the card look less professional and makes it seem like the producerdidn’t spend much time or put much thought into creating the card. The font used is similar to Courier and everything is incaps. This recipe card is quite dull and maybe a little bit too simple. I don’t think with the current background, font andlayout that this recipe will be very popular because the card doesn’t catch the eye and it isn’t particularly appealing.Although the actual recipe and end result may be good, the way in which it is being presented does not give thatimpression. This card does not include any contact details or sport a company logo, which makes me think that it was notmade by a company but by a person simply wanting to share their recipe.The ingredients and instructions are clearly written but they are quite vague, and the instructions lack in detail. Someonewho has never made Vegetarian Meatballs before may struggle when trying to follow the instructions on the card. Theaudience for this recipe card could be the older generation or someone who is a bit more experienced in making meatballs.I have made this assumption because of the general ‘look’ of the card. The older generation are not likely to be interested inbright colours and patterns that are in-your-face. They may look for something that is straight to the point and brief. Peoplewho are more experienced in making meatballs will find this recipe card helpful because they won’t need lots ofinformation. They will be able to make the meatballs with a minimal amount of instructions, which is what this recipe cardgives. More experienced people would find this card handy to stick on their fridge or corkboard when they forget what todo next and need a little reminder.
This recipe card shows you how to make Devil Food Pound Cake. There isn’t really a colour scheme to comment on. The colours used that are not part of the background image are white and brown, which are both used for the text. The body font on the card is not Sans or Sans Serif, but one which kind of looks like it is mimicking someones handwriting. The name of the recipe is written in two different fonts. “Food Pound Cake” is in Sans Serif, while “Devil” is written in a font that is like posh handwriting and is very elegant. The company could have done this because they wanted the “Devil” to stand out more than the other words. I have heard that it is called the Devil Food Pound Cake because it is so chocolatyand large amounts of chocolate is usually seen as ‘naughty’, and almost Devil-like because it’s bad for you to eat that much.The photograph used for the background of the card is professionally done with a good quality camera. The fact that thecake is in focus and the background (space to the right) is not makes sure the audiences attention is directed to the image ofthe cake and then the ingredients and instructions listed on the other side. The cake also looks to a high standard and thiswill encourage people to try this recipe because they will want to achieve the same end result.The layout of this card is simple but still appealing to the eye, and the instructions give enough detail for a beginner but stilldon’t confuse you with large, complex words or phrases. Although the layout and overall look of this recipe card might notappeal to everyone (children, teens, middle-aged, elderly, etc), the instructions are easy enough to read and follow for mostpeople of different ages.The logo of the company is not shown on the card, but their website address is given on the bottom left. From the name ofthe website I assume that a company who are hired to produce recipe cards for other companies was involved. Having theirwebsite address on the card will help people contact them if they would like a product made, or will allow them to searchfor other recipes the company had done if they like this one.