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Menstrual Health in SEO (BrightonSEO Spring 2022)

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Menstrual Health in SEO (BrightonSEO Spring 2022)

  1. 1. Menstrual Health in SEO Chloe Smith | Blue Array SLIDESHARE.NET/CHLOESMITH123 @CHLOEIVYROSESEO
  2. 2. @chloeivyroseseo #BrightonSEO 🩸What are we chatting about?🩸
  3. 3. @chloeivyroseseo #BrightonSEO How the hell are you qualified to talk about this?
  4. 4. @chloeivyroseseo #BrightonSEO
  5. 5. @chloeivyroseseo #BrightonSEO 🩸Why menstrual health?🩸
  6. 6. @chloeivyroseseo #BrightonSEO Conversations about menstruation have been hushed, reinforcing stigma and shame
  7. 7. @chloeivyroseseo #BrightonSEO Roughly 30% of people who menstruate have a reproductive health condition Source: Public Health England
  8. 8. @chloeivyroseseo #BrightonSEO 🩸The language of menstruation🩸
  9. 9. @chloeivyroseseo #BrightonSEO
  10. 10. @chloeivyroseseo #BrightonSEO By using gendered language, we exclude trans and non-binary people who menstruate
  11. 11. @chloeivyroseseo #BrightonSEO "Feminine hygiene" or "sanitary products" vs "Period products"
  12. 12. @chloeivyroseseo #BrightonSEO
  13. 13. @chloeivyroseseo #BrightonSEO
  14. 14. @chloeivyroseseo #BrightonSEO For most, period or menstrual products is preferred
  15. 15. @chloeivyroseseo #BrightonSEO 🩸How can menstruation affect work?🩸
  16. 16. @chloeivyroseseo #BrightonSEO Physical & mental symptoms
  17. 17. @chloeivyroseseo #BrightonSEO Social impact
  18. 18. @chloeivyroseseo #BrightonSEO
  19. 19. @chloeivyroseseo #BrightonSEO Career progression
  20. 20. @chloeivyroseseo #BrightonSEO 🩸This level of fear and shame is unfair and we need to do something about it🩸
  21. 21. @chloeivyroseseo #BrightonSEO So, I surveyed 188 SEOs and Digital PRs to get their experiences...
  22. 22. @chloeivyroseseo #BrightonSEO …and got some abusive responses. Naturally.
  23. 23. @chloeivyroseseo #BrightonSEO Of 185 legitimate responses, only 30 (16%) were non-menstruators
  24. 24. @chloeivyroseseo #BrightonSEO Men outnumber women 2 to 1 in the SEO industry Source: https://moz.com/blog/seo-gender-gap
  25. 25. @chloeivyroseseo #BrightonSEO The rest of the responses were immensely helpful
  26. 26. @chloeivyroseseo #BrightonSEO 53% of menstruators have taken at least one day off sick because of menstruation.
  27. 27. @chloeivyroseseo #BrightonSEO 69% of menstruators surveyed have gone into work instead of calling in sick with menstrual health issues.
  28. 28. @chloeivyroseseo #BrightonSEO £15.1 billion Source: CIPD
  29. 29. @chloeivyroseseo #BrightonSEO 55% of menstruators surveyed had lied about the reason they were off sick when experiencing menstruation.
  30. 30. @chloeivyroseseo #BrightonSEO 54% of everyone surveyed feel that they cannot talk to their line manager about menstruation.
  31. 31. @chloeivyroseseo #BrightonSEO
  32. 32. @chloeivyroseseo #BrightonSEO 50% of everyone surveyed said their workplace does not provide period products.
  33. 33. @chloeivyroseseo #BrightonSEO 🩸What can workplaces do to make their environment better for people who menstruate?🩸
  34. 34. @chloeivyroseseo #BrightonSEO Educate your employees
  35. 35. @chloeivyroseseo #BrightonSEO @chloeivyroseseo #BrightonSEO
  36. 36. @chloeivyroseseo #BrightonSEO Source: Dan Lapham
  37. 37. @chloeivyroseseo #BrightonSEO Provide free period products in the office
  38. 38. @chloeivyroseseo #BrightonSEO Source: OmniCalculator
  39. 39. @chloeivyroseseo #BrightonSEO
  40. 40. @chloeivyroseseo #BrightonSEO Introduce menstrual health days
  41. 41. @chloeivyroseseo #BrightonSEO
  42. 42. @chloeivyroseseo #BrightonSEO 🩸So, to summarise…🩸
  43. 43. @chloeivyroseseo #BrightonSEO Language matters
  44. 44. @chloeivyroseseo #BrightonSEO Foster an open and honest environment
  45. 45. @chloeivyroseseo #BrightonSEO Educate employees and lead by example
  46. 46. @chloeivyroseseo #BrightonSEO Provide free period products in offices
  47. 47. @chloeivyroseseo #BrightonSEO Create a menstrual leave policy.
  48. 48. @chloeivyroseseo #BrightonSEO

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