PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
Bringing	
  intelligence	
  	
  
to	
  everything!	
  
Prepared	
  by	
 ...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
…”The	
   world	
   is	
   changing	
   very	
   fast.	
   Big	
  
will	...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
  
Agenda	
  
1.  Global	
  context	
  
2.  The	
  c...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
  
1.  Global	
  context	
  
2.  The	
  cri:cal	
  r...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
  
Global	
  context	
  
5	
  
Health	
  
Consciousn...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
  
Global	
  context	
  
6	
  
By	
  2040,	
  1	
  N...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
  
Global	
  context	
  
7	
  
We	
  live	
  longer	...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
  
Global	
  context	
  
8	
  
There	
   is	
   no	
...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
  
1.  Global	
  context	
  
2.  The	
  cri:cal	
  r...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
  
The	
  cri:cal	
  role	
  of	
  ICT	
  
10	
  
Gr...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
  
Shi^	
   of	
   the	
   business	
   model	
   fr...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
  
The	
  cri:cal	
  role	
  of	
  ICT	
  
12	
  
• ...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
  
The	
  cri:cal	
  role	
  of	
  ICT	
  
13	
  
• ...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
  
ICT	
  
The	
  cri:cal	
  role	
  of	
  ICT	
  
1...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
  
Emergence	
  of	
  disrup:ve	
  innova:ons	
  
15...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
  
Emergence	
  of	
  disrup:ve	
  innova:ons	
  
16...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
  
Emergence	
  of	
  disrup:ve	
  innova:ons	
  
17...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
  
1.  Global	
  context	
  
2.  The	
  cri:cal	
  r...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
  
“Digital	
  Darwinism”	
  of	
  the	
  printed	
 ...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
  
Same	
  print	
  for	
  
everybody	
  in	
  
B&W	...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
  
1.  Global	
  context	
  
2.  The	
  cri:cal	
  r...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
   22	
  
AdopLon	
  of	
  these	
  technologies	
  ...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
  
1st	
  step	
  
2nd	
  step	
  
3rd	
  step	
  
2...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
  
1st	
  step	
  
2nd	
  step	
  
3rd	
  step	
  
2...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
   25	
  
Molson	
  Coors	
  
Cans	
   and	
   boble...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
   26	
  
Label	
  aiming	
  to	
  control	
  the	
 ...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
   27	
  
Timestrip	
  
1.  Click	
  to	
  acLvate	
...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
   28	
  
Warning	
  
message	
  
Sundown	
  
Sunblo...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
   29	
  
Evolving	
  needs,	
  responsive	
  solu:o...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
   30	
  
“I	
  need	
  to	
  make	
  my	
  commerci...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
©ICI-­‐2014	
  May	
   31	
  
Evolving	
  needs,	
  responsive	
  solu:o...
PRINTABILITY
AND GRAPHIC COMMUNICATIONS
INSTITUTE
Thank	
  you!	
  
©ICI-­‐2014	
  May	
  
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Bringing Intelligence to Everything - ICI - Printability and Graphic Communications Institute, Montreal, QC, Canada

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Bringing Intelligence to Everything!

This presentation enlightens about the crucial evolutions of the Graphic Arts Industries facing global challenges and the Information Technologies convergence.
Therefore, disruptive innovations are emerging along with an accelerated rythme that requires dedicated adaptation strategies.
Following these trends, the printing products are increasing their potential of applications, from customised prints, to communicant prints, towards connected prints.

ICI - Printability and Graphic Communications Institute, Montreal, QC, Canada

The Institute is an integrated centre for innovation and expertise in graphic communications and printability that actively supports companies and their employees in their technological and commercial development.

ICI
999 Émile-Journault Ave East
Montreal (Québec) Canada H2M 2E2
Telephone : (514) 389-5061
Fax : (514) 389-5840
Email : information@i-ci.ca
www.icgq.qc.ca

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Bringing Intelligence to Everything - ICI - Printability and Graphic Communications Institute, Montreal, QC, Canada

  1. 1. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE Bringing  intelligence     to  everything!   Prepared  by  C.  Bois  &  C.  Canet   ©ICI-­‐2014  May  
  2. 2. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE …”The   world   is   changing   very   fast.   Big   will   not   beat   small   anymore.   It   will   be   the  fast  bea;ng  the  slow!”   Source:  R.  Murdoch  
  3. 3. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   Agenda   1.  Global  context   2.  The  cri:cal  role  of  ICT   3.  The   “digital   Darwinism”   of   the   printed   applica:ons   4.  Evolving  needs,  responsive  solu:ons   3  
  4. 4. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   1.  Global  context   2.  The  cri:cal  role  of  ICT   3.  The   “digital   Darwinism”   of   the   printed   applica:ons   4.  Evolving  needs,  responsive  solu:ons   Agenda   Source  APRE  (Agenzia  per  la  Promozione  della   Ricerca  Europea  -­‐  2013   4  
  5. 5. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   Global  context   5   Health   Consciousness   Convenience   Increasing  Costs   CustomizaLon   Appeal   AestheLcs   Environmental  Issues   Food  &  Energy  Scarcity   Scarcity  of  Materials   Poisoning   AnL-­‐Tamperings   Tracks  and  Trace   AuthenLcity   Source:  Holst  Centre  -­‐  2013   Societal  challenges  
  6. 6. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   Global  context   6   By  2040,  1  North-­‐American  on  4  will  be  over  65   Source:  StaLsLcs  Canada,  2011   Source:  United  NaLon,  Social  Security  and   Medicare  boards  of  Trustees  -­‐  2012   The  challenge:  How  to  assist  and  support  of  the  elders?   Silver  economy:     In-­‐home  care  products  and  services  to  support  autonomy      
  7. 7. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   Global  context   7   We  live  longer  and  we  are  more  and  more   The  challenge:  How  to  share  resources  and  limit  environmental  impact?   Technical   soluLons   to   reduce   disposable   materials   and   energy   consump:on,  limit  wastes,  …  and  do  not  compete  with  primary  needs   Source:  Norwich  University,  2012   Source:  Norwich  University,  2012  
  8. 8. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   Global  context   8   There   is   no   comprehensive   system   to   track   a   package   of   drugs   from   manufacturing  to  the  pharmacy   The  challenges:  How  to  track  drugs  worldwide?     How  to  control  the  safety  of  online  diagnos:cs  and  drugstores  ?   Source:  Pew  Health  Group,  2013   35%  of  U.S.  adults  are  online-­‐diagnosers   Indicators   of   an:-­‐counterfei:ng,   correct   labelling,   good   storage   and   shipment  condi:ons  controllable  and  understandable  by  the  customer  
  9. 9. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   1.  Global  context   2.  The  cri:cal  role  of  ICT   3.  The   “digital   Darwinism”   of   the   printed   applica:ons   4.  Evolving  needs,  responsive  solu:ons   Agenda   9   Source  Intel  -­‐  2012  
  10. 10. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   The  cri:cal  role  of  ICT   10   Growth   of   the   mobile   internet   on   a   global  scale   Three  major  facts   •  In  2003:  50  million  devices  connected  worldwide  to  the  internet   •  In  2010:  12.5  billion  (1.8  per  person)   •  By  2015  :  25  billions  (3.5  per  person)   •  By  2020  :  50  billions  (6.7  per  person)   Increase  of  both  the  devices  number  and  the  raLo  per  person   New  Internet  Protocol  version,  new  communica:on  protocols…   The  challenges:     How  to  assign  an  IP  address  to  each  device?   How  to  connect  these  50  billions  devices?   1
  11. 11. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   Shi^   of   the   business   model   from   “owning”   to   “using”   computer   resources   The  cri:cal  role  of  ICT   11   •  Increasing  influence  on  society   •  Moving   towards   socializaLon   by   linking  with  other  resources   Growth   of   the   mobile   internet   on   a   global  scale   Three  major  facts   1 2 3
  12. 12. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   The  cri:cal  role  of  ICT   12   •  Increasing  influence  on  society   •  Moving   towards   socializaLon   by   linking  with  other  resources   Three  major  facts   3 In  2005   •  No  Twiber   •  Facebook   was   an   obscure   site  (launched  in  2004)     •  No   iPhones   (launched   in   2007)   •  No  iPads  (launched  in  2010)   In  2010   •  106+   million   Twiber   users   (700+  million  in  2012)   •  500   +   million   Facebook   users   •  50+  million  iPhones  sold   •  10+  million  iPads  sold  
  13. 13. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   The  cri:cal  role  of  ICT   13   •  Evident  in  many  fields   •  AcceleraLon   of   the   convergence   of   ICT   and   other  industries       •  Originally   started   in   the   manufacturing   industry,     •  Now   encompasses   all   types   of   businesses  and  individuals   And  two  key  trends   1 2 ICT   •  Accelerate   the   evoluLon   and   development  of  other  industries   •  Act   as   a   catalyst   to   unite   different   industries   Academic   field   Technological   field   Human   resources   Cultural   field   Public   sector   Industrial   field   Source  NTT  -­‐  2012  
  14. 14. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   ICT   The  cri:cal  role  of  ICT   14   3  facts   The  background  for  the  emergence  of  disrup:ve  innova:ons   Describe  innovaLons  that  improve  a  product  or  service  in  ways   that  the  market  does  not  expect   Improves  the  value  of  the   exisLng  markets   Creates  new  markets  or   value  networks   ≠   2  key  trends  
  15. 15. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   Emergence  of  disrup:ve  innova:ons   15                            under  a  digital  format  of  all  sorts  of     informaLon,  such  as:   •  Data  from  sensors     •  LocaLon  data     •  And  records  of  human  behavior  obtained  from  mobile  phones   Analysis  of  large  amounts  of  informa:on        to  generate  an  output  useful   for:   •  MarkeLng,     •  Providing  personal  services,     •  And  solving  social  issues     Towards  a  “Machine-­‐to-­‐Machine”  communica:on     +   Intelligent  systems  for  a  more  connected  world…  
  16. 16. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   Emergence  of  disrup:ve  innova:ons   16   Intelligent  systems  for  a  more  connected  world…   Source  Intel  2013  
  17. 17. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   Emergence  of  disrup:ve  innova:ons   17   YOU  are  part  of  these  applica:ons  !  
  18. 18. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   1.  Global  context   2.  The  cri:cal  role  of  ICT   3.  The   “digital   Darwinism”   of   the   printed   applica:ons   4.  Evolving  needs,  responsive  solu:ons   Agenda   18   Guangzhou  Kaho  Special  Glass  Co.,  Ltd  
  19. 19. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   “Digital  Darwinism”  of  the  printed  applica:ons   Source  DeLoibe  2014   PrinLng  field  evoluLon   1445   1993   2010   2017   2020   19   ProducLon  size  and  customizaLon  level  increase   The  evoluLon  of  consumer  behavior  when  society   and  technology  evolve  faster  than     one’s  ability  to  adapt     Source  Solis  2011  
  20. 20. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   Same  print  for   everybody  in   B&W   Same  print  for   everybody  in   color   1  to  1  &  1  to   many  print   QR  Code   Databases   Prepress   Augmented   Reality   Financial   transacLon   NFC   Data,   control…   Sensors   Smart  label,   Smart  print,   Smart  packaging   Source  ICI  2014   20   Genesis  of  an  evoluLon   Customized   prints     Communicant     prints   Connected     prints   Print   Digital   “Digital  Darwinism”  of  the  printed  applica:ons  
  21. 21. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   1.  Global  context   2.  The  cri:cal  role  of  ICT   3.  The   “digital   Darwinism”   of   the   printed   applica:ons   4.  Evolving  needs,  responsive  solu:ons   Agenda   21   Source  Harry  Pober  interacLve  map  
  22. 22. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   22   AdopLon  of  these  technologies   •  The  customer  does  not  want  a  printed  product  anymore   •  The  customer  wants  an  applica:on  /  an  effect  on  a  product   Understand  technical  challenges   Try  on  a  short  run  first  to  adjust  the  concept   Focus  on  the  targe^ed  func:onality,  and  not  on  the  toolbox   Define  the  expected  level  of  sophisLcaLon     Adapt  the  features  of  the  funcLonnal  print  to  the  customer’s  need   Evolving  needs,  responsive  solu:ons  
  23. 23. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   1st  step   2nd  step   3rd  step   23   Level  of   complexity   Innova:on  level  of  the   printed  applica:ons   AdopLon  of  these  technologies   •  The  customer  does  not  want  a  printed  product  anymore   •  The  customer  wants  an  applica:on  /  an  effect  on  a  product   Evolving  needs,  responsive  solu:ons  
  24. 24. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   1st  step   2nd  step   3rd  step   24   …and  it  goes  on   Level  of   complexity   Think  and  go  outside  of   the  box!!!   Innova:on  level  of  the   printed  applica:ons   AdopLon  of  these  technologies   Now,  imagine  what  the  customer  desires     •  The  customer  does  not  want  a  printed  product  anymore   •  The  customer  wants  an  applica:on  /  an  effect  on  a  product   Evolving  needs,  responsive  solu:ons  
  25. 25. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   25   Molson  Coors   Cans   and   bobles   acLvated   by   cold   temperature   hbp:// www.molsoncoors.com   Asahi  (Showa  Denko  Aluminium)   Indicator  of  temperature     and  of  the  level  of     he  remaining  liquid   Baby  bo^le  with   temperature  indicator   Designed  by  Huang  Tzu-­‐Yu   et  al.   “I  need  to  control  a  threshold  temperature”   Evolving  needs,  responsive  solu:ons  
  26. 26. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   26   Label  aiming  to  control  the   storage  temperature  of   foods   h^p://www.lcrhallcrest.com   “I  need  to  control  an  opLmum  storage  temperature”   Evolving  needs,  responsive  solu:ons  
  27. 27. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   27   Timestrip   1.  Click  to  acLvate  the  system   2.  When   the   criLcal   temperature   is   overcome,   the   display   in   electrochromic   ink   displays   informaLon   indicaLng   the   elapse  of  Lme   hbp://www.Lmestrip.com   Evolving  needs,  responsive  solu:ons   “I  need  to  control  an  opLmum  storage  temperature  and  the  Lme  it   has  between  overcame”  
  28. 28. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   28   Warning   message   Sundown   Sunblock,  by   DDB  Brasil   Ad  campaign,   2011   “I  need  to  change  the  colour  of  my  product  when  exposed  to  sunlight”   Evolving  needs,  responsive  solu:ons   This  sunscreen  reminds   consumers  when  they  need   to  apply  or  reapply   sunscreen.     hbp://www.cLinks.com    
  29. 29. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   29   Evolving  needs,  responsive  solu:ons   “I  need  to  emphasize  and  animate  my  markeLng  message”  
  30. 30. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   30   “I  need  to  make  my  commercial  in  magazines  the  center  of  my  360°   communicaLon  strategy”   Evolving  needs,  responsive  solu:ons  
  31. 31. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE ©ICI-­‐2014  May   31   Evolving  needs,  responsive  solu:ons   “I  need  my  product  to  be  experienced  inside  commercial  magazines”  
  32. 32. PRINTABILITY AND GRAPHIC COMMUNICATIONS INSTITUTE Thank  you!   ©ICI-­‐2014  May  

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