Topics that will be covered today
● Intro to Product Marketing
● How to make B2B Marketing more effective & personal?
● Key metrics every B2B marketer must measure
● Prioritising the metrics according to the stage of your startup
● Conducting marketing experiments & how to learn from them
● Marketing Secrets that led to the growth of Xeno, MyOperator & Anaek
5 years back Today
Without product marketing, your product won’t
achieve its maximum potential in the market.
● Helps you understand your customers
● Allows you to target your buyer personas
● Teaches you about your competitors (products and marketing tactics)
● Ensures your company’s marketing, product, and sales teams are all on
the same page
● Helps you position the product in the market
● Boosts revenue and improves sales
Product marketing …
Responsibilities of a Product Marketing team?
• Sales Enablement
• GTM Strategies
• Lead Generation
• Product Launch Strategies
• Conversion Rate optimization