2015 Consumer Demographics of US Gaming Industry in US.
Toys for Grandma?!
2015 saw an increase in the average age of gamers in both groups of men and women. The average MALE game
player age jumped from 31 to 35, and women jumped from 36, to 43. And why wouldn’t they! It’s a growing and fun
industry where there is money to be made as a gamer, and an employee or as a developer/producer of games.
4 out of 10 in US are women (43%)
3 out of 10 are over the age of 50
The most frequent FEMALE GAME PLAYER is on average 43 years old
the average MALE GAME PLAYER is 35 years old
Only 1 out of 10 is a boy under the age of 17 years’ old
Today, gaming is one of the world’s largest most appreciated and most demographically widespread form of
entertainment. - http://www.theesa.com/wp-content/uploads/2015/04/ESA-Essential-Facts-2015.pdf
Nintendo, Sony, Microsoft, Activision Blizzard, Electronic Arts – Top On-line Game Producers
LEGO Is Here To Stay Because They Know Their Customer!
It’s About The Fans - Customer, Kids & Adults!
LEGO – Valuing Innovation
Value the brick (your core)
Look ‘Outside’ and ‘Inside’ for the full story
Engage your customer if you want growth
Tell a good story and build on it!
Great Case Study:
LEGO Values Innovation Thought-Out The Organization
If you are in the toy or gaming industry
If you are in the wanting to innovate your company
If you are wanting to build or market your toy or idea
If you looking to build or improve upon your processes
When Only The Best Is Good Enough… You Model Them!
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If you looking to build and/or integrate your web of people, process and technology…
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