SOCIAL MEDIA ANDCONNECTIONSThe Role of Social Media andnetworks in keeping internationalstudents at BCU connected.
Objectiveso find out the means of communication between internationalstudentso explore the social networks most popular amongst internationalstudents at Birmingham City Universityo find showcase the advantages and disadvantages belonging to suchnetworks has had on the students
Supporting Concept – SOCIAL CAPTIALSocial Capital. Giddens (2008) defines Social Capital as “trust networksthat individuals can draw from for social support”.Bourdieu gives an all encompassing explanation with his definition as“the aggregate of the actual or potential resources which are linked toa durable network of somewhat institutionalized relationships ofmutual recognition or acquaintance”Robert Putnam also says that if people come together and do things ascommunities, they become stronger, more economically enriched andthe members of the community lead healthier lives.
The reason for this study‘The need to belong’ is a concept that marketers, psychologists andcounsellors have identified as the reason why people take certainactions. From the 50’s and days of Abraham Maslow, right after food,shelter, security, and safety comes the need to belong.According to Deb Elkin, a licensed professional counsellor, “We all needto feel like we have a place where we belong, where we are important,where people care about us. We are not meant to be alone and we arenot meant to be totally self-sufficient”.Woolcock (2001): “the well connected are more likely to be housed,healthy, hired, and happy”
Research Methodshis research will use a two pronged approach, namely:uantitative – comprising surveys and questionnaires, this will be usedto gather and analyse numbers.ualitative – involving interviews and a focus group discussion, thisaspect of the research will cater to sensitive data that numbers willnot capture efficiently.