TALKING ‘BOUT MYnext-big-thing.net                     GENERATION@nextbigthingco                     William Higham, NEXT ...
next-big-thing.net@nextbigthingco                     2
PEERSnext-big-thing.net@nextbigthingco                     SHARING                        ADOLESCENCE                     ...
HISTORYnext-big-thing.net                     POLITICS                                                     SOCIETY@nextbig...
ATTITUDESnext-big-thing.net                     WORLDVIEW                                       WORLDVIEW@nextbigthingco  ...
DRIVERSnext-big-thing.net                     PRODUCTS                      WORLDVIEW@nextbigthingco                     F...
THANK YOUnext-big-thing.net@nextbigthingco                     William Higham                     NEXT BIG THING          ...
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'Talking 'bout My Generation' William Higham, CEO & Trends Forecaster, The Next Big Thing

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Talking 'Bout My Generation: How cohort analysis can predict generational differences in online behaviour.
Online influence is typically about peer influence: consumers usually share and recommend products to those in their own age group or generation. William will show how brands can drive peer influence online by using cohort analysis: identifying what interests and unites different generations, and the socio-cultural triggers that can impact them throughout their lives.
Find more info at:
http://chinwag.com/insight/psychology

Published in: Education, Design, Technology
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'Talking 'bout My Generation' William Higham, CEO & Trends Forecaster, The Next Big Thing

  1. 1. TALKING ‘BOUT MYnext-big-thing.net GENERATION@nextbigthingco William Higham, NEXT BIG THING Psychology of Online Influence Chinwag, 03.05.12 1
  2. 2. next-big-thing.net@nextbigthingco 2
  3. 3. PEERSnext-big-thing.net@nextbigthingco SHARING ADOLESCENCE Now & in future Social & personal identity BONDING ADULTHOOD Culture, products, politics History, attitudes 3
  4. 4. HISTORYnext-big-thing.net POLITICS SOCIETY@nextbigthingco News, events, activism Environment, attitudes CULTURE MEDIA Low & high Arts TV, radio, film, Internet LEISURE PRODUCTS Sports, holiday, nightlife Food, drinks, fashion PARENTS Lifestyles, attitudes 4
  5. 5. ATTITUDESnext-big-thing.net WORLDVIEW WORLDVIEW@nextbigthingco Optimist vs Pessimist Dreamer vs Do-er VALUES VALUES Individual vs Communal Materialist vs Idealist OUTLOOK OUTLOOK Future vs Past Traditional vs Iconoclast STYLE Maximal vs Minimal 5
  6. 6. DRIVERSnext-big-thing.net PRODUCTS WORLDVIEW@nextbigthingco Food, fashion, fads Attitude to life, action CULTURE VALUES Media, Arts, Leisure Attitude to people, products SOCIETY OUTLOOK Events, news, environs Attitude to tradition, future 6
  7. 7. THANK YOUnext-big-thing.net@nextbigthingco William Higham NEXT BIG THING 07710 452962 william@next-big-thing.net 7

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