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Psych Matters at Ogilvy Lab's Behavioural Science Day - Feb 2014

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A presentation from Sam Michel, founder of Chinwag on the launch of http://psychmatters.co a community where behavioural science meets business.

The aim is to surface practical insight, case studies, news, research and events that help bring together business people, academics and practitioners.

Alongside the website where we curate the best in breed, the monthly PsychUp gatherings are a chance to hear the latest in the fields with a few drinks to oil the wheels, whilst the annual Chinwag Psych Conference is a full-day conference and workshops.

More at: http://psychmatters.co

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Psych Matters at Ogilvy Lab's Behavioural Science Day - Feb 2014

  1. 1. Psych Matters where behavioral science meets business …a community http://psychmatters.co @ChinwagPsych
  2. 2. Psych Matters where behavioural science meets business …a community http://psychmatters.co @ChinwagPsych
  3. 3. hello. my name is Sam I usually forget to introduce myself… sam@chinwag.com - @toodlepip http://psychmatters.co @ChinwagPsych
  4. 4. Why Psych Matters? Pic (cc) Patti Haskins on Flickr http://psychmatters.co @ChinwagPsych
  5. 5. Our Story • • • • Social media Big Data Improving Analytics The Search for Meaning Pic (cc)hermanuslemmer It’s time to find a behavioural scientist http://psychmatters.co @ChinwagPsych
  6. 6. The Godfather http://psychmatters.co @ChinwagPsych
  7. 7. Pic (cc) Betsey Weber http://psychmatters.co @ChinwagPsych
  8. 8. http://psychmatters.co @ChinwagPsych Pic (cc) HSM Brasil
  9. 9. Six Principles of Influence 1. Reciprocity 2. Commitment 3. Social Proof 4. Likability 5. Authority 6. Scarcity http://psychmatters.co @ChinwagPsych
  10. 10. Psych Matters • • • • • • Online and offline Surface practical insight Business-friendly Case studies Research Startups Help us curate the best behavioural science in business http://psychmatters.co @ChinwagPsych
  11. 11. Psych Effectiveness Awards • • • • Coming Soon Entries 10 April Winners Autumn 2014 Want to be a judge? Pic (cc)Brad Kozlek http://psychmatters.co @ChinwagPsych
  12. 12. A Huge Plug • Pic of a huge plug Pic (cc) Adam Mulligan http://psychmatters.co @ChinwagPsych
  13. 13. Chinwag Psych London • 9/10 April 2014 • 9 Apr – Workshops • 10 Apr – Conference – – – – http://psychmatters.co Persuade Optimise Analyse Anticipate @ChinwagPsych
  14. 14. Get involved! http://Psychmatters.co @ChinwagPsych Google+ - http://chw.ag/LZL29O LinkedIn- http://chw.ag/1hipZ17 https://www.facebook.com/ChinwagPsych http://psychmatters.co @ChinwagPsych Pic (cc)davsans
  15. 15. Bedtime Reading http://psychmatters.co @ChinwagPsych/PsychStars @ChinwagPsych/OgilvyLabDay Neuromarketing Toolkit @OptimiseOrDie http://chw.ag/1bxUTOh http://psychmatters.co @ChinwagPsych

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