@KarenHaller

1.

The Colour of Money
attracts your ideal customers,
increases positive brand awareness and
ultimately inc...
2.

Tw: @KarenHaller

Fb: Karen Haller Colour And Design

www.karenhaller.co.uk

karen@karenhaller.co.uk

© 2014 karen hal...
3.

Colour Psychology in Business Branding
Colour is more than just a visual experience; colour is an
incredibly powerful ...
4.

Colour Psychology in Business Branding

red & yellow* aimed at children

triggers
excitement

fun uplifting happy
moti...
5.

Colour Psychology in Business Branding

Red* in this context

triggers
energy stamina
excitement
power, motivation
mas...
6.

Colour Psychology in Business Branding

Orange* in this context

triggers
cheap & cheerful
fun

* All colours within a...
7.

Colour Psychology in Business Branding
HOW IMPORTANT IS USING COLOUR TO THE
SUCCESS OF YOUR BUSINESS?
“Up to 80% of th...
8.

Colour is emotion
“Colour is registered by the
brain before either images or
words.” - University of Loyla,
Maryland s...
9.

Colour Psychology in Business Branding
Applied colour psychology in business branding is not about trying
to be everyt...
10.

Colour Psychology in Business Branding
THE ADVANTAGES OF USING COLOUR IN YOUR
MARKETING & COMMUNICATION MATERIALS

...
11.

Colour Psychology in Business Branding
If you are interested in why you spend money or how to get
people to spend mon...
11.

Colour Psychology in Business Branding

If you would like to find out more then download my free
e-book

7 Mistakes M...
13.

@KarenHaller

Q&A
w: karenhaller.co.uk
tw: @karenhaller
fb: Karen Haller Colour And Design
e: karen@karenhaller.co.uk
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Karen haller colour & design chinwag psych audience presentation v1.0

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Karen haller colour & design chinwag psych audience presentation v1.0

  1. 1. @KarenHaller 1. The Colour of Money attracts your ideal customers, increases positive brand awareness and ultimately increases sales
  2. 2. 2. Tw: @KarenHaller Fb: Karen Haller Colour And Design www.karenhaller.co.uk karen@karenhaller.co.uk © 2014 karen haller
  3. 3. 3. Colour Psychology in Business Branding Colour is more than just a visual experience; colour is an incredibly powerful phenomenon used to influence us every day of our lives. It can influence our mood, behaviour and feelings; making us move quickly, feel relaxed, take action, eat more and spend more. Colour plays a powerful role on your customer’s emotions, and their purchasing decisions. Tw: @KarenHaller Fb: Karen Haller Colour And Design www.karenhaller.co.uk karen@karenhaller.co.uk © 2014 karen haller
  4. 4. 4. Colour Psychology in Business Branding red & yellow* aimed at children triggers excitement fun uplifting happy motivation * All colours within a brand will have an overall psychological impact. Tw: @KarenHaller Fb: Karen Haller Colour And Design www.karenhaller.co.uk karen@karenhaller.co.uk © 2013 karen haller
  5. 5. 5. Colour Psychology in Business Branding Red* in this context triggers energy stamina excitement power, motivation masculine colour of energy * All colours within a brand will have an overall psychological impact. Tw: @KarenHaller Fb: Karen Haller Colour And Design www.karenhaller.co.uk karen@karenhaller.co.uk © 2014 karen haller
  6. 6. 6. Colour Psychology in Business Branding Orange* in this context triggers cheap & cheerful fun * All colours within a brand will have an overall psychological impact. Tw: @KarenHaller Fb: Karen Haller Colour And Design www.karenhaller.co.uk karen@karenhaller.co.uk © 2014 karen haller
  7. 7. 7. Colour Psychology in Business Branding HOW IMPORTANT IS USING COLOUR TO THE SUCCESS OF YOUR BUSINESS? “Up to 80% of the assessment you make on anything is based on colour alone.” - The CCICOLOR-Institute “The correct use of colour can increase your brand recognition by up to 80% “ - University of Maryland “85% of shoppers place colour as a primary reason for when they buy a particular product or a service” - KISSmetrics Tw: @KarenHaller Fb: Karen Haller Colour And Design www.karenhaller.co.uk karen@karenhaller.co.uk © 2014 karen haller
  8. 8. 8. Colour is emotion “Colour is registered by the brain before either images or words.” - University of Loyla, Maryland study …when light strikes the human eye, the varying wavelengths via the retina are converted into electrical impulses. These pass to the hypothalamus which is part of the brain governing our hormones and endocrine system. Tw: @KarenHaller Fb: Karen Haller Colour And Design www.karenhaller.co.uk karen@karenhaller.co.uk © 2014 karen haller
  9. 9. 9. Colour Psychology in Business Branding Applied colour psychology in business branding is not about trying to be everything to everyone. It’s not about choosing colours you like or even fitting into what is perceived as an industry norm. Tw: @KarenHaller Fb: Karen Haller Colour And Design www.karenhaller.co.uk karen@karenhaller.co.uk © 2014 karen haller
  10. 10. 10. Colour Psychology in Business Branding THE ADVANTAGES OF USING COLOUR IN YOUR MARKETING & COMMUNICATION MATERIALS      Tw: @KarenHaller Grabs attention Triggers emotion Standing out Builds trust ‘Own’ your brand colour Fb: Karen Haller Colour And Design www.karenhaller.co.uk karen@karenhaller.co.uk © 2014 karen haller
  11. 11. 11. Colour Psychology in Business Branding If you are interested in why you spend money or how to get people to spend money with you…. then you need to start getting interested in the psychology of colour. Tw: @KarenHaller Fb: Karen Haller Colour And Design www.karenhaller.co.uk karen@karenhaller.co.uk © 2014 karen haller
  12. 12. 11. Colour Psychology in Business Branding If you would like to find out more then download my free e-book 7 Mistakes Most Business Owners Make with Their Branding Colours Tw: @KarenHaller Fb: Karen Haller Colour And Design www.karenhaller.co.uk karen@karenhaller.co.uk © 2014 karen haller
  13. 13. 13. @KarenHaller Q&A w: karenhaller.co.uk tw: @karenhaller fb: Karen Haller Colour And Design e: karen@karenhaller.co.uk

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