INTRO CHALLENGES BRANDS SECTORSCLOSECONTACT USTelephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @Nextbigthing...
INTRO CHALLENGES BRANDS SECTORSCLOSECONTACT USTelephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @Nextbigthing...
INTRO CHALLENGES BRANDS SECTORSCLOSECONTACT USTelephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @Nextbigthing...
INTRO CHALLENGES BRANDS SECTORSCLOSECONTACT USTelephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @Nextbigthing...
INTRO CHALLENGES BRANDS SECTORSCLOSECONTACT USTelephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @Nextbigthing...
INTRO CHALLENGES BRANDS SECTORSCLOSECONTACT USTelephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @Nextbigthing...
INTRO CHALLENGES BRANDS SECTORSCLOSECONTACT USTelephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @Nextbigthing...
INTRO CHALLENGES BRANDS SECTORSCLOSECONTACT USTelephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @Nextbigthing...
INTRO CHALLENGES BRANDS SECTORSCLOSECONTACT USTelephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @Nextbigthing...
INTRO CHALLENGES BRANDS SECTORSCLOSECONTACT USTelephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @Nextbigthing...
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Faster Horses? Attitudes in Trend Prediction by William Higham at Chinwag Psych

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Henry Ford famously said, if he’d asked his customers, they wouldn't have asked for a car, just a faster horse. Actually that would have been a really useful answer, as it would have revealed the changing attitudes which created a demand for the car. Ford's Model T succeeded precisely because it fulfilled a new psychological need for speed. Because it was, in effect, a faster horse. This presentation shows how consumer trends are typically driven by changing consumer psychology and more importantly, how recognising those changes helps accurately predict your customers' future needs and behaviours.

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Faster Horses? Attitudes in Trend Prediction by William Higham at Chinwag Psych

  1. 1. INTRO CHALLENGES BRANDS SECTORSCLOSECONTACT USTelephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St,Islington, London EC1V 1NQ@nextbigthingcoChinwag Psych 09/05/13FASTER HORSES?ATTITUDES IN TREND PREDICTIONWilliam HighamCEO, Next Big ThingINTRO ATTITUDES STRATEGY PREDICTION OUTRO
  2. 2. INTRO CHALLENGES BRANDS SECTORSCLOSECONTACT USTelephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St,Islington, London EC1V 1NQ@nextbigthingcoChinwag Psych 09/05/13INTRO ATTITUDES STRATEGY PREDICTION OUTRO
  3. 3. INTRO CHALLENGES BRANDS SECTORSCLOSECONTACT USTelephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St,Islington, London EC1V 1NQ@nextbigthingcoChinwag Psych 09/05/13INTRO ATTITUDES STRATEGY PREDICTION OUTRO
  4. 4. INTRO CHALLENGES BRANDS SECTORSCLOSECONTACT USTelephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St,Islington, London EC1V 1NQ@nextbigthingcoChinwag Psych 09/05/13OUR CLIENTS COME FROM ALL SECTORS: MEDIA TO MUSIC,FINANCE TO FMCG, PUBLISHING TO PERSONAL TECHNOLOGYINTRO ATTITUDES STRATEGY PREDICTION OUTRO
  5. 5. INTRO CHALLENGES BRANDS SECTORSCLOSECONTACT USTelephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St,Islington, London EC1V 1NQ@nextbigthingcoChinwag Psych 09/05/13STRATEGYFUTUREPOLICYCURRENTPOLICYATTITUDESINTRO ATTITUDES STRATEGY PREDICTION OUTRO
  6. 6. INTRO CHALLENGES BRANDS SECTORSCLOSECONTACT USTelephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St,Islington, London EC1V 1NQ@nextbigthingcoChinwag Psych 09/05/13INTRO ATTITUDES STRATEGY PREDICTION OUTRO
  7. 7. INTRO CHALLENGES BRANDS SECTORSCLOSECONTACT USTelephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St,Islington, London EC1V 1NQ@nextbigthingcoChinwag Psych 09/05/13Future BehavioursChanging AttitudesNew DriversINTRO ATTITUDES STRATEGY PREDICTION OUTRO
  8. 8. INTRO CHALLENGES BRANDS SECTORSCLOSECONTACT USTelephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St,Islington, London EC1V 1NQ@nextbigthingcoChinwag Psych 09/05/13Politics Economy Society Technology Environ’t MediaSafety Health Mobility Economy FameNostalgia,TraditionSelfHealth,Relax’nTablets,OnDemandMake Do& Mend,ThriftPlay &DisplayComm’ySocialMedia,P2PINTRO ATTITUDES STRATEGY PREDICTION OUTRO
  9. 9. INTRO CHALLENGES BRANDS SECTORSCLOSECONTACT USTelephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St,Islington, London EC1V 1NQ@nextbigthingcoChinwag Psych 09/05/13INTRO ATTITUDES STRATEGY PREDICTION OUTRO
  10. 10. INTRO CHALLENGES BRANDS SECTORSCLOSECONTACT USTelephone: 020 3539 1398Email: info@next-big-thing.netTwitter: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St,Islington, London EC1V 1NQ@nextbigthingcoChinwag Psych 09/05/13Next Big Thing is one of Britain’s most respectedtrend & consumer strategy consultancies.It was founded by consumer trends expert andauthor William Higham in 2002. Since then, we’veworked with diverse blue chip clients across a widerange of sectors: BBC to HSBC to Universal.Higham is one of Europe’s foremost trends expertsand a popular conference speaker and mediainterview subject. He is also the author of The NextBig Thing: Spotting & Forecasting Consumer Trendsfor Profit (Kogan Page, 2009).Thank youINTRO ATTITUDES STRATEGY PREDICTION OUTRO

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