Chinwag Insight: Facebook Marketing - Kathryn Corrick, f8 - Understanding the Changes

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Chinwag Insight: Facebook Marketing - Kathryn Corrick, f8 - Understanding the Changes

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Chinwag Insight: Facebook Marketing - Kathryn Corrick, f8 - Understanding the Changes

  1. 1. Understanding the changes What does F8 mean for brands and individuals? © Emreteers 2007 ©kathryn corrick
  2. 2. This will be a whistle-stop tour Blink and you may miss the following: What got announced at f8? Some other changes you might want to be aware of
  3. 3. F8 Digested https://f8.facebook.com/
  4. 4. Timeline A response to the Facebook Profile being ‘ the biggest lost opportunity in the history of storytelling’
  5. 6. Timeline summary <ul><li>‘ Express who you really are’ </li></ul><ul><li>Surface only the defining and important moments of your life </li></ul><ul><li>Users will be able to ‘backfill’ and ‘curate’ their timeline with further content and events </li></ul><ul><li>There will be different filters for timeline views </li></ul><ul><li>Add apps </li></ul>
  6. 7. Implications Users will be able to see more easily how much data they have on Facebook Potentially creates more highly rich data sets More granular privacy settings
  7. 8. Open Graph – connecting more ‘ Frictionless experiences (Apps) Real-time serendipity (the Ticker) Finding patterns’ (it’s all about the data)
  8. 9. Open Graph Apps – it’s all about verbs <ul><li>Listen </li></ul><ul><li>Watch </li></ul><ul><li>Read </li></ul><ul><li>But could be anything: </li></ul><ul><li>Want </li></ul><ul><li>Own </li></ul><ul><li>Bought </li></ul>
  9. 10. Implications More possibilities for organisations Emphasis on Apps not Pages More, richer data and data sets (advertising) Over sharing Privacy Reputation management and trust
  10. 11. F8 Digested, digested Timeline – first draft of your autobiography (including the embarrassing bits) Open Graph – frictionless verbs
  11. 12. Some other changes you might want to be aware of <ul><li>Opening of Pages to non-fans to comment </li></ul><ul><li>Admins of Pages will be able to Privately Message non-fans who have commented on their page </li></ul><ul><li>Friends’ activity will be highlighted on Pages </li></ul><ul><li>Removal of the ‘Discussions’ Tab </li></ul>
  12. 13. This just scratched the surface <ul><li>Two blog posts worth reading by Mat Morrison and Adrian Short: </li></ul><ul><li>http://emergingspaces.co.uk/content/what-last-nights-f8-facebook-conference-means-brand-advertisers </li></ul><ul><li>http://adrianshort.co.uk/2011/09/25/its-the-end-of-the-web-as-we-know-it/ </li></ul>
  13. 14. Thank you! www.KathrynCorrick.co.uk @kcorrick

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