Chinwag Insight: Facebook Marketing - Jonathan Beeston, Expedia - What's in a Like

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Chinwag Insight: Facebook Marketing - Jonathan Beeston, Expedia - What's in a Like

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Chinwag Insight: Facebook Marketing - Jonathan Beeston, Expedia - What's in a Like

  1. 1. How<br />Expedia<br /> Reached <br />1 Million Fans <br />
  2. 2. Getting to Critical Mass<br />Build a Fanbase<br />Engage and Grow<br />Thrive and Capitalise<br />
  3. 3. What is Friendtrips?<br />
  4. 4. Get in the News Feed<br />
  5. 5. Using Technology to Create &<br />Optimize 440,000 Ad Varieties<br />SPECIFIC CREATIVE<br />SEGMENTS<br />
  6. 6. Cross-Channel Promotion<br />
  7. 7. Getting to Critical Mass<br />1M+ Fans in 6 Weeks<br />750%<br />Increase in Fans<br />15 to 30x<br />More Mentions of Expedia on Wall During Campaign<br />400%<br />Less Cost-per-Fan<br />
  8. 8. Thank You!<br />facebook.com/contextoptional | facebook.com/efrontier<br />@contextoptional | @efrontier<br />

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