Chinwag Insight: Facebook Marketing - John Tawadros - BLiNQ Media - Facebook Ads: Optimise & Target

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Chinwag Insight: Facebook Marketing - John Tawadros - BLiNQ Media - Facebook Ads: Optimise & Target

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Chinwag Insight: Facebook Marketing - John Tawadros - BLiNQ Media - Facebook Ads: Optimise & Target

  1. 1. Optimisation of Facebook ads 6 th October 2011 John Tawadros, President & COO @BLiNQmedia
  2. 2. Operating System Engagement Platform Online to Offline
  3. 3. Unparalleled Reach
  4. 4. Unparalleled Reach <ul><li>Massive penetration into many European countries. Reach is aggregating! </li></ul>Facebook ranked 5 th in the list of things they couldn’t live without
  5. 5. Unparalleled Reach <ul><li>Massive penetration into many European countries. Reach is aggregating! </li></ul>
  6. 6. Optimisation tips: Frequency? <ul><li> daily frequencies degrade performance against CPSA targets </li></ul><ul><li>Flatten out the daily spend pattern during flight </li></ul>CPSA Frequency
  7. 7. <ul><li>Build ALL permutations ! </li></ul><ul><li>Narrow in on what works! </li></ul>Optimisation tips: Targets? Creative?
  8. 8. <ul><li>Leverage Friends! </li></ul><ul><li>Improves ad recall by 68% </li></ul><ul><li>2x association </li></ul><ul><li>4x purchase intent </li></ul>Ads with Social Context Optimisation tips: Social context
  9. 9. 43 % 48 % Optimisation tips: Sponsored Stories
  10. 10. <ul><li>Advertise to existing fans! </li></ul><ul><ul><li>(Direct Connections) is an effective way to drive hyper engaged consumers </li></ul></ul><ul><li>Increase frequency to ensure stickiness of message </li></ul><ul><li>Great for promotions and local marketing campaigns </li></ul><ul><li>Aid in ongoing consumer engagement </li></ul>4,886,158 People Like This Optimisation tips: Only fanning?
  11. 11. <ul><li>Unique CTRs are much higher than straight CTRs. </li></ul><ul><li>Approach Search #’s </li></ul><ul><li>Increase engagement </li></ul><ul><li>Get the message out! </li></ul>Optimisation tips: Remarketing?
  12. 12. Domino’ s UK Results 440 % 73 %
  13. 13. <ul><li>Remarket new products (Spanish Sizzler & Reggae Reggae) </li></ul><ul><li>Sales via Facebook up 300% </li></ul>Domino’ s UK Results
  14. 14. Thank You! John Tawadros President & COO [email_address] @BLiNQmedia

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