Is Web 2.0 Real? Ken Carroll
www.ChinesePod.com <ul><li>5 million downloads </li></ul><ul><li>188 countries </li></ul><ul><li>Thousands of subscribers ...
The Post-Network Economy <ul><li>Web as platform  </li></ul><ul><li>Commoditized infrastructure  </li></ul><ul><li>Enables...
What is Web 2.0? <ul><li>‘ Read/write web’ -  From publishing to participation, collaboration   - Wikipedia, EBay, Craigsl...
Web 2.0 economics <ul><li>Low cost of starting/running a business </li></ul><ul><li>New marketing   strategies  - Niche, n...
What is ChinesePod? <ul><li>Business model  –  Split service - ‘On ramp’ </li></ul><ul><li>Vision:  ‘Make it easy’, on-dem...
Web 2.0 tools and ChinesePod <ul><li>Podcasting : ‘Economics of free’  </li></ul><ul><li>RSS  as advertising channel </li>...
New efficiencies <ul><li>Advertising/PR </li></ul><ul><li>Customer education/after sales feedback </li></ul><ul><li>Produc...
Competitive advantage <ul><li>New value chain </li></ul><ul><li>Removes friction   </li></ul><ul><li>Responsiveness, relev...
The bad news <ul><li>Low barriers  will lead to oversupply </li></ul><ul><li>Requires  relinquishing control   </li></ul><...
Do <ul><li>Create  value  (for the customer!) – improve lives </li></ul><ul><li>Find a  cause  – a sense of purpose – make...
‘ Entrepreneurial literacy’ in the Web 2.0 era   <ul><li>John Batelle's 'Search' </li></ul><ul><li>Technorati  </li></ul><...
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Is Web 2.0 Real?

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Is Web 2.0 Real?

  1. 1. Is Web 2.0 Real? Ken Carroll
  2. 2. www.ChinesePod.com <ul><li>5 million downloads </li></ul><ul><li>188 countries </li></ul><ul><li>Thousands of subscribers </li></ul><ul><li>No advertising </li></ul><ul><li>In-house PR </li></ul><ul><li>No marketing/sales department </li></ul>
  3. 3. The Post-Network Economy <ul><li>Web as platform </li></ul><ul><li>Commoditized infrastructure </li></ul><ul><li>Enables: E-commerce, search, market research, community building,  online banking/payments, ppc advertising </li></ul><ul><li>Uncontrolled : ‘Democratization’ as natural equilibrium </li></ul><ul><li>Emergence of Web 2.0 </li></ul>
  4. 4. What is Web 2.0? <ul><li>‘ Read/write web’ - From publishing to participation, collaboration - Wikipedia, EBay, Craigslist, Myspace, Youtube, Flickr, Google </li></ul><ul><li>Harnessing collective intelligence – ‘Wisdom of the crowd’ - Google smarter with every click </li></ul><ul><li>New tools – All about communication  </li></ul><ul><li>  </li></ul>
  5. 5. Web 2.0 economics <ul><li>Low cost of starting/running a business </li></ul><ul><li>New marketing strategies - Niche, not mass market </li></ul><ul><li>Competitiveness : Fast, lightweight, flexible </li></ul><ul><li>Capital efficient : 15 X cheaper </li></ul><ul><li>Less funding - Retain equity </li></ul><ul><li>Golden Age of entrepreneurship? </li></ul>
  6. 6. What is ChinesePod? <ul><li>Business model – Split service - ‘On ramp’ </li></ul><ul><li>Vision: ‘Make it easy’, on-demand, fit users’ lifestyle </li></ul><ul><li>Ethos : Responsiveness, shared ownership </li></ul><ul><li>Tech : ‘Plumbing’, user experience </li></ul>
  7. 7. Web 2.0 tools and ChinesePod <ul><li>Podcasting : ‘Economics of free’  </li></ul><ul><li>RSS as advertising channel </li></ul><ul><li>Blog : PR, market research, personalization, branding, traffic, pre-empt problems </li></ul><ul><li>Feedback loop : User-led/relevant, product development </li></ul>
  8. 8. New efficiencies <ul><li>Advertising/PR </li></ul><ul><li>Customer education/after sales feedback </li></ul><ul><li>Product development </li></ul><ul><li>HR </li></ul>
  9. 9. Competitive advantage <ul><li>New value chain </li></ul><ul><li>Removes friction </li></ul><ul><li>Responsiveness, relevance </li></ul><ul><li>‘ Community’ creates a moat : ‘Network effect’ </li></ul><ul><li>Leadership, new categories: Turn the rest into followers </li></ul><ul><li>Unsettle incumbents </li></ul>
  10. 10. The bad news <ul><li>Low barriers will lead to oversupply </li></ul><ul><li>Requires relinquishing control </li></ul><ul><li>Advertising models are tough </li></ul><ul><li>Lower valuations </li></ul><ul><li>‘ Economics of free’ require massive scale economies . </li></ul>
  11. 11. Do <ul><li>Create value (for the customer!) – improve lives </li></ul><ul><li>Find a cause – a sense of purpose – make meaning </li></ul><ul><li>Move now – release early and often - ‘permanent beta’ </li></ul><ul><li>Keep it simple </li></ul><ul><li>Obsess feedback – the right feedback </li></ul><ul><li>Stand out – Seth Godin’s ‘Purple Cow’ – remarkable beats perfect </li></ul><ul><li>Determination beats smarts </li></ul><ul><li>Do not play it safe : being able to take risks is everything  </li></ul><ul><li>Do things for revenue reasons , not for ‘strategic’ reasons </li></ul><ul><li>Bootstrap – even after Series A </li></ul>
  12. 12. ‘ Entrepreneurial literacy’ in the Web 2.0 era <ul><li>John Batelle's 'Search' </li></ul><ul><li>Technorati </li></ul><ul><li>Youtube/Myspace </li></ul><ul><li>Community – ‘Sharing economy’ </li></ul><ul><li>Network effect </li></ul><ul><li>Flckr </li></ul><ul><li>‘ Attention economy’ </li></ul><ul><li>‘ Unbundling’/’Microchunking’ </li></ul><ul><li>Digg </li></ul><ul><li>‘ Tagging’ </li></ul>

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