From Policy to Action in the 
        Great Lakes

              Andy Buchsbaum
              Andy Buchsbaum
   Co‐Chair, ...
Who s in charge of the Great Lakes?
Who’s in charge of the Great Lakes?
Who s In Charge of the Great Lakes? Is it:
    Who’s In Charge of the Great Lakes? Is it:
•   International Joint Commissi...
What law governs the Great Lakes? Is it:
    What law governs the Great Lakes? Is it:

•   Great Lakes Water Quality Agree...
Foundation for progress: focus 
   F   d ti f               f
            and unity
            and unity
Illustrations:
I...
Agreement: Great Lakes Water 
           Resources Compact
• T d t il d
  Two detailed 
  agreements
• M
  Manages 
  grou...
The Compact becomes law
      The Compact becomes law

• In each Canadian 
  province
• In each U.S. state
  In each U.S. ...
Second example: Great Lakes 
               restoration
  Great Lakes 
  problems:

Toxic contamination
Nutrient pollution...
The Healing Our 
Waters Coalition
W      C li i
• 110 Organizations
  110 Organizations
• Supported by a 5‐
  year, $5 mil...
The Strategy:
                 The Strategy:

• Unify the science
• Unify the cleanup plans
• Enlist the support from all ...
Unify the Science


•200+ scientists
endorsing
•Commissioned by
the H li Our
th Healing O
Waters Coalition
•Politicians, m...
Unify the
Cleanup Plans
       p


•Federal, state, tribal,
city, ENGO process
•Business, agriculture
participation
•Over ...
Enlist Business
 Support
•Study by the Brookings
Institution i
I tit ti in 2006

•Commissioned by business,
municipalities...
Unify the message

• Extensive public
  Extensive public 
  opinion research by 
  HOW
• Branding and 
  marketing campaig...
Key Decisionmakers
          Key Decisionmakers
                        Chief of 
                        Staff
          ...
Results: Unprecedented
       Results: Unprecedented
• Great Lakes Restoration Initiative
• Passed: $475 Million for Great...
Lessons we learned
          Lessons we learned
• Prioritize the most important actions
• Unify around those actions: scie...
Thank you!! Questions?
      Thank you!! Questions?
Andy Buchsbaum
buchsbaum@nwf.org
Andy Buchsbaum
Andy Buchsbaum
Andy Buchsbaum
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Andy Buchsbaum

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Andy Buchsbaum

  1. 1. From Policy to Action in the  Great Lakes Andy Buchsbaum Andy Buchsbaum Co‐Chair, Healing Our Waters Coalition Great Lakes Regional Executive Director of the G tL k R i lE ti Di t f th National Wildlife Federation buchsbaum@nwf.org
  2. 2. Who s in charge of the Great Lakes? Who’s in charge of the Great Lakes?
  3. 3. Who s In Charge of the Great Lakes? Is it: Who’s In Charge of the Great Lakes? Is it: • International Joint Commission l • Great Lakes Commission • Great Lakes Fishery Commission Great Lakes Fishery Commission • St. Lawrence Seaway Authority • U.S. Environmental Protection Agency • National Oceanic and Atmospheric Administration • Great Lakes States • Great Lakes Tribes G L k T ib • President Obama • U.S. Congress U S Congress
  4. 4. What law governs the Great Lakes? Is it: What law governs the Great Lakes? Is it: • Great Lakes Water Quality Agreement • Boundary Waters Treaty • International Joint Commission references • U.S. Clean Water Act • U.S. Great Lakes Critical Programs Act • Great Lakes Water Resources Compact • U.S EPA, Coast Guard Regulations on invasive species • State laws on fish management • President Obama’s Great Lakes Restoration Initiative
  5. 5. Foundation for progress: focus  F d ti f f and unity and unity Illustrations: Ill t ti Great Lakes Water Resources Compact Great Lakes Restoration Initiative and funding
  6. 6. Agreement: Great Lakes Water  Resources Compact • T d t il d Two detailed  agreements • M Manages  groundwater  and surface  and surface water together • Based on Based on  ecosystem  protection,  protection water efficiency
  7. 7. The Compact becomes law The Compact becomes law • In each Canadian  province • In each U.S. state In each U.S. state • Ratified by U.S.  Congress in 2008 Congress in 2008 • Working with states  to implement it to implement it
  8. 8. Second example: Great Lakes  restoration Great Lakes  problems: Toxic contamination Nutrient pollution g Sewage waste Habitat destruction Invasive species p
  9. 9. The Healing Our  Waters Coalition W C li i • 110 Organizations 110 Organizations • Supported by a 5‐ year, $5 million  year, $5 million grant from  philanthropist Peter  Wege • 5 full time staff • Annual conferences  in Washington, D.C.  and Great Lakes  dG tL k region
  10. 10. The Strategy: The Strategy: • Unify the science • Unify the cleanup plans • Enlist the support from all stakeholders especially Enlist the support from all stakeholders, especially  business • Unif the message Unify the message • Unify the request • Focus on key decisionmakers: presidential candidates
  11. 11. Unify the Science •200+ scientists endorsing •Commissioned by the H li Our th Healing O Waters Coalition •Politicians, media regularly quoting •Cited in federal legislation, federal register i t
  12. 12. Unify the Cleanup Plans p •Federal, state, tribal, city, ENGO process •Business, agriculture participation •Over 1,500 contributors •Published by U.S. EPA •$20 billion plan
  13. 13. Enlist Business Support •Study by the Brookings Institution i I tit ti in 2006 •Commissioned by business, municipalities, municipalities HOW Coalition •Authored by world-class economists and policy experts p y p •Result: $26 billion investment yields $80-100 billion in economic activity and growth •Promoted by regional Chambers of Commerce
  14. 14. Unify the message • Extensive public Extensive public  opinion research by  HOW • Branding and  marketing campaign marketing campaign • Over 1,000 news clips  in a year; millions of  in a year; millions of impressions • Message now used by Message now used by  President, Congress,  business
  15. 15. Key Decisionmakers Key Decisionmakers Chief of  Staff Rahm  Emanuel EPA Great Lakes Director Cam  President Obama Davis
  16. 16. Results: Unprecedented Results: Unprecedented • Great Lakes Restoration Initiative • Passed: $475 Million for Great Lakes Passed: $475 Million for Great Lakes  restoration for 2010 • P Passed: $2 Billion plus for sewer upgrades for  d $2 Billi l f d f 2010 • Part of $5 billion commitment to the Great  Lakes
  17. 17. Lessons we learned Lessons we learned • Prioritize the most important actions • Unify around those actions: science, Unify around those actions: science,  stakeholders, message • Id if h Identify the most important decisionmakers i d ii k • Understand and use incentives to persuade  p those decisionmakers • D l Develop a stable, well‐financed coalition t bl ll fi d liti • Never give up!
  18. 18. Thank you!! Questions? Thank you!! Questions? Andy Buchsbaum buchsbaum@nwf.org

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