China Internet Statistics 2014 [CIW Whitepaper]

12,813 views

Published on

China Internet overview. Download the latest free whitepaper here: http://ciw.me/2nzADbe

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
12,813
On SlideShare
0
From Embeds
0
Number of Embeds
10,131
Actions
Shares
0
Downloads
263
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

China Internet Statistics 2014 [CIW Whitepaper]

  1. 1. 2014 China Internet Statistics Overview China
  2. 2. 231.08 338.75 492.12 640.43 781.06 932.92 1118.22 30.52 59.22 108.29 190.04 292.37 434.43 604.93 46.6% 45.3% 30.1% 22.4% 19.4% 19.9% 94.0% 82.9% 75.5% 53.9% 48.6% 39.2% 2011 2012 2013e 2014e 2015e 2016e 2017e PC market (bn Yuan) Mobile market (bn Yuan) % YoY growth of PC market % YoY growth of mobile market China internet economy hit 600.41 billion Yuan (USD 99 billion), maintaining a fast increase. Transaction of mobile segments such as mobile search and mobile payment skyrocketed in 2013. Internet Economy China Internet Economy of PC and Mobile 2011-2017 Source: iResearch, 2014 COPYRIGHT © 2014 ·INCITEZ PTE. LTD.
  3. 3. Major Segments of Internet Industry in 2013 Industry segment Transaction (bn Yuan) % YoY growth Online Shopping (mobile shopping excluded) 1682.36 35.7% Industry segment Transaction (bn Yuan) % YoY growth Online Advertising 110.00 46.1% Online Game (mobile game excluded) 74.31 27.4% Third-party Online Payment 16.89 53.9% Source: iResearch, 2014 The major market segments of PC internet industry included online shopping, online advertising, online game and third-party online payment. Among these market segments, online shopping (mobile shopping excluded ) accounted for the biggest part, with 1.68 trillion Yuan (USD 274 billion) transaction in 2013. As for major mobile market segments, there were mobile shopping , mobile marketing, mobile search, mobile game, mobile payment and mobile value added services. Mobile shopping market reached 167 billion Yuan (USD 27 billion) in 2013. COPYRIGHT © 2014 ·INCITEZ PTE. LTD.
  4. 4. Major Segments of Mobile Internet Industry in 2013 Industry segment Transaction (bn Yuan) % YoY growth Mobile Shopping 167.64 165.4% Industry segment Transaction (bn Yuan) % YoY growth Mobile Marketing 10.97 73.6% Mobile Search 4.55 26.41% Mobile Game 14.85 69.3% Mobile Payment 2.31 220.8% Mobile Value Added 34.41 18.1% Source: iResearch, 2014 1010.48 2203.80 3658.91 5372.98 7436.89 10406.63 14143.96 18480.44 100.1% 118.1% 66.0% 46.8% 41.6% 39.9% 35.9% 30.7% 2010 2011 2012 2013e 2014e 2015e 2016e 2017e Market (bn Yuan) % YoY growth Market of China Mobile Internet 2010-2017 Source: iResearch, 2014 COPYRIGHT © 2014 ·INCITEZ PTE. LTD.
  5. 5. 230 300 360 420 500 580 640 690 750 350 450 490 550 590 630 670 700 730 30.5% 17.5% 18.1% 19.1% 15.6% 10.2% 8.2% 8.1%29.7% 9.5% 12.3% 6.8% 6.3% 6.7% 4.9% 3.1% 2009 2010 2011 2012 2013e 2014e 2015e 2016e 2017e Mobile netizen (Mn) PC netizen (Mn) % YoY growth of mobile netizen % YoY growth of PC netizen Source: iResearch, 2014 Numbers of Chinese Netizens 2009-2017 The market size of China mobile internet kept a considerable growth rate. Mobile netizen will surpass PC netizen to make mobile the main internet terminal device. According to iResearch, Chinese mobile internet market reached 5.37 trillion Yuan (USD 876 billion). It was expected to keep an growing rate of 41.6% in 2014, reaching 7.44 trillion Yuan (USD 1.21 trillion). COPYRIGHT © 2014 ·INCITEZ PTE. LTD.
  6. 6. The number of Chinese mobile netizen reached 500 million, while PC netizen was 590 million in 2013. iResearch estimated that Chinese mobile netizen would surpass PC end netizen in 2017, reaching 750 million. The growing rate of mobile netizen in 2013 reached 19.1%, increasing 1 percentage point than 2012. PC netizen growth rate fell far behind mobile netizen, with only 6.8% in 2013. 11.68 63.17 167.64 320.34 495.31 716.25 998.47 426.1% 440.8% 165.4% 91.1% 54.6% 44.6% 39.4% 2011 2012 2013e 2014e 2015e 2016e 2017e Transaction (bn Yuan) YoY growth China Mobile Shopping Market 2011-2017 E-Commerce Source: iResearch, 2014 COPYRIGHT © 2014 ·INCITEZ PTE. LTD.
  7. 7. China Mobile Shopping Market Share in 2013 Taobao, 76.1% Jingdong, 5.2% Tencent ECC, 1.5% Suning, 0.9% Dangdang, 0.6% Amazon, 0.6% Vancl, 0.5% Others, 14.7% China mobile shopping market transaction reached 167.64 billion (USD 27.459 billion) in 2013 with fast growing penetration. Mobile Taobao, Jingdong and Tencent ECC continued to lead the mobile shopping market. Source: iResearch, 2014 COPYRIGHT © 2014 ·INCITEZ PTE. LTD.
  8. 8. A new upsurge of third-party payment was coming owing to the in-depth cooperation with traditional finance. The GMV (gross merchandise volume) of mobile payment exploded in 2013. There was an intense competition for reverse-O2O (an offline to online model by reversing online to offline) market between companies. 17.21 30.52 58.50 105.98 185.72 284.31 420.92 564.88 4.0% 77.4% 91.7% 81.2% 75.2% 53.1% 48.1% 39.0% 2010 2011 2012 2013e 2014e 2015e 2016e 2017e GMV (bn Yuan) % YoY growth China Third-party Online Payment GMV* 2010-2017 Source: iResearch, 2014 *GMV:Gross Merchandise Volume (in one year) Payment COPYRIGHT © 2014 ·INCITEZ PTE. LTD.
  9. 9. 58.61 79.87 151.14 1219.74 2941.24 5257.06 8457.67 11943.92 50.4% 36.3% 89.2% 707.0% 141.1% 78.7% 60.9% 41.2% 2010 2011 2012 2013e 2014e 2015e 2016e 2017e GMV (bn Yuan) % YoY growth China Third-party Mobile Payment GMV 2010-2017 Source: iResearch, 2014 Online Advertising The market size was predicted to reach 110 billion Yuan(USD 18.14 billion) in 2013. The growth rate in 2013 was expected to drop slightly compared to that of 2012, with 46.1%. In the same period, the market size of search advertising had a YoY growth rate of 34.9%, with 34.52 billion Yuan (USD 5.63 billion) market. COPYRIGHT © 2014 ·INCITEZ PTE. LTD.
  10. 10. 32.55 51.30 75.31 110.00 148.30 196.80 242.20 285.20 57.6% 46.8% 46.1% 34.8% 32.7% 23.1% 17.8% 2010 2011 2012 2013e 2014e 2015e 2016e 2017e Market size (bn Yuan) % YoY growth Market of China Online Advertising 2010-2017 4.85 6.61 10.29 17.20 25.58 34.52 45.73 58.54 71.56 84.3 36.2% 55.6% 67.1% 48.8% 34.9% 32.5% 28.0% 22.3% 17.8% 2008 2009 2010 2011 2012 2013e 2014e 2015e 2016e 2017e Market size (bn Yuan) % YoY growth Source: iResearch, 2014 Market of China Search Advertising 2008-2017 Source: iResearch, 2014 COPYRIGHT © 2014 ·INCITEZ PTE. LTD.
  11. 11. 3.14 6.27 9.03 12.81 17.78 23.53 29.84 36.6 78.1% 100.1% 43.9% 41.9% 38.7% 32.4% 26.8% 22.7% 2010 2011 2012 2013e 2014e 2015e 2016e 2017e Market size (bn Yuan) % YoY growth Market of China Online Video 2010-2017 Online Video The online video market maintained rapid growth in 2013, with 41.9% YoY increase. And it was expected to reach 36.6 billion Yuan (USD 5.97 billion) in 2017. Source: iResearch, 2014 COPYRIGHT © 2014 ·INCITEZ PTE. LTD.
  12. 12. Read More Want to read more? Access comprehensive report “China Internet Insights 2014” by clicking the link below http://ciw.me/1cXaLNB

×