CIW China Credit Card Research in 2013

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CIW China Credit Card Research in 2013

  1. 1. China Internet Watch .com China Credit Card Research Nov 2013 CI W Copyright © 2013 All rights reserved 1
  2. 2. CONTENT LEVEL: Introductory China Internet Watch A Division of incitez CI W Copyright © 2013 All rights reserved 2
  3. 3. Chinese Netizen Credit Card Usage in 2013 Have activated the credit card but do not used it 1.00% Don't have a credit card 18.00% China Internet Watch Source: iResearch, 2013 Have a credit card but do not activate it 3.00% CI W Copyright © 2013 All rights reserved Have a credit card and are using it 78.00% China Internet Watch A Division of incitez 3
  4. 4. Average Number of Credit Cards that China Netizen Held From October 2012 to October 2013 1 33.8% 2 32.7% 3 19.5% China Internet Watch Source: iResearch, 2013 4 More than 5 CI W Copyright © 2013 All rights reserved 6.6% 7.4% China Internet Watch The per capita number is 1.72 A Division of incitez 4
  5. 5. Chinese Netizen Credit Card Using Frequency From October 2012 to October 2013 At least once a week 47.2% 1-4 times per month 1-3 times per season 1-3 times per year CI W Copyright © 2013 All rights reserved 40.2% China Internet Watch 7.7% Source: iResearch, 2013 4.9% China Internet Watch A Division of incitez 5
  6. 6. Chinese Netizen Credit Card Authorized User Status in 2013 Have opened 16.98% Won't be opened 55.64% Plan to be opened 27.37% China Internet Watch Source: iResearch, 2013 CI W Copyright © 2013 All rights reserved China Internet Watch A Division of incitez 6
  7. 7. The Channels of Opening a Credit Card in China in 2013 Bank branches 43.3% Door-to-door sales people Street temporary stalls Partners' offline branches 15.8% 4.3% 2.6% Bank official websites China Internet Watch Source: iResearch, 2013 The third party credit card websites Partners' official websites CI W Copyright © 2013 All rights reserved China Internet Watch 2.3% Offline 65.9% 14.2% 13.5% 2.9% 32.9% 15.0% 14.5% E-bank 67.1% 14.6% 14.6% A Division of incitez 38.7% 34.4% Online 33.2% 7
  8. 8. Key Factors That Credit Card Users Cared From October 2012 to October 2013 Security The annual fee reduction 15.6% Credit policy 6.2% The overdue fee 4.6% Promotional gifts 4.2% 1.9% China Internet Watch 34.7% 30.6% 10.5% Bank brand Copyright © 2013 All rights reserved 41.3% 15.8% Preferential policy CI W 46.2% 15.9% Payment is convenient The card design 48.6% 24.9% 18.7% 16.4% China Internet Watch Source: iResearch, 2013 17.8% 8.2% A Division of incitez 8
  9. 9. Reasons Why Credit Card Authorized User Account Opened From October 2012 to October 2013 It's convenient for the couple 30.3% It's convenient for the relatives 15.6% Opened with preferential 11.9% It's convenient for the children 11.7% It's convenient for the lovers 6.9% The vice card looks nice CI W Copyright © 2013 All rights reserved 38.7% 19.7% Avoid the loss of the main card Other 44.6% 3.5% 30.0% 29.2% 27.5% 15.0% 10.8% China Internet Watch Source: iResearch, 2013 0.4% 0.4% China Internet Watch A Division of incitez 9
  10. 10. The Elements of Credit Cards Could be Improved From October 2012 to October 2013 71.7% More special offers 44.4% 67.6% Increase the usage of points 26.8% Increase credit card finance management service 35.9% 14.0% 24.3% Issue an electronic credit card The shape of the card can be more flexible Other CI W Copyright © 2013 All rights reserved 8.7% 20.6% 5.5% China Internet Watch Source: iResearch, 2013 0.7% 0.6% China Internet Watch A Division of incitez 10
  11. 11. Credit Card User Age Distribution in October 2013 3.5% 4.5% Above 50 years old 41-50 years old 5.8% 36-40 years old 11.8% 8.6% 31-35 years old 13.3% 14.0% 25.5% 33.6% 31.0% 25-30 years old 11.7% 18-24 years old Below 18 years old CI W Copyright © 2013 All rights reserved 0.6% 2.2% China Internet Watch 33.8% China Internet Watch Source: iResearch, 2013 A Division of incitez 11
  12. 12. Gender Composition in October 2012 Credit card users Others 61.4% 38.6% China Internet Watch Source: iResearch, 2013 66.2% 33.8% Male CI W Copyright © 2013 All rights reserved Female China Internet Watch A Division of incitez 12
  13. 13. Need more info? Contact Incitez China To get more information on how you can drive credit card registration online in China, please contact us: http://ciw.me/K7A9lr CI W Copyright © 2013 All rights reserved China Internet Watch A Division of incitez 13

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