Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ogilvy One at the Chief Data Officer Forum

321 views

Published on

Welcome to Chief Data Officer in Europe Asia USA Australia New Zealand

In recent years, there has been a significant rise in the appointments of Chief Data Officers (CDOs), in both the public and private sector. This is a result of data becoming an increasingly important strategic asset to businesses and public authorities. It is the CDO’s duty to manage this enterprise-wide data and ensure that it is utilised to drive revenue and new business opportunities and cut unnecessary costs. Essentially, to monetise data: to maximise efficiency, drive an increase in revenue and improve service to clients.

However, the position of the CDO is ill-defined, varied and even controversial. Although it is increasingly apparent that data-driven organisations outperform their competitors, the role of the CDO is still under development. The challenges and complexities faced by the new CDOs of this world are wide-ranging.

Not only is the CDO’s position within the C-Level chain of command varied per organisation and at times, ambiguous, they also face the difficulty of striking the balance between IT and business; technology and strategy. Moreover, CDOs are being readily challenged by the ability to keep data management costs low, whilst adhering to increasingly stringent regulatory demands. As well as producing results and analysis of value to their organisation, and getting their voices heard in the boardroom amid the web of C-Level executives and business politics.

http://coriniumintelligence.com/events/

Published in: Data & Analytics
  • Be the first to comment

  • Be the first to like this

Ogilvy One at the Chief Data Officer Forum

  1. 1. V7.4 10 December
  2. 2. We craft experiences, fuelled by data and big creative ideas, to help win more customers and make them more valuable Data Analytics and Insights and Creative Valued Personal Experiences › Big Ideas
  3. 3. › Profile Communications Engagement Network Profile Engagement LocationDevices Behavioural Purchases Network Size Influence Content Comments Likes and Shares Extended Profiles Brands and Likes Profile Photo Cross Device Use Technology Geography Beacons Content Products Transactions Samples Demographics Geography Contactability Transactions Samples Response Rates Marketing History Channel Effectiveness Digital

×