SuperGiftCard.com is a Web site jointly developed by Datamark and National Scrip
Center that will allow supporters to purchase gift cards and gift certificates from top
merchants, designating a favorite charity to receive a percent of the purchase price as a
donation. Charities also may register online to receive donations from purchase.
Web site offers merchant branding.
Allows seasonal and regional promotions.
Online shopping cart that allows you to purchase gift cards from different merchants,
ship to one or more delivery addresses, and offers various payment options.
NSC manages shipping, inventory management and fulfillment.
Charity-based, affiliate program.
Charities can register online at www.SuperGiftCard.com to become eligible for donations
Supporters can recommend the addition of favorite charities to be eligible with receive
donations from purchase.
Donation percents will range from 2% to 15%.
Third-party accountability for donation processing and reporting by merchant.
Customers can track orders online.
There is a minimum order amount of $200.
The perfect solution for charities that are looking for funding sources, but don’t have the
foot traffic or national recognition to drive interest.
Allows supporters to donate to organizations easily, without paying additional out of
pocket and while purchasing a product of their choice.
Anyone can purchase gift cards online from top merchants and their charity receives a
Convenient—24/7 ability to purchase and donate online.
Additional charity channel.
Datamark’s technical expertise in loyalty and electronic gift card programs combined
with National Scrip Center’s (NCS) fulfillment capabilities and market will offer and
launch SuperGiftCard.com. This premier web site allows consumers, charities, and
businesses to purchase gift cards from various national merchant entities with a
portion of the proceeds allocated to their favorite charitable organization.
This will allow NSC to offer a version of their fundraising model to charities that do
not have “foot-traffic” or the time and resources to manage a scrip program to now
have a way to earn funds through the purchase of scrip (gift cards). This will also
allow NSC and Datamark to offer an improved competing concept to
GiftCertifcate.com’s SuperCert offering.
What is SuperGiftCard.com?
SuperGiftCard.com is a web site jointly developed by Datamark and NSC that would
allow a charity to register with the web site and receive a portion of the gift card
value, purchased through the site on their behalf, as a charitable donation (similar to a
web affiliate program, like Amazon.com offers.)
This would present a simple method of working with a charity that will mimic the
traditional scrip program concept. It would especially aid those charities that do not
have foot traffic.
The site will list existing Datamark clients along with NSC merchants’ gift
cards/certificates where a healthy merchant discount is received. The site
(SuperGiftCard.com) will be accessible by the following 5 methods:
1. Direct Access to SuperGiftCard.com (1a would be via NSC marketing efforts
1b would be through Datamark efforts). A portion of the card value will be
allocated to the charity either by specific selection of the purchaser or if not
specified, at the discretion of NSC.
2. Access through the charity web site where the designation will be
automatically that charity.
3. Access through the NSC corporate web site where purchaser can select a
designated charity and then link to SuperGiftCard.com.
4. Potentially, some of the Datamark merchants might be interested in also
linking to the site.
5. Datamark promoting the website in more consumer channels.
Every time someone clicks from the charities web site to the SuperGiftCard.com site
and places an order, the designated charity earns 4% of the face value of the
certificate. In the future this could be raised to a higher percentage. The charity
would be paid on a monthly or quarterly basis.
The site would allow NSC to have information on NSC and fundraising, some level
of branding and recognition on the site. This would also allow NSC to have a way for
those not wanting a full blown traditional program, and/or the charity doesn’t have
“foot-traffic” allowing for the traditional model to work, to raise funds through gift
Datamark will be responsible for designing, operating and maintaining the
SuperGiftCard.com site. Datamark will get input and approval from NSC on the
design and approach of the site. NSC will be responsible for all fulfillment tasks,
charitable organization solicitation and registration and financial settlement. The site
would provide the following capabilities:
1. Signup. SuperGiftCard.com will facilitate the affiliated charitable
organization’s registration and support a link from the charity site
to SuperGiftCard.com that members of the charity would utilize.
The charity can either set up 100% via the web, no human
interaction OR via an NSC phone representative setting the charity
up. The preferred way is the charity alone via the web.
2. Reporting. The charities will be able to generate activity reports and
determine the revenue allocated to them.
General Function Overview
1. A customer can either visit the charity web site or
SuperGiftCard.com directly. If they visit the charity web site and
link through to SuperGiftCard.com, then the charity’s association
will be displayed. If they visit the SuperGiftCard.com web site
directly, then they will be presented a list of charities from which
they can select the benefactor of their gift card purchase. The
SuperGiftCard.com site will present the following options.
a. Purchase a retailer gift card. The customer can select one or
more gift cards from a list of retail merchants, and enter the
value of the card(s) and supply any gift recipient information.
Customer provides payment information to place order.
Information may or may not be saved for future order retrieval.
b. Purchase a SuperGiftCard. If a customer wishes to purchase a
gift card without designating the merchant, the customer can
purchase a generic SuperGiftCard (offer both a virtual web/e-
mail certificate and a physical card mailed). The recipient is
notified of a gift and signs on to the SuperGiftCard web site to
choose one or more specific merchants and valuations adding
up to the value of the SuperGiftCard value. The Super Gift
Cards can will also allow people to add value to them
c. Request Buying Support. Site asks questions and from answers
makes suggestions of which gift card best fits the customers’
d. Review Merchants. Potential merchants are listed based on
filter choices, themes, and/or association with specific
charities. Hyperlinks to merchant sites are provided to permit
review of merchant products.
e. Status Request. Tracking existing orders.
f. Reloads. Allow customer the ability to reload an existing gift
g. Shopping Cart. Full shopping cart functionality is provided.
Included will be payment types of credit card, a PayPal
function (i.e. funds from their bank account) and a
SuperGiftCard (and/or in any combination – i.e. 90% from a
credit card and 10% from a SuperGiftCard.) Also, any credit
card fees that would normally be hidden within the purchase
amount will be added on top of the purchase (i.e. in an effort to
get as much back to a charity as possible the 2% interchange
fee will be paid by the purchaser).
h. Shipping Preferences: Allow for a the purchaser to decide
which method (overnight, 2 day, regular, etc.) The orders will
be sent to the individual not the charity.
i. Special promotions. A tab for special promotions will be
j. General Information Gathering. Capture information from the
purchaser, including e-mail, etc. to receive future promotions,
new gift cards/ certificates added, etc.
The system then sends orders to National Scrip Center for
fulfillment and sends the Customer and recipient an Email follow
Reporting. NSC will be able to access data on which charities have
signed up, the orders placed, for what products, etc.
Access To The Sign Up Data. NSC will have access to the charity
sign up data, the purchase data, etc.
Order Processing. Information will come to NSC that will allow
NSC to process the orders, fulfillment and shipping to the
In order to integrate the website at Datamark with NSC, a network connection
must be established between the two companies. A protocol will be negotiated
that would provide Datamark with the capabilities of transmitting an order to
NSC, querying stock availability of items, canceling orders and order tracking.
Subsequently, for Datamark supported customers, Datamark will enhance the
protocol to allow NSC to issue cards on demand on the Datamark network.
Ultimately this can be expanded so that Datamark will act as a conduit or hub to
the other gift card companies (SVS, Value Link) so that NSC will be able to issue
cards on their networks. This will help NSC realize a substantial capital savings
in that their inventory investment will be greatly reduced.
It is understood that NSC will be an equal and involved partner in the develop of this site
and technology. NSC will be included in the requirements gathering, site design,
navigation and functionality, etc. – being involved at all stages.
Web site design and development – Datamark, in conjunction with NSC, will
design the SuperGiftCard.com web site and the standard interface used by the
charity web sites. Datamark will develop the SuperGiftCard.com web site and
establish the linkage methodology.
Communication with NSC – to support fulfillment and status reporting Datamark
will establish a frame relay linkage to NSC and define the communication
E-mail functionality – Set up the E-mail push operation.
Database upgrade – Update the advanced database to support additional
information used for reports, tracking, credit card authorization, and any other
NSC required information.
Reports – Definition and development of reports.
Hardware – Definition, purchase, and setup of site and communication hardware.
Gift Cards/Certificates Fulfillment methodology – Setup and implementation of
fulfillment procedures and software.
Communication protocol handling – Accept and process fulfillment request, status
requests, Charity enrollment requests, etc.
Charity information requirements - set-up and on-going access/use.
Marketing and launch of the site, etc.