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To generate media and market buzz on a new herbicide that was based on completely new technology a print, radio and TV media tour was set up. This included the Soybean Digest, Farm Progress, Progressive Farmer, Little Publications, Farm Press, Farm Industry News, The Farmer for print; TV and radio included the top ten largest soybean areas of the US. Over 10 TV interviews and over 30 radio spot interviews were generated. The tour was a great success.