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CETS 2010, Amanda Schulze & Paul Dahl, Creating Winning Webinar Experiences


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CETS 2010, Amanda Schulze & Paul Dahl, Creating Winning Webinar Experiences

  1. 2. What’s worked for us… Follow us on Twitter: #CETS10
  2. 3. <ul><li>Amanda Schulze </li></ul><ul><li>Director of Distance Learning for the Council of Residential Specialists </li></ul><ul><li>Doctoral Student in Learning Technologies at Pepperdine University </li></ul><ul><li>Paul Dahl </li></ul><ul><li>Distance Learning Coordinator for the Council of Residential Specialists </li></ul>
  3. 4. <ul><li>Webinars, defined </li></ul><ul><li>Why webinars </li></ul><ul><li>What’s working (for us and you!) </li></ul><ul><li>Technology that we use with our webinars </li></ul><ul><li>What’s next </li></ul>
  4. 5. <ul><li>Educational session w/ objectives </li></ul><ul><li>Live over the Internet </li></ul><ul><li>Participants anywhere on a computer </li></ul><ul><li>Speaker or panel that disseminates information </li></ul><ul><li>Group larger than 100 people </li></ul><ul><li>Approximately 60 minutes in length </li></ul>
  5. 6. <ul><li>Only for marketing </li></ul><ul><li>Can’t teach anything / Learn anything in 60 minutes </li></ul><ul><li>Must be FREE! </li></ul><ul><li>Recording is same as live </li></ul><ul><li>Teaching F2F is = to webinar </li></ul><ul><li>No prep time is needed / easy to execute </li></ul><ul><li>Pack ‘em in! </li></ul>
  6. 7. <ul><li>Which webinar rumor have you heard in your organization? </li></ul><ul><li>Only for marketing </li></ul><ul><li>Must be FREE! </li></ul><ul><li>Recording is same as live </li></ul><ul><li>Pack ‘em in! </li></ul>
  7. 8. <ul><li>Real Estate Association </li></ul><ul><li>Continuing Education </li></ul><ul><li>Over 40,000 members worldwide </li></ul><ul><li>Average age of member is 55 </li></ul>
  8. 9. The competition Tomato University iLearn Online Real Estate Education Real Estate Designations and Certifications
  9. 10. <ul><li>Our members don’t come back </li></ul><ul><li>Speed to market </li></ul><ul><li>Location </li></ul><ul><li>Revenue stream </li></ul><ul><li>Known F2F instructors </li></ul>
  10. 11. <ul><li>Achieve learning objectives </li></ul><ul><li>Generate revenue </li></ul><ul><li>Maintain average of 200 participants (90% attendance rate) </li></ul><ul><li>Conduct 2 webinars per month </li></ul><ul><li>Support implementation of learning </li></ul><ul><li>Keep them engaged </li></ul>
  11. 12. <ul><li>If you post about an upcoming webinar for your organization, which of the following comments is likely to be seen from a potential participant? </li></ul><ul><li>I can’t wait to attend! </li></ul><ul><li>I’ll think about, sounds interesting. </li></ul><ul><li>Can’t go I have a dentist appt. </li></ul><ul><li>You could not pay me to attend! </li></ul>
  12. 13. <ul><li>Speakers are leaders in the industry </li></ul><ul><li>Quality content that can be implemented </li></ul><ul><li>Additional materials and content </li></ul><ul><li>Follows a formula: Starts on time, has an assignment, always on Tuesday, etc. </li></ul><ul><li>High level of support before, during and after </li></ul><ul><li>Consistent look and feel / templates </li></ul>
  13. 16. Live Webinar Event 2 Weeks Out 1 Week Out 2 Days Out 1 Day Out <ul><li>Online Survey : </li></ul><ul><li>Submit content questions </li></ul><ul><li>Collect attendee data </li></ul><ul><li>Emailed : </li></ul><ul><li>Application assignment </li></ul>Same Day 1 Day After 2 Days After 1 -2 Weeks After <ul><li>Email : </li></ul><ul><li>Access to recording </li></ul><ul><li>Top 5 ideas from webinar </li></ul><ul><li>Link to blog and memberconnect </li></ul><ul><li>so attendees can contribute content </li></ul><ul><li>Link to related product and courses </li></ul><ul><li>Reminder to complete Call to Action </li></ul>Post content on Blog, Facebook website Access slides, handouts, pre-assignment, corresponding product Promote: Blog, Facebook, forums, twitter, Webinar Warriors LinkedIn Blast Emails (4 weeks) Drip content and videos and online survey: Webinar Warriors, Blog, Facebook, Twitter, LinkedIn Polls Tweet Q&A Chat in Twitter Forum WebEx Assignment Call to Action <ul><li>Promote Recording: </li></ul><ul><li>Free Clip of Recording </li></ul><ul><li>Provide content ideas </li></ul><ul><li>Folow-up: </li></ul><ul><li>Ask for results of Call to Action </li></ul>Email : Links to , Online materials LinkedIn Evaluation Immediate Live Chat with Presenter
  14. 17. <ul><li>Trends Advisory Team </li></ul><ul><li>Polls on website and Facebook </li></ul><ul><li>Evaluations </li></ul><ul><li>Re-use the good speakers! </li></ul><ul><li>New speakers moderate first </li></ul><ul><li>Is it a series, part of a course, a bundle? </li></ul>
  15. 18. It’s so sad when time ends with my CRS family.
  16. 19. <ul><li>Tuesdays or Thursdays </li></ul><ul><li>1PM CST </li></ul><ul><li>60 minutes </li></ul><ul><li>Never the last day of the month </li></ul><ul><li>Practice session </li></ul>
  17. 20. <ul><li>Drip the content: Blog, video, Twitter, Facebook, email, website, forums, LinkedIn </li></ul><ul><li>Have your speakers drip content as well! </li></ul>James Nellis Mike Selvaggio
  18. 25. <ul><li>Goes through our website </li></ul><ul><li>Get detailed information about session </li></ul><ul><li>Confirmation is immediate / automated </li></ul><ul><li>Reminders – one the day before and one the day of </li></ul>
  19. 27. <ul><li>How many of you already have an automated registration and reminder system in place for your webinars? </li></ul><ul><li>Yes! </li></ul><ul><li>No </li></ul>
  20. 28. <ul><li>Slides </li></ul><ul><li>Pre-assignment – articles, to do’s </li></ul><ul><li>Survey to submit questions </li></ul><ul><li>Recording for one year </li></ul><ul><li>MP3 files of recording </li></ul><ul><li>Post assignment / activity / contest </li></ul><ul><li>Links / information to corresponding education and products </li></ul>
  21. 29. <ul><li>Article </li></ul><ul><li>Website </li></ul><ul><li>Activate an account </li></ul><ul><li>Use / download an application </li></ul><ul><li>Interview someone using it </li></ul><ul><li>Look up a fact or stat </li></ul><ul><li>Consider how they have used it and what issues they have </li></ul><ul><li>Send in separate email or will get lost! </li></ul>
  22. 30. <ul><li>Demographics </li></ul><ul><li>Application / usage </li></ul><ul><li>Issues or concerns with topic </li></ul><ul><li>Space for open-ended comments / questions </li></ul>
  23. 32. <ul><li>AT LEAST one day before webinar </li></ul><ul><li>Recreate the same environment – attempt it at the same time </li></ul><ul><li>Best practices set-up </li></ul><ul><li>Review slides and determine the poll questions and application assignment </li></ul><ul><li>Roles and Responsibilities </li></ul><ul><li>Log on 30 minutes prior to start on day of </li></ul>
  24. 33. <ul><li>Email support </li></ul><ul><li>Phone support </li></ul><ul><li>Moderator </li></ul><ul><li>Production Assistant </li></ul><ul><li>Presenter </li></ul><ul><li>Tweeters </li></ul>
  25. 34. <ul><li>Group of 5 organized webinar attendees to attend CRS webinars </li></ul><ul><li>Task 1: Promote each webinar event starting two weeks out using social media </li></ul><ul><li>Task 2: Drip content prior to the webinar using social media/ blogging </li></ul><ul><li>Requirements: Have a presence/ following on social media (personal blog, twitter account) </li></ul><ul><li>Able to attend CRS webinars </li></ul><ul><li>Check with legal </li></ul>
  26. 35. <ul><li>Refer to data and pre-assignment </li></ul><ul><li>Polls </li></ul><ul><li>Q&A </li></ul><ul><li>Tweeting #CRSweb </li></ul><ul><li>Application assignment / contest </li></ul>
  27. 37. Creating audio only MP3 files for on-the-move REALTORS®
  29. 40. RECORD Make sure anything on your computer that makes a sound is turned off or disabled .
  30. 41. Your recorded audio
  31. 42. Highlight the section of audio that you want to make a track of…. ...go to Project, Add Label At Selection...
  32. 43. Type in the name of your track….
  33. 44. Starting Point Ending Point Amount of time selected
  34. 45. All of your tracks have been marked… File, Export Multiple
  35. 46. Change to MP3 Select location
  36. 47. Member’s online folder
  37. 48. <ul><li>Live discussion with presenter </li></ul><ul><li>Link to evaluation / how to access all materials </li></ul><ul><li>Post top 5 / 7 ideas </li></ul><ul><li>Start a discussion, “what did you get?” </li></ul>
  38. 50. <ul><li>Follow-up in forum about call to action </li></ul><ul><li>Ask for more ideas </li></ul><ul><li>Post contest winners </li></ul><ul><li>Email how to access recording and MP3s </li></ul>
  39. 51. <ul><li>Networking opportunities </li></ul><ul><li>Mobile </li></ul><ul><li>Share information </li></ul><ul><li>More video </li></ul><ul><li>Bundled with courses </li></ul><ul><li>Credit toward designation </li></ul>
  40. 52. <ul><li>Email [email_address] for more samples and online files or to attend one of our webinars </li></ul><ul><li>Create a promotional video for your next webinar and share with us </li></ul><ul><li>Create your webinar brand </li></ul><ul><li>Create MP3 File for your next session </li></ul>