Before VGC: user experience research as a key methodology for the development of digital interactive services within museal contexts.
authors: H.C. Huynh, B. Mellini, A. Talamo, C. Muccitelli, E. Nemilova, C. Tortolini
This presentation has been designed to accompany the talk held at
"iSay Event - Visitor Generated Content in Heritage Sites" at the University of Leicester on the the 01/02/2013.
The talk has aimed at exploring how visitors’ experience of fruition is shaped into one of the most important public museums in Rome, and summarizes the research phase of a design project developed by the authors within the context of a master degree, showing how research data come into insights for service design.
The main objective of the research has been to analyze users needs before and during the design phase in order to collect visitors’ experience and enhancing it with specific design choices for a better fruition of cultural heritage.