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WUDRome - World Usability Day 2021 - Scenario - Chiara Bizzini with Tangible

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What does it mean to be a designer?

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A designer is someone who has the
desire to build the world.

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Making design is therefore a
privilege that can be exploited.

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WUDRome - World Usability Day 2021 - Scenario - Chiara Bizzini with Tangible

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In a moment of social innovation like the current one, it's important that design moves in an increasingly ethical and inclusive direction.
Billions of people experience discrimination every day because of their gender, age, race, class, disability, sexual orientation, gender identity, language and religion.
Even the designers can do their part, ideating messages and services that care about the variety of users' needs, working on listening and involving minorities to overcome the stereotypes that divide us between included and excluded.
Scenario is a serious speculative game for design teams to imagine plausible scenarios starting from the emotional state of a user and to exercise the ability to facilitate environments by reducing barriers.

In a moment of social innovation like the current one, it's important that design moves in an increasingly ethical and inclusive direction.
Billions of people experience discrimination every day because of their gender, age, race, class, disability, sexual orientation, gender identity, language and religion.
Even the designers can do their part, ideating messages and services that care about the variety of users' needs, working on listening and involving minorities to overcome the stereotypes that divide us between included and excluded.
Scenario is a serious speculative game for design teams to imagine plausible scenarios starting from the emotional state of a user and to exercise the ability to facilitate environments by reducing barriers.

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WUDRome - World Usability Day 2021 - Scenario - Chiara Bizzini with Tangible

  1. 1. What does it mean to be a designer?
  2. 2. A designer is someone who has the desire to build the world.
  3. 3. Making design is therefore a privilege that can be exploited.
  4. 4. We have to deal with inequality here. We have to think about it, imagine it, accept it.
  5. 5. rethink
  6. 6. rethink re-imagine
  7. 7. rethink re-imagine validate
  8. 8. Before I start... I asked what inclusion is, and someone said this: The ability to leave no one out of a party. Then, a few lines later, I asked who the inclusivity addressed and the same person said this: Who wants to attend the party.
  9. 9. What’s the problem?
  10. 10. In several cases, design and communication are not inclusive because they do not represent and sometimes even discriminate against certain categories of people based on gender, age, race, class, disability, sexual orientation, and gender identity. diseducation in diversity radicalization tokenism cognitive biases marginaliztion Problem
  11. 11. Research
  12. 12. Research steps Research and study: useful methodologies and approaches. Benchmark: design tools and board games. Research and study: inclusive design what it is and how to do it. Quantitative research: the designers’ suggestions. Workshop: let’s reflect together on equality and equal representation. start of the project end of the reseach
  13. 13. Workshop The workshop involved 11 participants and was crucial because it allowed us to hear the experiences of typically marginalized people. Through activities including serious games, each participant was able to share life experiences and points of view.
  14. 14. Asking is okay Some questions get tiring, but that’s always good because questions are the first step to understanding. Among the things that annoy me the most in fact I put affirmations. For example, you are not like the others, you are better; so I am “the special Arab”, but I still remain the submissive one. The data and facts speak for themselves, let’s use them. A diversities // B diversities You never know how to choose, you don’t know how to truly love. We are still far from equality, we are very marginalized and we don’t even deserve a space. That’s why I do outreach. Chairs at restaurants are even-numbered, seats in cars are two. This world is made for couples. I added “neuro divergence” to the word disability because it needs to be noticed. There are disabilities, like mental disabilities, that are invisible. You can’t see them and therefore they don’t exist. But they do exist. Extreme simplification We are lazy. We don’t have time for complexity. Or maybe we don’t want to find it. We should treat diversity more naturally and stigmatize less. Are you different? And well, who cares? Stop polarizing gender on male and female.
  15. 15. A diversities // B diversities You never know how to choose, you don’t know how to truly love. We are still far from equality, we are very marginalized and we don’t even deserve a space. That’s why I do outreach. Chairs at restaurants are even-numbered, seats in cars are two. This world is made for couples. I added “neuro divergence” to the word disability because it needs to be noticed. There are disabilities, like mental disabilities, that are invisible. You can’t see them and therefore they don’t exist. But they do exist. Asking is okay Some questions get tiring, but that’s always good because questions are the first step to understanding. Among the things that annoy me the most in fact I put affirmations. For example, you are not like the others, you are better; so I am “the special Arab”, but I still remain the submissive one. The data and facts speak for themselves, let’s use them. Extreme simplification We are lazy. We don’t have time for complexity. Or maybe we don’t want to find it. We should treat diversity more naturally and stigmatize less. Are you different? And well, who cares? Stop polarizing gender on male and female.
  16. 16. Extreme simplification We are lazy. We don’t have time for complexity. Or maybe we don’t want to find it. We should treat diversity more naturally and stigmatize less. Are you different? And well, who cares? Stop polarizing gender on male and female. A diversities // B diversities You never know how to choose, you don’t know how to truly love. We are still far from equality, we are very marginalized and we don’t even deserve a space. That’s why I do outreach. Chairs at restaurants are even-numbered, seats in cars are two. This world is made for couples. I added “neuro divergence” to the word disability because it needs to be noticed. There are disabilities, like mental disabilities, that are invisible. You can’t see them and therefore they don’t exist. But they do exist. Asking is okay Some questions get tiring, but that’s always good because questions are the first step to understanding. Among the things that annoy me the most in fact I put affirmations. For example, you are not like the others, you are better; so I am “the special Arab”, but I still remain the submissive one. The data and facts speak for themselves, let’s use them.
  17. 17. Words define the world It would be nice to start calling a spade a spade. Sometimes it can feel weird and we don’t know how to put ourselves, but we should make an effort. Why can’t I say she’s fat? It’s like it’s an insult. People who are discriminated against know they are discriminated against. We are not afraid to talk about discrimination. We need acceptance, simplicity and practicality. Media What is slowing down the process towards equal representation? Media Who owns them TV Newspapers The spot Beauty contests Many famous books Disinformation The divulgation of the news To change things, you have to try We will try to change them by trial and error. Making mistakes is natural and necessary.
  18. 18. Media What is slowing down the process towards equal representation? Media Who owns them TV Newspapers The spot Beauty contests Many famous books Disinformation The divulgation of the news To change things, you have to try We will try to change them by trial and error. Making mistakes is natural and necessary. Words define the world It would be nice to start calling a spade a spade. Sometimes it can feel weird and we don’t know how to put ourselves, but we should make an effort. Why can’t I say she’s fat? It’s like it’s an insult. People who are discriminated against know they are discriminated against. We are not afraid to talk about discrimination. We need acceptance, simplicity and practicality.
  19. 19. To change things, you have to try We will try to change them by trial and error. Making mistakes is natural and necessary. Words define the world It would be nice to start calling a spade a spade. Sometimes it can feel weird and we don’t know how to put ourselves, but we should make an effort. Why can’t I say she’s fat? It’s like it’s an insult. People who are discriminated against know they are discriminated against. We are not afraid to talk about discrimination. We need acceptance, simplicity and practicality. Media What is slowing down the process towards equal representation? Media Who owns them TV Newspapers The spot Beauty contests Many famous books Disinformation The divulgation of the news
  20. 20. Quantitative research With the quantitative research, we investigated the current state of the relationship between design and inclusion. The survey involved 58 designers, 46.6% of whom were students and another half of junior, senior and freelance professionals.
  21. 21. NO Do you know methods of inclusive design? NO Have you ever designed inclusively? NO Does the company where you work, have worked, or those with whom you work organize trainings, workshops, or activities on issues of inclusion and equality?
  22. 22. high quality design innovation expand the audience curb-cut-effect Gain misunderstandings between colleagues lack of case studies high time and cost research clusters Pain learn an approach inclusion starts at work lateral thinking community tap into the everyday Tips what words to use? clashes with colleagues visual solutions who to include? meet expectations Difficulties
  23. 23. learn an approach inclusion starts at work lateral thinking community tap into the everyday Tips what words to use? clashes with colleagues visual solutions who to include? meet expectations Difficulties high quality design innovation expand the audience curb-cut-effect Gain misunderstandings between colleagues lack of case studies high time and cost research clusters Pain
  24. 24. Target
  25. 25. Service, UX, interaction, UI designer, UX writer, creatives who are already working or studying to become one. Disclosers, project managers, facilitators or wannabes who do training in companies through workshops, courses or seminars. Primary target Secondary target
  26. 26. Incontra. Immagina. Crea! scenario
  27. 27. Innovative solutions Real experiences Reduce barriers Listen Questioning Accessible design Concept Scenario is a speculative serious game for digital and service designers.
  28. 28. Undesirable scenario Process > Output Lateral thinking Collaboration Blind spots Concept Scenario is a speculative serious game for digital and service designers.
  29. 29. Immagina Incontra Playing cards
  30. 30. INCONTRA ANZIANITÀ E BASSA DIGITALIZZAZIONE Età avanzata e bassa conoscenza del digitale. Prevedi frequenti feedback positivi Guida l’utente più che puoi nell’esperienza Dai la possibilità di regolare la grandezza delle font C M Y CM MY CY CMY K deck8.pdf 8 02/07/21 17:48 Partecipare alle lezioni online di pilates è stato un inferno! INCONTRA C M Y CM MY CY CMY K deck4.pdf 4 02/07/21 17:46 Incontra deck
  31. 31. Immagina deck
  32. 32. Incontra Draw an Incontra card and read only the A side. Don’t turn it. Position it so that everyone can see it. Incontra
  33. 33. Incontra Incontra Draw an Incontra card and read only the A side. Don’t turn it. Position it so that everyone can see it.
  34. 34. Immagina Choose, together with the team, all the Immagina cards that seem to you related to the situation described on A side of the Incontra card that you have previously chosen. Place them in the center of the plane you have chosen to use. Immagina
  35. 35. Immagina
  36. 36. Immagina
  37. 37. Crea Flip the Incontra card on the B side and discover the context related to the problem highlighted on A side. Take post-it notes, pens or colored pencils and get ready for the brainstorming. Look for innovative solutions to act on Immagina card objects that you have chosen and try to improve them. Use the post it notes to add ideas, solutions and problems. If you want, let the colored symbols help you to apply Incontra suggestions. Crea
  38. 38. Crea Crea Flip the Incontra card on the B side and discover the context related to the problem highlighted on A side. Take post-it notes, pens or colored pencils and get ready for the brainstorming. Look for innovative solutions to act on Immagina card objects that you have chosen and try to improve them. Use the post it notes to add ideas, solutions and problems. If you want, let the colored symbols help you to apply Incontra suggestions.
  39. 39. Crea Crea Flip the Incontra card on the B side and discover the context related to the problem highlighted on A side. Take post-it notes, pens or colored pencils and get ready for the brainstorming. Look for innovative solutions to act on Immagina card objects that you have chosen and try to improve them. Use the post it notes to add ideas, solutions and problems. If you want, let the colored symbols help you to apply Incontra suggestions.
  40. 40. @scenario.game Scenario scenariogame.it Follow us Thanks to We are looking for new participants to expand the team! You can contact us from the /participa section of the website We are looking for testers!

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