Building a Healthy Chicago: Lessons from the Chicago Department of Public Health

418 views

Published on

The Chicago Department of Public Health plays a crucial role in helping Chicago meet HP2020 goals, including its cardiovascular goals. Chicago’s commissioner of public health, Dr. Bechara Choucair, has a mandate to improve the public’s health includes cardiovascular health promotion and disease prevention and control. This lecture with audience response will describe ongoing efforts toward these goals as well as describe the rationale, methods, and results associated with using social media as bi-directional communication instruments between the Chicago Dept of Public Health and Chicagoans.

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
418
On SlideShare
0
From Embeds
0
Number of Embeds
34
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  •  
  • Building a Healthy Chicago: Lessons from the Chicago Department of Public Health

    1. 1. Chicago Department of Public Health Building a Healthy Chicago: Lessons from the Chicago Department of Public Health January 22, 2013 Bechara Choucair, MD Commissioner Chicago Department of Public Health @choucair Rahm Emanuel Bechara Choucair, MD Mayor Commissioner
    2. 2. Presentation Outline1) CDPH Historical Background2) Healthy Chicago Initiative3) Use of Social Media at CDPH
    3. 3. Presentation Outline1) CDPH Historical Background2) Healthy Chicago Initiative3) Use of Social Media at CDPH
    4. 4. Presentation Outline1) CDPH Historical Background2) Healthy Chicago Initiative3) Use of Social Media at CDPH
    5. 5. HEALTHY CHICAGO CHICAGO DEPARTMENT OF PUBLIC HEALTHTRANSFORMING THEHEALTH OF OUR CITYCHICAGO ANSWERS THE CALL
    6. 6. HEALTHY CHICAGOChicago Department of Public Health Infrastructure
    7. 7. Overall Healthy ChicagoImplementation Status
    8. 8. Tobacco Use: Smoke-Free Environments• Hospitals • 5 smoke-free campuses• Schools • Public and Catholic schools• Housing • 3,250 units of private smoke-free housing • 4 CHA smoke-free developments
    9. 9. Tobacco-Free Higher Education Campuses• City Colleges of Chicago• Roosevelt University• Robert Morris UniversityIMPACT:128,000 students 7,300 faculty and staff
    10. 10. Limiting Access to Tobacco•Prohibit Tobacco Vending Machines•Increase fines for illegal cigarette sales(minors and unstamped)•Increase access for City investigators•$1.00 increase to State cigarette tax•Undercover stings
    11. 11. Tobacco: Select Interventions• Ask Advise Refer • 33 clinics; 25+ EHR systems • NRT Distribution to 5,000• Tobacco Quit Line – 70% increase (20,400 calls)• Citywide Media Campaign• Signage at Beaches and Playlots• Ads on public transportation
    12. 12. Obesity Prevention Accomplishments• Fresh produce carts• Corner stores• Child care standards training• Complete streets• CPS BMI data• Healthy vending• Chicago Food Plan .
    13. 13. Healthy Chicago PlayStreets• Public-private partnership• Under-resourced communities• Promote physical activity• CareVan support services• Children and adults• 70 events
    14. 14. Adolescent Health Accomplishments• Infrastructure Improvements – Office of Adolescent and School Health Established – CPS Chief Health Office and Restructuring • Healthy CPS ($4.4M) – Systems, policy and environmental changes to address: tobacco use, physical activity, nutrition, emotional well-being
    15. 15. Heart Disease & Stroke Accomplishments• Partnership with CDOT on biking, pedestrian and Make Way for People• Healthy Corner store pilot in Humboldt Park and Englewood• Million Hearts Risk Check Challenge o Partnership with Office of National Coordinator for HIT o Creation of mobile application for risk assessment and service locations.
    16. 16. Access to Care Accomplishments•Affordable Care Act: 1115 Waiver • CDPH advocated for the successful 1115 Medicaid Waiver for Cook County • Enables early enrollment of 115,000 patients into Medicaid prior to ACA’s 2014 mandated date. • County Care program includes the Cook County health system and selected FQHC partners
    17. 17. 2013 Budget HighlightsStrategic Approach to our Budget•Alignment of existing resources•Aggressive pursuit of new funding•Strategic partnerships to secure resources•Securing continuation funding
    18. 18. Presentation Outline1) CDPH Historical Background2) Healthy Chicago Initiative3) Use of Social Media at CDPH
    19. 19. Social Media1. Goal-Oriented2. Know Your Audience3. Website Serves as Hub4. Develop Engaging Content Across All Channels: Facebook WordPress LinkedIn Twitter YouTube Foursquare Google+ Instagram SlideShare5. Engage in Conversations6. Measure7. Re-EvaluateTIP: Links, Photos & Videos are best!
    20. 20. Social Media
    21. 21. Most Popular Hashtags 12/2012
    22. 22. Our Year on Twitter – Top 10 Words Used Most tweets on a single day during CDC Twitter Chat
    23. 23. Twitter ChatCDC NPIN’s #NPINChat 62,350 Twitter Accounts Reached 635,491 Total Potential Impressions Chat served to highlight the STD education and testing opportunities that arise from health department and school board collaborations.
    24. 24. Most ReTweeted in 2012
    25. 25. Social Media Week #SMWChiHealth 88,629 Twitter Accounts Reached 532,748 Total Potential Impressions Panel discussed how to utilize social media to engage public, raise awareness and improve population health.
    26. 26. J F M A M J J A S O N D
    27. 27. #1 Post Most Reach 20121,783 Unique Views 466,339 Potential Reach
    28. 28. #1 Virality Post 2012
    29. 29. facebook.com/ChicagoPublicHealthGplus.to/ChiPublicHealth@ChiPublicHealth312.747.9884CityofChicago.org/HealthHealthyChicago@CityofChicago.org

    ×