5 steps to a profitable website

351 views

Published on

Content = Traffic = Revenue
Learn how to optimize your media website for revenue generation.

Published in: Business
1 Comment
0 Likes
Statistics
Notes
  • Make money with YouTube here: earnmoneycash.info
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total views
351
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
6
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

5 steps to a profitable website

  1. 1. 5 Steps to a Profitable Website 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I JeCoAnnapolis.com
  2. 2. Entrepreneurship <ul><ul><li>“ Entrepreneurs take risks, experiment with new technologies and ideas, and bring about the creative destruction that enables capitalism to flourish.” </li></ul></ul><ul><ul><li>-Joseph Schumpeter </li></ul></ul>929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I JeCoAnnapolis.com
  3. 3. 2004 Experiment <ul><li>Political Action Group, established May 2004 </li></ul><ul><li>No Facebook </li></ul><ul><li>No Constant Contact </li></ul><ul><li>No Open Source, CMS </li></ul><ul><li>No PayPal </li></ul><ul><li>Crude web tools (html) Democracy In Action </li></ul><ul><li>Six Months Later </li></ul><ul><li>25,000 members across the US </li></ul><ul><li>$325,000 raised </li></ul>929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I JeCoAnnapolis.com
  4. 4. Stumbling Blocks <ul><li>We had no easy way to add content </li></ul><ul><li>We needed a searchable database for the directories that we could manage ourselves </li></ul><ul><li>We only wanted to enter calendar info once </li></ul><ul><li>We didn’t know what we were doing </li></ul><ul><li>We didn’t know how to sell it </li></ul>
  5. 5. The Turnaround <ul><li>We found a Content Management System (CMS) that we could work with and that allowed us easy access and the ability to make changes </li></ul><ul><li>We established goals and priorities </li></ul><ul><li>We learned the essentials for monitoring our progress (Google Analytics, Alexa, Compete) </li></ul><ul><li>We bundled all marketing products </li></ul><ul><li>We got our entire team on board and made sure that all non-selling staff could do web updates </li></ul>
  6. 6. Targeted Rates vs. Google Rates 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I JeCoAnnapolis.com US population: low cpm $2-6 Maryland population: $6-10 cpm Central MD population: $10-14 cpm Central MD population: ages 24-49 $14-20 cpm Current CF Web Rates Banner: $19.75 Tower: $16.25 Central MD ages 24-49 and parents children cpm $20-35
  7. 7. Web Traffic = Revenue 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I JeCoAnnapolis.com Traffic Increases 113% 54% 48% in 3 months Web Revenue Increases 91% 27% 34% in 3 months ChesapeakeFamily.com Dec 2008 Oct 2009 Oct 2010 Last 30 days 2011 Visits 3,739 7,957 12,224 18,087 Pageviews 12,847 24,575 40,365 49,639
  8. 8. Sold Out <ul><li>Banners and Towers will sell out – natural progression </li></ul><ul><li>Increase traffic to sell by segment </li></ul><ul><li>Sell everything </li></ul>
  9. 9. Web Sales Opportunities* 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I JeCoAnnapolis.com *100,000 monthly page views Per Month Revenue Banner Ads – Run of Site (7@$395 – 20,000 impressions) $2765 Banner Ads – by Section (9@$225 – 20,000 impressions) $2025 Tower Ads – Run of Site (16@$325 – 20,000 impressions) $5200 Tower Ads – by Section (60@$195 – 20,000 impressions) $11700 Directory Sponsors (7@$425 per month – waiting list) $2975 White Paper Sponsors (6@$225) $1350 Seasonal Calendar sponsor (1@$250) $250 Premium and Prem Plus Directory Listings (100@$725/yr) $6042 Video Sponsor Article Sponsor E-newsletter Total per month – average, reasonable web revenue $32,307
  10. 10. 5 Steps to Build Web TRAFFIC and Make Money! <ul><li>Well designed website </li></ul><ul><li>Search friendly page names </li></ul><ul><li>Fresh Content = Daily updates </li></ul><ul><li>Directory listings with microsites </li></ul><ul><li>Repurpose content </li></ul>929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I JeCoAnnapolis.com
  11. 11. #1 Good Web Design <ul><li>#1) Home Page - What do you want readers to do? Keep it above the fold: </li></ul><ul><li>Search , Navigation, E-newsletter signup, Daily Updates </li></ul><ul><li>#2) Make content web compatible – repurpose content, use audio, video </li></ul><ul><li>#3) Build a relationship with the readers – convert visitors to subscribers, speak to audience </li></ul><ul><li>#4) Build Community </li></ul><ul><li>Encourage reader interaction </li></ul><ul><li>Comments help increase </li></ul><ul><li>Visitors and subscribers </li></ul>929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I JeCoAnnapolis.com
  12. 12. #2 Search Engine Friendly Page Titles and URLS 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I JeCoAnnapolis.com Alexa Ranking (Google is Number 1) Baltimore’sChild.com: 2,145,333 ChesapeakeFamily.com: 227,406 PrivateSchoolReview.com: 52,359
  13. 13. #3 Fresh Content = Daily updates 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I JeCoAnnapolis.com <ul><li>Sources </li></ul><ul><li>Press releases </li></ul><ul><li>Local hospitals </li></ul><ul><li>Health Department </li></ul><ul><li>Board of Education </li></ul><ul><li>Museums </li></ul><ul><li>Dept of Natural Resources </li></ul>
  14. 14. #4 Paid Directory Listings/Microsites 929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I JeCoAnnapolis.com Microsite 100@$65/mo $78,000/year <ul><li>Premium Plus Directory Listings </li></ul><ul><li>4 to 6 time more direct clicks to your listing than a basic listing… </li></ul><ul><li>Highlighted position in Directory </li></ul><ul><li>A personalized microsite </li></ul><ul><li>Your logo </li></ul><ul><li>Google map to your location </li></ul><ul><li>Video or Photo Slide Show </li></ul><ul><li>Live Web Link </li></ul><ul><li>Extended Description </li></ul><ul><li>$65/month for 12 month </li></ul>
  15. 15. #5 Repurpose Content <ul><li>Calendar Content Starts Online=> </li></ul><ul><li>seasonal events with a sponsor – print and online </li></ul><ul><li>e-newsletter </li></ul><ul><li>School Directory Online=> </li></ul><ul><li>annual print directory in monthly pub </li></ul><ul><li>annual specialty education guide </li></ul><ul><li>annual book of lists (phone book) </li></ul><ul><li>Open House directory </li></ul><ul><li>include in sponsored White Paper </li></ul><ul><li>Health Directory Online=> </li></ul><ul><li>Family Favorite Docs in July </li></ul><ul><li>annual specialty health guide </li></ul><ul><li>annual book of lists </li></ul>929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I JeCoAnnapolis.com
  16. 16. Who’s Paying Attention? <ul><li>Who is responsible? – can change quickly </li></ul><ul><li>Monetary Goals </li></ul><ul><li>Traffic Goals </li></ul><ul><li>Incoming Links </li></ul><ul><li>Bounce Rate </li></ul><ul><li>Landing Pages </li></ul><ul><li>Exit Pages </li></ul><ul><li>Key Web Metrics </li></ul>929 West Street, Suite 210, Annapolis, MD 21401 I ph. 410-263-1641 fax. 410-280-0255 I JeCoAnnapolis.com
  17. 17. MainStreetFamily.com <ul><li>A single resource for parents across the country to find information on providing the best of everything for their family. </li></ul><ul><li>Network of parenting publication websites, this aggregator web site will provide local traffic to each individual website as well as be a go-to source for parents who travel to various parts of the country and need parenting help and advice. </li></ul><ul><li>Focusing on Family Travel and Fun </li></ul><ul><li>Links to local parenting sites in at least 2 different places will increase YOUR web traffic </li></ul>
  18. 18. <ul><li>Link to local travel </li></ul><ul><li>destinations </li></ul>Link to local site Link to local site At end of each published article The Connection to Local Parenting Websites National Advertisers Ad credibility
  19. 19. <ul><li>To Participate… </li></ul><ul><li>Submit 2 articles each month </li></ul><ul><li>Submit 5 regional calendar-worthy events per month </li></ul><ul><li>Include a link back to MSF on your website </li></ul><ul><li>Keep a great website </li></ul>
  20. 20. <ul><li>Building websites for businesses/publications </li></ul><ul><li>Consulting to help you grow your revenue </li></ul><ul><li>Contact us: </li></ul><ul><li>Heather Grant 410-263-1641 ext 202 Heather@JeCoAnnapolis.com </li></ul><ul><li>Donna Jefferson 410-263-1641 ext 200 Donna@JeCoAnnapolis.com </li></ul>

×