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Cheryl Paulsen - Ethics in Design

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I gave this presentation at a Ladies that UX meetup in Melbourne. September 2018

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Cheryl Paulsen - Ethics in Design

  1. 1. ETHICS IN DESIGN Cheryl Paulsen | User Experience Designer at SEEK @cheryl_paulsen 4 frameworks for ensuring ethical product design
  2. 2. Photo: Big Design The impact of design decisions Jared Spool and the famous $300 million button. @cheryl_paulsen 2
  3. 3. New version* Original* *Illustrative representation - not the actual design 3
  4. 4. $300M 4
  5. 5. Design influences behaviour. @cheryl_paulsen 5
  6. 6. Design influences behaviour. We design to encourage desired behaviour. @cheryl_paulsen 6
  7. 7. There’s no standardised code of ethics for designers. @cheryl_paulsen 7
  8. 8. There’s no standardised code of ethics for designers. The responsibility lives with each of us to ensure our designs are ethical. @cheryl_paulsen 8
  9. 9. Source: “Nir and Far” by Nir Eyal FRAMEWORK #1 Regret Test Ask yourself: “If your customers knew everything you know, would they still complete the intended behaviour? And would they regret doing it?” @cheryl_paulsen 9
  10. 10. REAL WORLD EXAMPLE Windows 10 upgrade Should we change the interaction of the close button from dismiss to install? Source: UXP2 Dark Patterns @cheryl_paulsen 10
  11. 11. FRAMEWORK #2 Libertarian Paternalism Designers should preserve freedom of choice, while encouraging choices that will improve users lives - as judged by themselves. Casey Allen (Unsplash) Source: “Nudge” by Thaler and Sunstein @cheryl_paulsen 11
  12. 12. REAL WORLD EXAMPLE 401K Retirement savings plan Fabian Blank (Unsplash) Source: Time.com Nudging people to save for retirement with auto-enrollment. @cheryl_paulsen 12
  13. 13. Source: “Nir and Far” by Nir Eyal FRAMEWORK #3 Manipulation Matrix Ask yourself two questions: “Will I use the product myself?” “Will the product improve users’ lives?”  Francisco Morales (Unsplash) @cheryl_paulsen 13
  14. 14. Improves the user’s life Peddler Facilitator Does not improve the user’s life Dealer Entertainer The maker does not use it The maker uses it Manipulation Matrix
  15. 15. REAL WORLD EXAMPLE Virtue Cycles 1. Do I use the product? a. Yes 2. Do I believe it improves users’ lives? a. Yes @cheryl_paulsen 15
  16. 16. Materially improves the user’s life Peddler Facilitator Does not improve the user’s life Dealer Entertainer The maker does not use it The maker uses it Virtue Cycles
  17. 17. REAL WORLD EXAMPLE Remington Firearms 1. Do I use the product? a. No 2. Do I believe it improves users’ lives? a. No @cheryl_paulsen 17
  18. 18. Materially improves the user’s life Peddler Facilitator Does not improve the user’s life Dealer Entertainer The maker does not use it The maker uses it Remington Firearms
  19. 19. Greg Rakozy (Unsplash) Source: “Hooked” by Nir Eyal FRAMEWORK #4 Align to a Purpose Align your work with a purpose that provides meaning, and helps cultivate meaning for others. This is not only a moral imperative, it’s good business practice. @cheryl_paulsen 19
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  21. 21. “Leave the world in a better state than you found it.” – Mike Monteiro @cheryl_paulsen 21
  22. 22. Regardless of your role, if you’re in the business of making products, you have a responsibility to ensure your design is ethical. 22 Cheryl Paulsen | User Experience Designer at SEEK @cheryl_paulsen
  23. 23. Related articles With great persuasion comes great responsibility by Cheryl Paulsen Breaking bias with UX Design by Bella Schoeppe Ethical product design: should we make the unconscious conscious? by Aoife Johnston A Designer’s code of ethics by Mike Monteiro In praise of the AK-47 by Mike Monteiro Opting in vs. Opting Out by Richard Thaler 23
  24. 24. Toolkits Ethical OS Toolkit Design the Right Thing Little Book of Design Research Ethics 24 Ethics for the Starving Designer
  25. 25. Books + training Responsible Innovation: Ethics, Safety and Technology Online Course by EdX Technically Wrong by Sara Wachter-Boettcher Design for Real Life by Eric Meyer & Sara Wachter-Boettcher 25
  26. 26. THANKS! Cheryl Paulsen | User Experience Designer at SEEK @cheryl_paulsen

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