Web 2.0 Blowout: What You Should Know About Online Marketing & Your Library! Cheryl Burnette Webmaster Homewood Public Lib...
What is outreach? http://www.flickr.com/photos/msspider66/44397492/
 
Connecting users with library services http://www.flickr.com/photos/7395147@N02/483197554/
Connecting users with  librarians
What is  online  outreach?
By Brian Solis
http://www.flickr.com/photos/mr_jan/2460978886/
Make your library website two-way <ul><li>Can people: </li></ul><ul><li>Register for cards? </li></ul><ul><li>Rate & revie...
URLs for your library’s website <ul><li>Have a short easy to remember URL </li></ul><ul><li>www.tworiverslibrary.org   vs....
EngagedPatrons.org Free & low cost Web 2.0 services for libraries run by Glenn Peterson (Hennepin County Library) <ul><li>...
Library directory listings: <ul><li>Libdex  </li></ul><ul><li>MapMuse </li></ul><ul><li>Libraries411 </li></ul><ul><li>Pub...
Can search engines find  your library? <ul><li>Search for variations of your library’s name – even misspellings </li></ul>...
Is your library in the general directories? <ul><li>YellowPages.com & WhitePages.com </li></ul><ul><li>Yahoo! Local </li><...
More than just a map…
Add your location to wikimapia
Wikipedia <ul><li>List your library in Wikipedia on your town, county and university/school entries </li></ul><ul><li>Exte...
Social networking  must-haves! <ul><li>What sites do your customers use? </li></ul><ul><li>flickr  (techsoup.org - save  $...
flickr user
Tweeting on twitter  Post your flickr photos & your blog to twitter using   twitterfeed   twitterfeed.com  & Ping.fm ( Pin...
Look who’s on facebook! Send  facebook flyers  to targeted audiences - $10 for 5,000
Instant Messaging/meebo <ul><li>More and more customers IM as a primary method of communication </li></ul><ul><li>It’s FRE...
Submit your blog to search engines <ul><li>Feed Submitter submits your RSS feed to 15 sites at once  www.feedsubmitter.com...
How about blog geo-search engines? <ul><li>Feedmap  www.feedmap.net </li></ul><ul><li>Blewspace  www.blewspace.com   </li>...
Reach out &  be  social:  find local blogs & forums to monitor, offering help & information with comments, posts, etc. <ul...
Interact  with local blogs <ul><li>Don’t intrude, but be available </li></ul><ul><li>Identify yourself as a librarian, etc...
Community Events Calendars <ul><li>List your library events & services in local community websites & calendars </li></ul><...
List your library in  FREE  Wi-Fi directories <ul><li>JiWire  www.jiwire.com/providers/wifi-directory.htm   </li></ul><ul>...
Who’s linking to you? <ul><li>Schools </li></ul><ul><li>Local book stores </li></ul><ul><li>City & county departments </li...
Social Review Websites <ul><li>judy’s book </li></ul><ul><li>insiderpages </li></ul><ul><li>yelp </li></ul><ul><li>Citysea...
Is your library mentioned in: <ul><li>Google or Yahoo news </li></ul><ul><li>Icerocket </li></ul><ul><li>Bloglines </li></...
delicious & furl Bookmark recommended sites & helpful links in a web directory to share with others. Set up a username & p...
Can people find your a/v? <ul><li>Popular  video  sites & directories: </li></ul><ul><li>YouTube </li></ul><ul><li>Google ...
Freebies for a/v <ul><li>Audacity  audacity.sourceforge.net  – audio recording & editing software (All you need is a micro...
Slam the Boards! Answers.com, WikiAnswers (wiki.answers.com), Yahoo Answers & Amazon's Askville  – “We recognize that thes...
Push out as much info as possible <ul><li>Newsletters (maybe invest in software- $ ) </li></ul><ul><li>Get email addresses...
Texting (text messaging) <ul><li>Teens are biggest users </li></ul><ul><li>Offer both reference & circulation via text- $ ...
Second Life, Info Island <ul><li>Public Library of Charlotte & Mecklenburg County  www.plcmc.org/teens/secondLife.asp </li...
Tips for Digital Marketing Success <ul><li>Advocate to your leadership –  </li></ul><ul><ul><li>eBranch is library’s most ...
Think your patrons aren’t using these tools… well they are! Be a tech leader in your community!
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Web 2.0 Blowout: What You Should Know About Online Marketing & Your Library!

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Much, much info on how to market your library online and most of it can be done FREE! I must give credit to Sarah Houghton-Jan who inspired me and provided much of this information through her presentations at IL 2007 and IL 2008. Thanks from the Alabama libraries!

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Web 2.0 Blowout: What You Should Know About Online Marketing & Your Library!

  1. Web 2.0 Blowout: What You Should Know About Online Marketing & Your Library! Cheryl Burnette Webmaster Homewood Public Library www.homewood.lib.al.us [email_address] 205.332.6631
  2. What is outreach? http://www.flickr.com/photos/msspider66/44397492/
  3.  
  4. Connecting users with library services http://www.flickr.com/photos/7395147@N02/483197554/
  5. Connecting users with librarians
  6. What is online outreach?
  7. By Brian Solis
  8. http://www.flickr.com/photos/mr_jan/2460978886/
  9. Make your library website two-way <ul><li>Can people: </li></ul><ul><li>Register for cards? </li></ul><ul><li>Rate & review items? </li></ul><ul><li>Share their opinion? </li></ul><ul><li>Have an identity? </li></ul>http://www.flickr.com/photos/leonski/457487863/
  10. URLs for your library’s website <ul><li>Have a short easy to remember URL </li></ul><ul><li>www.tworiverslibrary.org vs. </li></ul><ul><li>www.tworivers.lib.wi.us/index.htm </li></ul><ul><li>Register multiple domain names </li></ul><ul><li>www.tworiverslibrary.net </li></ul><ul><li>www.trl.org </li></ul><ul><li>www.trpl.net or .info, .com, etc. </li></ul>
  11. EngagedPatrons.org Free & low cost Web 2.0 services for libraries run by Glenn Peterson (Hennepin County Library) <ul><li>Events calendar with online registration </li></ul><ul><li>Contact forms </li></ul><ul><li>Custom web-enabled databases </li></ul><ul><li>RSS feeds </li></ul><ul><li>Library blogs </li></ul><ul><li>Google Maps mashup for library locations </li></ul><ul><li>OR TRY </li></ul><ul><li>Library Websites www.librarywebsites.com </li></ul>
  12. Library directory listings: <ul><li>Libdex </li></ul><ul><li>MapMuse </li></ul><ul><li>Libraries411 </li></ul><ul><li>PublicLibraries.com </li></ul><ul><li>Libweb </li></ul><ul><li>lib-web-cats </li></ul>
  13. Can search engines find your library? <ul><li>Search for variations of your library’s name – even misspellings </li></ul><ul><li>Ensure that your site is at the top </li></ul><ul><li>Use major, minor & metasearch engines </li></ul><ul><li>Buy search engine optimization (SEO)? </li></ul><ul><li>Possibly buy AdWords from Google </li></ul>Google Yahoo SurfWax (+ educational, US Gov tools, etc.) dogpile Ask.com WebCrawler
  14. Is your library in the general directories? <ul><li>YellowPages.com & WhitePages.com </li></ul><ul><li>Yahoo! Local </li></ul><ul><li>Google Maps </li></ul><ul><li>AskCity </li></ul><ul><li>Microsoft Live Search Maps </li></ul>http://www.flickr.com/photos/detroitderek/2540955593/
  15. More than just a map…
  16. Add your location to wikimapia
  17. Wikipedia <ul><li>List your library in Wikipedia on your town, county and university/school entries </li></ul><ul><li>External Links </li></ul><ul><li>Main Text </li></ul><ul><li>Talk yourself up! </li></ul>
  18. Social networking must-haves! <ul><li>What sites do your customers use? </li></ul><ul><li>flickr (techsoup.org - save $ ) </li></ul><ul><li>Blogs (Blogger + odiogo) </li></ul><ul><li>twitter </li></ul><ul><li>MySpace </li></ul><ul><li>facebook </li></ul><ul><li>Podcasts (podCast411) </li></ul><ul><li>Videocasts (YouTube) </li></ul><ul><li>IM/meebo </li></ul>Start with a profile or page and keep the account current! Remember no information is better than old information. Then gradually upload photos, blog, become friends & fans, join groups, send notifications & bulletins, comment, upload podcasts, send flyers(?) etc.
  19. flickr user
  20. Tweeting on twitter Post your flickr photos & your blog to twitter using twitterfeed twitterfeed.com & Ping.fm ( Ping.fm supports over 30 sites) Use TwitterLocal www.twitterlocal.net to find local twitterers
  21. Look who’s on facebook! Send facebook flyers to targeted audiences - $10 for 5,000
  22. Instant Messaging/meebo <ul><li>More and more customers IM as a primary method of communication </li></ul><ul><li>It’s FREE and easy! </li></ul><ul><li>Train staff and man computers </li></ul><ul><li>Advertise: flyers, blogs, email, & website!!! </li></ul>HPL Chambers County Library
  23. Submit your blog to search engines <ul><li>Feed Submitter submits your RSS feed to 15 sites at once www.feedsubmitter.com </li></ul><ul><li>Robin Good’s RSSTop55: Best Blog Directory And RSS Submission Sites www.masternewmedia.org/rss/top55 (--over 200 now) </li></ul><ul><ul><li>“ I think that this is a VERY powerful list to use to increase your RSS feed/blog exposure and visibility online. If you organize yourself well...you can do the whole effort in less than a day and you can start to see the results the day after.” </li></ul></ul><ul><li>RSS Specifications list of places to submit your feeds www.rss-specifications.com/rss-submission.htm </li></ul>
  24. How about blog geo-search engines? <ul><li>Feedmap www.feedmap.net </li></ul><ul><li>Blewspace www.blewspace.com </li></ul><ul><li>Frappr www.frappr.com </li></ul>
  25. Reach out & be social: find local blogs & forums to monitor, offering help & information with comments, posts, etc. <ul><li>Blogdigger local </li></ul><ul><li>BlogsByCity.com </li></ul><ul><li>Metroblogging </li></ul><ul><li>Feedmap </li></ul><ul><li>Technology boards </li></ul><ul><li>Google & Yahoo local groups </li></ul>
  26. Interact with local blogs <ul><li>Don’t intrude, but be available </li></ul><ul><li>Identify yourself as a librarian, etc. </li></ul><ul><li>Be real - have authentic interactions </li></ul><ul><li>Don’t be heavy handed </li></ul>
  27. Community Events Calendars <ul><li>List your library events & services in local community websites & calendars </li></ul><ul><li>LibraryThing Local www.librarything.com /local </li></ul><ul><li>Upcoming upcoming.yahoo.com </li></ul><ul><li>Craigslist www.craigslist.org </li></ul><ul><li>Eventful eventful.com </li></ul><ul><li>AmericanTowns www.americantowns.com </li></ul><ul><li>Book Sale Finder www.booksalefinder.com </li></ul>
  28. List your library in FREE Wi-Fi directories <ul><li>JiWire www.jiwire.com/providers/wifi-directory.htm </li></ul><ul><li>Wi-Fi-FreeSpot www.wififreespot.com </li></ul><ul><li>Wi-FiHotSpotList.com www.wi-fihotspotlist.com </li></ul><ul><li>WiFinder www.wifinder.com </li></ul><ul><li>Wi-Fi Zone Finder wi-fi.jiwire.com </li></ul>
  29. Who’s linking to you? <ul><li>Schools </li></ul><ul><li>Local book stores </li></ul><ul><li>City & county departments </li></ul><ul><li>Community groups </li></ul><ul><li>Other libraries & blogs </li></ul><ul><li>Adult education centers </li></ul><ul><li>Find out! In Google & Yahoo link:YourLibraryURLHere </li></ul>http://www.flickr.com/photos/thetypejunkie/2164755188/
  30. Social Review Websites <ul><li>judy’s book </li></ul><ul><li>insiderpages </li></ul><ul><li>yelp </li></ul><ul><li>Citysearch </li></ul>What are your customers saying about you when you’re not around? insiderpages judy’s book
  31. Is your library mentioned in: <ul><li>Google or Yahoo news </li></ul><ul><li>Icerocket </li></ul><ul><li>Bloglines </li></ul><ul><li>Technorati </li></ul><ul><li>flickr </li></ul><ul><li>delicious </li></ul>Bloglines (you may be surprised)
  32. delicious & furl Bookmark recommended sites & helpful links in a web directory to share with others. Set up a username & public profile with your library name. <ul><li>Catalog </li></ul><ul><li>Magazine & newspaper articles - a.k.a. databases </li></ul><ul><li>Readers advisory, book groups, blogs, </li></ul><ul><li>Calendar of events & programs </li></ul><ul><li>Homework Alabama </li></ul><ul><li>AVL </li></ul><ul><li>City & county links </li></ul><ul><li>Government sites </li></ul><ul><li>… anything you can think of </li></ul>
  33. Can people find your a/v? <ul><li>Popular video sites & directories: </li></ul><ul><li>YouTube </li></ul><ul><li>Google Video </li></ul><ul><li>blip.tv </li></ul><ul><li>Popular audio sites & directories: </li></ul><ul><li>Podcast Alley </li></ul><ul><li>digital podcast </li></ul><ul><li>podfeed.net </li></ul><ul><li>PodPusher www.podpusher.com - submit to over 60 directories & search engines FREE </li></ul><ul><li>podCast411 www.podcast411.com/page2.html - list of FREE audio & video podcast directories </li></ul><ul><li>Internet Archive www.archive.org - FREE upload & archive </li></ul><ul><li>Popular a/v sites & directories: </li></ul><ul><li>iTunes </li></ul><ul><li>Podcast.com </li></ul><ul><li>Odeo </li></ul><ul><li>podcastpickle </li></ul><ul><li>vimeo </li></ul>
  34. Freebies for a/v <ul><li>Audacity audacity.sourceforge.net – audio recording & editing software (All you need is a microphone - $15 up) </li></ul><ul><li>Windows Movie Maker – video editing software (Use a digital camera that records movie clips or a video camera - $100 up) </li></ul><ul><li>iMovie for Macs – video editing software </li></ul><ul><li>Avidemux fixounet.free.fr/avidemux – video editing software </li></ul><ul><li>(Not Free - but low cost) AVS – video editing software, appx. $65 for the entire suite </li></ul><ul><li>Internet Archive www.archive.org – website to find free background music </li></ul>
  35. Slam the Boards! Answers.com, WikiAnswers (wiki.answers.com), Yahoo Answers & Amazon's Askville – “We recognize that these sites can help promote the idea that librarians are active and dynamic participants in the web 2.0 community, and we're not just waiting for the questions to come in!” answerboards.wetpaint.com/page/Slam+the+Boards! The 10 th of every month!
  36. Push out as much info as possible <ul><li>Newsletters (maybe invest in software- $ ) </li></ul><ul><li>Get email addresses from ILS </li></ul><ul><li>Have paper sign-ups and promotions </li></ul><ul><li>Catalog/account info updates </li></ul><ul><li>Blog posts </li></ul><ul><li>Calendar events </li></ul>
  37. Texting (text messaging) <ul><li>Teens are biggest users </li></ul><ul><li>Offer both reference & circulation via text- $ </li></ul>
  38. Second Life, Info Island <ul><li>Public Library of Charlotte & Mecklenburg County www.plcmc.org/teens/secondLife.asp </li></ul><ul><li>American Library Association and Second Life® tinyurl.com/69rzkx </li></ul><ul><li>Second Life® – Official Web Site www.secondlife.com </li></ul><ul><li>Teen Second Life® – Official Web Site teen.secondlife.com </li></ul><ul><li>Teen Second Life®: Library services in a 3D world (SirsiDynix Webinar, 2007) tinyurl.com/2fwdoc </li></ul><ul><li>Second Life® for Dummies by Sarah Robbins </li></ul><ul><li>Second life : the official guide by Michael Rymaszewski </li></ul>
  39. Tips for Digital Marketing Success <ul><li>Advocate to your leadership – </li></ul><ul><ul><li>eBranch is library’s most public face </li></ul></ul><ul><ul><li>libraries are digital resource centers </li></ul></ul><ul><ul><li>can be open 24/7 </li></ul></ul><ul><ul><li>cheap compared to brick & mortar buildings </li></ul></ul><ul><li>Develop a plan with a budget and staff needs </li></ul><ul><li>Start with the easy things and move on to the harder stuff </li></ul><ul><li>Register for everything with the same (generic) email address </li></ul><ul><li>Have Web 2.0 staff training – encourage full participation </li></ul>
  40. Think your patrons aren’t using these tools… well they are! Be a tech leader in your community!

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