Using Social Media to Expand Your Network

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Presentation to the Las Vegas Chamber of Commerce, BES April 2010

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  • Continue with some facts.
  • You’ll hear me say this again and again.
  • Using Social Media to Expand Your Network

    1. 1. Using Social Media to Expand Your Network Presented by Cheryl Bella
    2. 2. Three Square Social Media <ul><li>Keys to success </li></ul><ul><ul><li>Post often </li></ul></ul><ul><ul><ul><li>Post different kinds of content </li></ul></ul></ul><ul><ul><ul><li>Post lots of photos </li></ul></ul></ul><ul><li>Engage current supporters </li></ul><ul><ul><li>Offline – volunteer groups, printed </li></ul></ul><ul><ul><li>materials, etc. </li></ul></ul><ul><ul><li>Online – all electronic communication </li></ul></ul>
    3. 4. Three Square Social Media <ul><li>Benefits </li></ul><ul><ul><li>Active Fan base </li></ul></ul><ul><ul><li>Quick, inexpensive communication to </li></ul></ul><ul><ul><li>keep supporters up-to-date on Three </li></ul></ul><ul><ul><li>Square activities </li></ul></ul><ul><ul><li>Ability to mobilize supporters </li></ul></ul><ul><ul><li>Additional ROI for corporate sponsors </li></ul></ul>
    4. 5. Social Media – The Virtual Front Yard <ul><li>Formal, </li></ul><ul><li>professional </li></ul><ul><li>Public platform </li></ul><ul><li>Weak personal </li></ul><ul><li>tie </li></ul><ul><li>Only </li></ul><ul><li>communicate </li></ul><ul><li>with online </li></ul>
    5. 6. Offline Front Yard <ul><li>Come to Chamber meetings occasionally </li></ul><ul><li>Member of other professional groups </li></ul><ul><li>Make an effort to meet people </li></ul><ul><li>Collect business cards; add to database </li></ul>
    6. 7. The Backyard Where public conversations become more private <ul><li>Facebook – Inbox </li></ul><ul><li>Twitter – Direct Message </li></ul><ul><li>LinkedIn – Reply Privately </li></ul>
    7. 8. The Backyard Where public conversations become more private <ul><li>Become active in your Chamber or professional group </li></ul><ul><ul><li>Join boards, councils, committees </li></ul></ul><ul><li>Host networking events </li></ul><ul><li>Connecting people to each other </li></ul>
    8. 9. <ul><li>“ Getting invited into the backyard </li></ul><ul><li>is kind of a big deal, and that should also be a goal if you </li></ul><ul><li>want to deepen engagement </li></ul><ul><li>with some of your ties.” </li></ul><ul><li>Debra Askanase </li></ul><ul><li>Communityorganizer20.com </li></ul>
    9. 10. The Kitchen Direct communication outside of social media <ul><li>Direct emails </li></ul><ul><li>Telephone </li></ul><ul><li>conversations </li></ul><ul><li>In person </li></ul><ul><li>meetings </li></ul>
    10. 11. Strength Progression of Social Media ties Connected on one social media platform Begin private conversations on social media May connect on other platforms to strengthen the relationship Conversations expand; move from social media to email Explore collaboration and opportunities Stronger interpersonal connectivity, business & friendships develop Communication moves to phone, in person Weak Tie ---------------- Stronger Tie --------------- Strongest Personal Tie http://www.communityorganizer20.com/2009/12/09/front-yard-and-back-yard-conversations/
    11. 12. Your Virtual Neighborhood Front Yard Backyard Kitchen Staying in Touch Getting to Know Your Neighbors
    12. 13. Online Networking is Still Networking <ul><li>It’s all about relationships – social media </li></ul><ul><li>builds relationships </li></ul><ul><li>You need to be “present” and in front of </li></ul><ul><li>your network </li></ul><ul><li>You need to invest time </li></ul><ul><li>Quality of contacts more important than </li></ul><ul><li>quantity </li></ul>
    13. 14. Social Media - <ul><li>Saves you time </li></ul><ul><li>Keep your network up-to-date on you and </li></ul><ul><li>you up-to-date on them </li></ul><ul><li>Makes it easier to stay connected </li></ul><ul><li>Can give reasons/excuses to get in touch </li></ul>
    14. 15. Real Benefit of Social Media Provides a new way to engage and communicate with your network
    15. 16. DISCUSSION

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