Setting Yourself Up for Success Low Cost Ways to Market Yourself

368 views

Published on

Presentation to the Las Vegas Chamber of Commerce

Published in: Business, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
368
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
17
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Setting Yourself Up for Success Low Cost Ways to Market Yourself

  1. 1. Setting Yourself Up for Success Low Cost Ways to Market Yourself Presented by The Firm Public Relations & Marketing
  2. 2. Market Yourself <ul><li>Check Your Image </li></ul><ul><ul><li>Use downtime to position yourself for a rebound </li></ul></ul><ul><ul><li>Revamp marketing materials, Web site, etc. </li></ul></ul><ul><ul><li>Are they reflecting the best you have to offer? </li></ul></ul><ul><li>Establish Yourself as an Expert </li></ul><ul><ul><li>Teach a class </li></ul></ul><ul><ul><li>Start an industry blog or newsletter </li></ul></ul><ul><ul><li>Offer your knowledge at industry events & community </li></ul></ul><ul><ul><li>organizations </li></ul></ul><ul><li>Develop Unique Promotions </li></ul><ul><ul><li>Tie into groups & organizations both online and off </li></ul></ul><ul><ul><li>Build on existing events </li></ul></ul>
  3. 3. Network, Network, Network <ul><li>Connections Now Lead to Business Later </li></ul><ul><ul><li>Continue to connect with current & potential clients </li></ul></ul><ul><ul><li>Position yourself to be top of mind when they can afford you </li></ul></ul><ul><li>Vary How You Communicate </li></ul><ul><ul><li>Direct mail, eblasts </li></ul></ul><ul><ul><li>Snail mail </li></ul></ul><ul><ul><li>Good ‘ol in person time spent together </li></ul></ul><ul><li>Offer Your Network Something </li></ul><ul><ul><li>Don’t just consider what’s in it for you – help your network </li></ul></ul>
  4. 4. Practice Your Own PR <ul><li>Know the Media </li></ul><ul><ul><li>Who covers your industry? </li></ul></ul><ul><ul><li>What topics are they covering? </li></ul></ul><ul><li>Become an Information Source </li></ul><ul><ul><li>What are your areas of expertise? </li></ul></ul><ul><ul><li>Keep on top of industry trends; have something to say </li></ul></ul><ul><ul><li>Be available </li></ul></ul><ul><li>Make it Newsworthy </li></ul><ul><ul><li>Remember, this isn’t advertising, you’re not paying the media to communicate your message </li></ul></ul><ul><ul><li>Launch of a new product or service, grand opening or expansion, charitable/community work </li></ul></ul><ul><ul><li>What makes your company unique? </li></ul></ul>
  5. 5. Social Media Opportunities <ul><li>What are your business goals? </li></ul><ul><ul><li>Don’t do it just to do </li></ul></ul><ul><ul><li>Focus on how relationships are changing </li></ul></ul><ul><ul><li>Research best tool for achieving your goals </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Cost effective </li></ul></ul><ul><ul><li>Offers new ways to communicate with customers, peers </li></ul></ul><ul><ul><li>Can provide instant feedback </li></ul></ul><ul><li>Examples </li></ul>
  6. 6. For More Information: www.thefirmpr.com/resources

×