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Google algorithm part1


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Google algorithm part1

  1. 1. The Algorithm<br />SID: 3249856<br />Jiang Shi Cherry<br />
  2. 2. ACCURATE<br />FAST<br />Make things easier<br />
  3. 3. Question: How Google search worked?<br />
  4. 4. Algorithm :<br />a set of rules used for solving particular problems.<br />The algorithm--------Page Rank<br />
  5. 5. The algorithm--------Page Rank<br />How many links and the quality of the linking sites<br />Deliver more relevant and informative results<br />most visible result = High PageRank score<br />More users mean more queries<br />
  6. 6. The algorithm--------Page Rank<br />
  7. 7. Development of Google search<br />Web <br />Search services<br />
  8. 8. In 2004<br />Yahoo replaced Google’s search engine with its own<br />Google <br /><ul><li>strength in technology
  9. 9. -gain reputation
  10. 10. -delivery efficient search result</li></ul>Development of Google search<br />
  11. 11. Industry competition <br />Companies compete for gaining market share<br />Microsoft introduce new system with its own algorithm <br />Microsoft and Yahoo deal in 2008<br />
  12. 12. Google advertising- AdWords<br />apply algorithm to advertising program<br />Pay-by-click / cost-per-click scheme<br />Display advertising that most relevant and useful<br />Distinct itself from other competitors<br />
  13. 13.
  14. 14. Social media<br />
  15. 15. Question: How Google impacts Journalism?<br />
  16. 16. Impact on Journalism<br />new search technology changes the way to gather information<br />Reshape journalism<br />Anyone can be a journalism <br /><ul><li>write article at Blog
  17. 17. Share pictures and video
  18. 18. pose to social network (FaceBook, Tweeters)</li></li></ul><li>Question: Are there any critical issues?<br />
  19. 19. Critical issues<br />Ethical concern <br />Copy right<br />Hard to control<br />How to avoid fake news??<br />
  20. 20. Thank you<br />
  21. 21. Reference List<br /><br /><br /><br /><br /><br />