DiVA Viral Media Campaign Pitch

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DiVA Viral Media Campaign Pitch

  1. 1. My Viral Video Marketing Campaign Pitch
  2. 2. If my viral video is chosen out of the selection of pitchestoday, I will use the technique of Stop-motion animation.
  3. 3. Though Stop-motion is a timeconsuming endeavour, I have valid experience using the medium, and can bring thisknowledge to the table if my idea is selected.
  4. 4. The video will work on both aviral and commercial level for DiVA using the tagline…
  5. 5. But what does this mean?
  6. 6. Well, with help from an outside source, drawings of actual real-life Diva’s will represent that “inner” DiVA and supply the video with the characters that will be animated.
  7. 7. Here are some examples ofDiva’s that may be used for the video…
  8. 8. And the style of art for the characters….
  9. 9. The storyline to the video willfollow the tag-line, “Find your inner DiVA”
  10. 10. The characters in the video will be unwrapping a present.
  11. 11. Layer by layer, the “Find your inner …” tagline will be revealed.
  12. 12. Until the last layer of thepresent reveals the DiVA logo.
  13. 13. Here is anexample of thekind of animationthat I would like touse for the video:http://www.youtube.com/watch?v=zqb7PeY7I2M&feature=relatedhttp://www.youtube.com/watch?v=MSPIDbcaQus&NR=1http://www.youtube.com/watch?v=gU0NDWBhGbc&feature=relatedhttp://www.youtube.com/watch?v=58nLHhE277Y&feature=related
  14. 14. So why should you choose my idea?
  15. 15. I believe that my pitch answers to the brief. Not only is it an original idea, but it is short, snappy, and it get’s to the point of what DiVA is all about.
  16. 16. No matter how old you are;what experience you have, we all have the ability to be an apprentice on the DiVA scheme.
  17. 17. Thank you for you watching!

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