The Socially Active Job Hunter    “Can social media really     make or break my job search?”                           Mod...
sociallyactive.caCan social media reallymake or break my job search?         What we’ll be talking about today         •  ...
PAYE LEARNING FORUM 201280.2 % of Employers Use Social Media to Recruit Candidates•   86.6% LinkedIn•   55.3% Facebook•   ...
sociallyactive.ca               Ask the panel...  “How has your companyused social media to share a      new position?”
PAYE LEARNING FORUM 2012       When do employers start checking you out online?                           47% before the f...
sociallyactive.caCandidates are NOT hired because    • Posted inappropriate      pictures/info    • Shared confidential in...
PAYE LEARNING FORUM 2012                                     Ask the panel...                   “Do you expect your candid...
sociallyactive.caCandidates are hired because • Accounts supported   qualifications • Awards & accolades were   visible • ...
PAYE LEARNING FORUM 2012                           Have you Googled yourself lately?
sociallyactive.ca                 Ask the panel...“How do you feel when youcan’t find anything about a    candidate online?”
PAYE LEARNING FORUM 2012                                         Profile Advice                           • Complete it!  ...
sociallyactive.caCheck your accounts when you are logged out of them
PAYE LEARNING FORUM 2012                                                     Ask the panel...                        “How ...
sociallyactive.caEach network can be used as a tool in your job hunt.
PAYE LEARNING FORUM 2012                                      Ask the panel...                   “How can a job hunter tac...
sociallyactive.ca                           Final words of advice?•   You don’t have to be on all social sites.•   Being s...
Questions?     Let’s connect on twitter @itscherjonesVisit www.sociallyactive.ca to see this again
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How social media can make or break your job search.-Fall 2012

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These are the slides from the 2012 PAYE (Partnership Advancing Youth Employment) Learning Forum. This session moderated by Socially Active's Cher Jones was designed to be an interactive training experience featuring a panel of employers to discuss the different ways social media can make or break your job search.

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  • Linkedin Notes:Very powerful and professional networkUsed heavily by recruitersFantastic job postingsKeep track of your connectionsParticipate in industry discussionsComplete and maintain your profileUse key wordsYour bio and headline are powerful toolsCustomize your URL Keep your social activity professionalResearch companies and employeesAdd people the same day you meet themSlightly personalize the standard requestsCongratulate connections on job updatesUse the profile statisticsJoin groups to get access to peopleTwitter adviceEasy to make friends with anyoneFollow people from the companies you want to work forEmployers and recruiters are tweeting jobs(tweetmyjobs.com)Simple way to start a conversation with someone you don’t knowFacebook AdviceShowcase your personal sideSearched commonly for background checksReview your privacy settings Like recruiting pages on Facebook Join & participate in industry groupsUse the search function
  • How social media can make or break your job search.-Fall 2012

    1. 1. The Socially Active Job Hunter “Can social media really make or break my job search?” Moderated by Cher Jones
    2. 2. sociallyactive.caCan social media reallymake or break my job search? What we’ll be talking about today • Recruiting and screening with social media • Why candidates do and don’t get the job • How to check your online rep • Personal profile advice • Job hunting strategies for each platform • Final thoughts
    3. 3. PAYE LEARNING FORUM 201280.2 % of Employers Use Social Media to Recruit Candidates• 86.6% LinkedIn• 55.3% Facebook• 46.6% Twitter• 16.1% Blogs• 11.6% YouTube• 64% use at least two of the above (Jobvite Social Recruiting Survey-2011)
    4. 4. sociallyactive.ca Ask the panel... “How has your companyused social media to share a new position?”
    5. 5. PAYE LEARNING FORUM 2012 When do employers start checking you out online? 47% before the first contact 27% after the phone interview 4% before the offer 2011 survey results from Reppler.com/Lab42
    6. 6. sociallyactive.caCandidates are NOT hired because • Posted inappropriate pictures/info • Shared confidential info about a past employer • Made discriminatory comments • Lied about their qualifications • Bad mouthed past employer • Showed poor communication skills
    7. 7. PAYE LEARNING FORUM 2012 Ask the panel... “Do you expect your candidates to be squeaky clean? What’s okay?”
    8. 8. sociallyactive.caCandidates are hired because • Accounts supported qualifications • Awards & accolades were visible • Showcased a good “feel”/fit • Conveyed a professional image • Displayed creativity • Had good references
    9. 9. PAYE LEARNING FORUM 2012 Have you Googled yourself lately?
    10. 10. sociallyactive.ca Ask the panel...“How do you feel when youcan’t find anything about a candidate online?”
    11. 11. PAYE LEARNING FORUM 2012 Profile Advice • Complete it! • Always use a close up picture • Great headlines engage • Bios are worth your time • Customize URL • Keep them consistent • Update regularly
    12. 12. sociallyactive.caCheck your accounts when you are logged out of them
    13. 13. PAYE LEARNING FORUM 2012 Ask the panel... “How much time is spent checking out an individual applicant’s profile?” (Is it a deep dive or just surface level?)
    14. 14. sociallyactive.caEach network can be used as a tool in your job hunt.
    15. 15. PAYE LEARNING FORUM 2012 Ask the panel... “How can a job hunter tactfully reach out to an employer using social media?”
    16. 16. sociallyactive.ca Final words of advice?• You don’t have to be on all social sites.• Being social isn’t all about you.• Always be aware of your personal brand.• Review your privacy settings.• Nothing is private once you post it.• Regularly audit your accounts.
    17. 17. Questions? Let’s connect on twitter @itscherjonesVisit www.sociallyactive.ca to see this again

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