BigBlueGumball - Influencing Through Visual Storytelling

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PPT Presentation for "Influencing Through Visual Storytelling" workshop.

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  • Do you go by the normal DIRECTION of the button, or by the Words?
  • Do you go by the HANDS (10:10) or by the NUMBERS (4:40)…
  • Waltz box-step (male/lead)
  • Intention; desired outcome/result
  • http://www.youtube.com/watch?v=cFdCzN7RYbw&list=UU8IMseLCZx2BZe3thxHXnog&index=1&feature=plcp
  • http://www.youtube.com/watch?v=cFdCzN7RYbw&list=UU8IMseLCZx2BZe3thxHXnog&index=1&feature=plcp
  • The 3 E’s: the heart of everything we do at BBG
  • Now, what if we told you this…. ?
  • Now, what if we told you this…. ?
  • Making choices
  • BigBlueGumball - Influencing Through Visual Storytelling

    1. 1. Influencing Through Visual Storytelling delivered forThe Wiener Educational Centerof UJA-Federation of New York December 11, 2012
    2. 2. Which restroom would YOU use…?
    3. 3. Down Up
    4. 4. What time is it?Is it 10:10 or 4:40 or…other?
    5. 5. Todd Cherches Steve Cherches
    6. 6. How many of you can draw?
    7. 7. “Anyone who hasnever made amistake, has nevertried anything new.”
    8. 8. Your biggest influencing challenge…
    9. 9. What is Visual Thinking?
    10. 10. Real World Examples
    11. 11. What is Visual Storytelling…?
    12. 12. 5 Considerations forVisual Storytelling Purpose Audience Story Medium Channel
    13. 13. 5 Considerations forVisual Storytelling Purpose Audience Story Medium Channel
    14. 14. So, what is the PURPOSE of your story?
    15. 15. AIDA
    16. 16. AwarenessInterestDesireAction!
    17. 17. 5 Considerations forVisual Storytelling Purpose Audience Story Medium Channel
    18. 18. Who is your audience?
    19. 19. How will you deliver what they need?
    20. 20. Who is My Audience? Knowledge Experience Expertise Interests Biases Assumptions Needs Wants Goals Objectives Audience
    21. 21. Why What’sWho is My Audience? Should In it I Care? For Me? Knowledge Experience Expertise Interests Biases Assumptions Needs Wants Goals Objectives Audience
    22. 22. 5 Considerations forVisual Storytelling Purpose Audience Story Medium Channel
    23. 23. StoryEveryonelovesa story…
    24. 24. The 3 E’s
    25. 25. Educate Engage Excite
    26. 26. StatisticsReal 64% of36% statistics are Made made up on Up the spot 64%
    27. 27. Statistics Sorry…Real27% 73% of statistics are Made made up on Up 73% the spot
    28. 28. But it’s not about numbers…
    29. 29. But it’s not about numbers… …it’s about what they mean.
    30. 30. U.S. High School Drop-out Rates are getting worse
    31. 31. 30% of U.S. students will not graduate from high school.
    32. 32. Three of these childrenwill not graduate from High School
    33. 33. Now that we know that… what are we going to do about it? Three of these children will not graduate from High School
    34. 34. Visual Language:Metaphors & Analogies
    35. 35. Why Metaphors & Analogies?
    36. 36. Metaphors & AnalogiesMake the abstract concrete the intangible tangible the complex simpleand the unfamiliar familiar
    37. 37. “UJA is like a … “
    38. 38. How is “UJA” like a … ?
    39. 39. 5 Considerations forVisual Storytelling Purpose Audience Story Medium Channel
    40. 40. 5 Considerations forVisual Storytelling Purpose Audience Story Medium Channel
    41. 41. To be a more “Visual” Storyteller… Seek to see things from a fresh, new (visual) perspective!
    42. 42. Your BigTake-Away
    43. 43. “The real voyage of discoveryconsists not in seeking new lands… but in seeing with new eyes.”
    44. 44. Influencing Through Visual Storytelling Thank you…!!! delivered forThe Wiener Educational Centerof UJA-Federation of New York December 11, 2012

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