The document discusses how digital transformation is fueling cultural shifts and opportunities for businesses. It notes that HootSuite has over 800 Fortune 1000 customers and 13 million users worldwide. Digital natives are now the dominant workforce, and social media has surpassed email usage. Businesses can leverage their entire workforce of over 163,500 employees on social media for marketing, which provides over 22 million impressions at very low cost compared to traditional advertising. This represents an opportunity for greater reach through employee advocacy and engagement during the digital transformation of businesses and society.
37. Brand
~10
Average # of accounts
~10
14,678
Average likes/account
1,456
Average
followers/account
X
Fortune 500 Brand vs. Employee Reach
38. Brand
~10
Average # of accounts
~10
14,678
Average likes/account
1,456
Average
followers/account
Total Reach
X 1,736,079
Est. reach of Brand
Fortune 500 Brand vs. Employee Reach
40. Brand
Entire
Workforce
~163,500 employees
~10
Average # of accounts
~10
14,678
Average likes/account
1,456
Average
followers/account
Total Reach
163,500
# of accounts (est.)
163,500
X 1,736,079
Est. reach of Brand
Fortune 500 Brand vs. Employee Reach
41. Fortune 500 Brand vs. Employee Reach
Brand
Entire
Workforce
~163,500 employees
~10
Average # of accounts
~10
11
Average friends/account
25
Average
followers/account
14,678
Average likes/account
1,456
Average
followers/account
Total Reach
163,500
# of accounts (est.)
163,500
X
X
1,736,079
Est. reach of Brand
42. Fortune 500 Brand vs. Employee Reach
Average F500 employees collectively have ~10x more social reach than combined brand accounts
Brand
Entire
Workforce
~163,500 employees
~10
Average # of accounts
~10
11
Average friends/account
25
Average
followers/account
14,678
Average likes/account
1,456
Average
followers/account
Total Reach
163,500
# of accounts (est.)
163,500
X
X
1,736,079
Est. reach of Brand
22,236,000
Est. reach of Entire
Workforce
43. The cost of those 22M impressions
would be approximately $33,000.
44. Are you ready for Digital Transformation?
C-Suite Marketing Selling
Employee
Engagement
Customer
Service
49. Panel
Chris Saniga
VP Customer Success
Hootsuite
@CSaniga
#HootBreakfast
Emily Lim
Manager Director
Lion & Lion
@LionLionDigital @Maxis
Bernard Lee
Head of Communications
Maxis