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HOW DO CONSUMERS INTERACT WITH TICKETMASTER?
ZE2
ST from Mount Holyoke
Any reproductions of the data used in this presenta...
Invest in Popular
Keyword Searches
➔ Popular search keywords that
bring consumers to
Ticketmaster website
➔ Larger size re...
Popularity Coincides with Peak in Purchases
ZE2
ST from Mount Holyoke
Any reproductions of the data used in this presentat...
Streamline the process
of obtaining information
and making purchases
Emma, Erin, Zollie, Cheng, Tam
HOW DO CONSUMERS INTER...
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Zest Final Presentation

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Zest Final Presentation

  1. 1. HOW DO CONSUMERS INTERACT WITH TICKETMASTER? ZE2 ST from Mount Holyoke Any reproductions of the data used in this presentation were made with the permission of Ticketmaster Entertainment, Inc. Map: Percent of Ticket Purchases in Each State Ticketmaster has a constant customer base p-value = 0.867 → not statistically significant R-squared = 0.0009838
  2. 2. Invest in Popular Keyword Searches ➔ Popular search keywords that bring consumers to Ticketmaster website ➔ Larger size represents higher frequency of appearance ➔ Frequently search keywords can be categorized by artist, venue, and city ➔ Adjust ad bid based on more frequently searched words ZE2 ST from Mount Holyoke Any reproductions of the data used in this presentation were made with the permission of Ticketmaster Entertainment, Inc. HOW DO CONSUMERS INTERACT WITH TICKETMASTER?
  3. 3. Popularity Coincides with Peak in Purchases ZE2 ST from Mount Holyoke Any reproductions of the data used in this presentation were made with the permission of Ticketmaster Entertainment, Inc. HOW DO CONSUMERS INTERACT WITH TICKETMASTER? ➔ Peak traffic hours are from 7-9 AM ➔ Untapped potential to increase sales in peak traffic ➔ Work to boost sales in this time by launching promotional deals and increasing customer support
  4. 4. Streamline the process of obtaining information and making purchases Emma, Erin, Zollie, Cheng, Tam HOW DO CONSUMERS INTERACT WITH TICKETMASTER? Any reproductions of the data used in this presentation were made with the permission of Ticketmaster Entertainment, Inc. ➔ Most users leave Ticketmaster after their first or second hit ➔ On average, people make 18 hits before buying at least one ticket ➔ Ticketmaster should work to reduce the number of hits needed for users to obtain information and complete a transaction

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