2011: NJ GMIS: Social Media and Transparency

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Presentation about handling the public records aspect of social media use in government agencies

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  • {"22":"Just two years ago, there were only about 50 federal government blogs\n","17":"Scribd.com/MorrisCountyNJ\n","6":"http://www.Facebook.com/MorrisCountyNJ\nhttp://www.facebook.com/RoanokeCountyVirginia.Government\n","19":"MorrisProsecutor.org/breakingnews.asp\n","8":"Twitter.com/MorrisCountyNJ\n","14":"YouTube.com/MorrisCountyNJ\n"}
  • 2011: NJ GMIS: Social Media and Transparency

    1. 1. Social Media & Transparency Carol A. Spencer Web Manager, County of Morris NJ Treasurer, National Assoc of Gov’t Webmasters GMIS Conference April 6, 2011
    2. 2. Getting Social • • • 2 billion Google searches daily (2009) 2.5 million Wikipedia articles in English Video (12/2009) • 67.3 million videos viewed • US: 5.1 billion views; 187 per viewer on average • Video (12/2010) – 179 million viewers/month in 2010 • 88.6 million videos viewed • US: 5.8 billion views; 201 per viewer on average • • • • • Twitter passed the NY Times in visitors in April ‘09 900,000 new blog posts every 24 hours 153M unique Facebook visitors in the US in Dec ‘10 Wall Street Journal US daily print circulation: 1.67M Wall Street Journal online monthly visitors: 20M Source: wsj.com, comscore.com, pewresearch.com
    3. 3. Getting Social & Going Mobile • 75% of the world accesses the web through a phone • 77.3% of the US population has internet access • 43% are on Facebook, 49% in NJ. • Newspaper ad revenue was down almost 65% from 2003 to 2009. Google delivered 1 trillion ads in 2010. • In November, digital books outsold paper books. • There are over 100 billion active domain names today. • In December, there were 63.2M US smartphone subscribers – 47% use mobile media – Twitter & FB had a 71% & 121% increase in mobile usage
    4. 4. Sharing Information in the Social Space
    5. 5. The Big Names for Government Facebook Flickr Twitter RSS Feed Blogger YouTube And some new ones…. Scribd.com UStream.tv
    6. 6. Facebook - FREE Facebook is a Social Network • Post status (notices) with links to details on a website • Notify fans about events or meetings • Business pages get “liked” • Fans can comment on anything • Get a “vanity URL” after 25 “likes” • Facebook.com/MorrisCountyNJ
    7. 7. Twitter - FREE Twitter is a Micro-blog • 140 character limit • Sign up and “follow” others who post • Tweet meetings, road closures, reports, budgets, safety information and more. • Include links to details on the web • Send / receive via web or mobile device • Followers share by re-tweeting • Twitter.com/MorrisCountyNJ
    8. 8. Twitter Tools • Tweetdeck.com (follow multiple Twitter accounts and Facebook) • Hootsuite.com (schedule tweets for later, team members) • Tweetake.com (backup Twitter) • Backupify.com (backup Twitter, blogs, Facebook & more) • Yoono.com (follow multiple social accounts at once) • Mashable.com (tons of twitter / social media information)
    9. 9. Flickr - FREE Flickr is a photo sharing site • Upload digital photos • Create sets of related photos • Tag photos with people’s names or event details • Produce slideshows • Share via email or website embed • Allow citizen upload (approval) • Find others’ photos and stock photos • Flickr.com/MorrisCountyNJ
    10. 10. YouTube - FREE YouTube provides a video channel • Approved government channel removes usual 10 minute or 1 gig limit • Record with digital camera • Embed in a website or FB • Your message unfiltered • Internet is a visual medium. Use it. • YouTube.com/MorrisCountyNJ • MorrisMinutes
    11. 11. Scribd - FREE Scribd is a document sharing site • Upload (publish) documents • Read without an account • With an account: comment, download, rate, print • Readers share via FB, Twitter, email or embed in a website • Supported formats: pdf, ppt, doc, xls • Scribd.com/MorrisCountyNJ
    12. 12. RSS Feeds - FREE An RSS Feed is a subscription. • When new information is added to a webpage, it is sent to subscribers instantly. • Subscribers don’t have to keep visiting a website to get information. • Subscribers decide what information they want to receive and where they want it delivered. • You know your information is being read.
    13. 13. Blogger - FREE A Blog is a Journal. • Blogging tells a story. • Allowing comments is optional. • Commenting promotes trust and communicates openness. • Blogs can contain photos or videos. • Blogs can include links to FB or other sites. • Readers feel involved, connected
    14. 14. Blogs: Conversations w/ Constituents It’s okay for government to blog. The Federal Government has over 100.
    15. 15. UStream.tv - FREE UStream.tv streams live video • Live, interactive broadcast platform • High quality allows graphic overlays, polls, invited co-hosts • Viewers can personally interact with whomever is broadcasting • Broadcast to viewer AND viewer to viewer interaction • UStream.tv/MorrisCountyNJ (not live yet)
    16. 16. Government Focused Resources NAGW.org: National Association of Government Webmasters Members receive listserv access, free webinars, National Conference discounts GovLoop.com: Social Network for government employees USA.gov: list of Federal blogs, widgets, and more WebContent.gov & HowTo.gov: lots of information about social media and government How-tos YouTube.com MorrisCountyNJ.gov/learning20
    17. 17. Don’t Reinvent the Wheel • National Association of Government Webmasters (NAGW.org) – Membership $75 annually – Listserv – Resource Library / Free webinars • Social Media Subcouncil (govsocmed.pbworks.com) – Government Web Managers Wiki – Best Practices – Metrics, Policies • Government Web Professionals of NJ – GoWProNJ.net – Bi-monthly, 1st Friday meetings
    18. 18. Contact Information Morris County NJ Website MorrisCountyNJ.gov Twitter Twitter.com/MorrisCountyNJ Facebook Facebook.com/MorrisCountyNJ YouTube YouTube.com/MorrisCountyNJ Scribd Scribd.com/MorrisCountyNJ Email CSpencer@co.Morris.NJ.US National Association of Government Webmasters Website NAGW.org Twitter Twitter.com/NAGW Facebook Facebook.com/NAGW.org GovLoop Govloop.com/group/NAGW Email Treasurer@NAGW.org
    19. 19. Social Media & Transparency Carol A. Spencer Web Manager, County of Morris NJ Treasurer, National Assoc of Gov’t Webmasters GMIS Conference April 6, 2011

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