REAL TIME BECOMES
POSTS, CONTENT & RELEVANCE
TRADITIONAL MEDIA BECOMES
TV will truly become social
with the advancement of
devices. TV ad strategies
will need to change to
QR codes, other print and
offers will continue to
integrate with email
Handwritten thank you
cards will stand out even
more in the coming years.
PAY TO PLAY
IN 2014 BRANDS WILL LEARN THAT THEY WILL NEED TO
ADAPT TO SURVIVE
MORE PEOPLE ARE
TURNING TO SOCIAL MEDIA
FOR CUSTOMER SERVICE
ISSUES, FEEDBACK AND
TWITTER WILL CREEP CLOSER TO
With Twitter’s IPO and it’s increased popularity among
teens and young adults, expect Twitter to grow in 2014 in a
We’ve seen Twitter shift the stock markets and give us playby-plays of major news events and world happenings.
With the global reach and number of users overseas,
Twitter will continue to be a must-have for the coming year.
Twitter also bought Vine and optimized their newsfeeds for
images. Part of their new plan for 2014 will include helping
those businesses that choose to advertise on their
THE RISE OF CXO-Chief Experience
Creating and nurturing a customer experience
will continue to be a huge part of brands’
This will translate to social media via
response times, friendliness and the overall
satisfaction of customers.
ADVERTISING BECOMES MORE
Mobile ads have been around, but each
of the platforms, including gaming
options, will offer mobile advertising
for specific platforms and apps.
From Pandora, Spotify and XM radio,
local stations will have increasing
competition as brands and local
companies look to reach their
demographic in different ways.
From Facebook, Twitter and Linkedin,
the options for social advertising will
continue to become more of a
necessity when growing a community
on those platforms.
LOCAL VS. GLOBAL SOCIAL MEDIA
ENGAGING EMPLOYEES TO BE
BRAND CHAMPIONS WILL
BECOME MORE IMPORTANT IN
AN OVERALL MARKETING AND
CUSTOMER SERVICE STRATEGY.