SOCIAL MEDIA
MARKETING IN
2014

WHAT YOU NEED TO KNOW
WWW.CHATTERKICK.COM

1
SOCIAL MEDIA GROWS UP

2000

MID 2000’S

WWW.CHATTERKICK.COM

2009-2012

2013+
3
REAL TIME BECOMES
THE TIME
POSTS, CONTENT & RELEVANCE

WWW.CHATTERKICK.COM
TRADITIONAL MEDIA BECOMES
SOCIAL
TV will truly become social
with the advancement of
household streaming
devices. TV ad st...
PAY TO PLAY
IN 2014 BRANDS WILL LEARN THAT THEY WILL NEED TO

ADAPT TO SURVIVE
MORE PEOPLE ARE
TURNING TO SOCIAL MEDIA
FOR...
TWITTER WILL CREEP CLOSER TO
FACEBOOK
With Twitter’s IPO and it’s increased popularity among
teens and young adults, expec...
THE RISE OF CXO-Chief Experience
Officer
Creating and nurturing a customer experience
will continue to be a huge part of b...
OWNED MEDIA
FOR CONTENT
MARKETING
ADVERTISING BECOMES MORE
NICHE

MOBILE
Mobile ads have been around, but each
of the platforms, including gaming
options, w...
LOCAL VS. GLOBAL SOCIAL MEDIA

LOCAL
CLIENTS
LOCAL
MARKETS
EMPLOYEE ADVOCACY

ENGAGING EMPLOYEES TO BE
BRAND CHAMPIONS WILL
BECOME MORE IMPORTANT IN
AN OVERALL MARKETING AND
CUSTOME...
QUESTIONS?
EMAIL ME AT
BETH@CHATTERKICK.COM
Social Predictions For 2014
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Social Predictions For 2014

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Take a look at the history, trends, and predictions for Social Media in 2014.

Published in: Social Media, Technology, Business
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Social Predictions For 2014

  1. 1. SOCIAL MEDIA MARKETING IN 2014 WHAT YOU NEED TO KNOW WWW.CHATTERKICK.COM 1
  2. 2. SOCIAL MEDIA GROWS UP 2000 MID 2000’S WWW.CHATTERKICK.COM 2009-2012 2013+
  3. 3. 3
  4. 4. REAL TIME BECOMES THE TIME POSTS, CONTENT & RELEVANCE WWW.CHATTERKICK.COM
  5. 5. TRADITIONAL MEDIA BECOMES SOCIAL TV will truly become social with the advancement of household streaming devices. TV ad strategies will need to change to accommodate TV QR codes, other print and offers will continue to integrate with email marketing channels. Handwritten thank you cards will stand out even more in the coming years. PRINT
  6. 6. PAY TO PLAY IN 2014 BRANDS WILL LEARN THAT THEY WILL NEED TO ADAPT TO SURVIVE MORE PEOPLE ARE TURNING TO SOCIAL MEDIA FOR CUSTOMER SERVICE ISSUES, FEEDBACK AND UN-MARKETING RELATED TASKS.
  7. 7. TWITTER WILL CREEP CLOSER TO FACEBOOK With Twitter’s IPO and it’s increased popularity among teens and young adults, expect Twitter to grow in 2014 in a big way. 232 active users We’ve seen Twitter shift the stock markets and give us playby-plays of major news events and world happenings. photo vine mobile With the global reach and number of users overseas, Twitter will continue to be a must-have for the coming year. Twitter also bought Vine and optimized their newsfeeds for images. Part of their new plan for 2014 will include helping those businesses that choose to advertise on their platform.
  8. 8. THE RISE OF CXO-Chief Experience Officer Creating and nurturing a customer experience will continue to be a huge part of brands’ selling point. This will translate to social media via response times, friendliness and the overall satisfaction of customers.
  9. 9. OWNED MEDIA FOR CONTENT MARKETING
  10. 10. ADVERTISING BECOMES MORE NICHE MOBILE Mobile ads have been around, but each of the platforms, including gaming options, will offer mobile advertising for specific platforms and apps. INTERNET RADIO From Pandora, Spotify and XM radio, local stations will have increasing competition as brands and local companies look to reach their demographic in different ways. SOCIAL SITES From Facebook, Twitter and Linkedin, the options for social advertising will continue to become more of a necessity when growing a community on those platforms.
  11. 11. LOCAL VS. GLOBAL SOCIAL MEDIA LOCAL CLIENTS LOCAL MARKETS
  12. 12. EMPLOYEE ADVOCACY ENGAGING EMPLOYEES TO BE BRAND CHAMPIONS WILL BECOME MORE IMPORTANT IN AN OVERALL MARKETING AND CUSTOMER SERVICE STRATEGY.
  13. 13. QUESTIONS? EMAIL ME AT BETH@CHATTERKICK.COM

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