Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Content Marketing Trends 2017 How Content Can Be A Lead Generation Tool For Business

153 views

Published on

Every business should go for well versed Content Marketing Strategy in order to make their Brand Discoverable Online.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Content Marketing Trends 2017 How Content Can Be A Lead Generation Tool For Business

  1. 1. Introduction • Where Does Your Brand stand out in 2 million posts published per day? Yes 2 million and 5 billion searches are performed every day, it is tough but you have to stand out in order to improve your online business. • At this time when you are reading this blog, imagine the number of posts that have been published. The content produced by the website or the blogs serve their user with vast amount knowledgeable articles driving traffic to their website. • From Converting Users into customers or subscribers provides huge amount profit to companies.
  2. 2. Here are Some Question That Arises When a Business Is Willing To Opt For Content Marketing Techniques 2017 such as • Is writing good content enough? • How to make a readable, shareable, knowledgeable content? • What should be the Type of Content? • How to promote & distribute content? • Where is my content in 1 billion websites? • Will Posting on Social Media provides me a good result?
  3. 3. Conduct a Content In-Depth Research Audit • How to write content that is readable, shareable, knowledgeable content, answer to that is "DO RESEARCH", In- Depth research is important for providing relevant information.
  4. 4. Content Type (Text, Video, Podcast, Interview, Infographics, poll, Q&A Sessions)- • While talking about choosing the content type, it depends on the strategy and what is your content niche. A brand can go for various content types for promoting their brand.
  5. 5. Content must be EXCLUSIVE- • Content should be made on Latest Trends and the Searchable topic that somewhere makes the content discoverable.
  6. 6. COGENT HEADLINES • Headlines represent what content you are presenting. So make sure that the Headline of the content is Impressive. Your HEADLINE Represent your CONTENT. So make a headline that counts.
  7. 7. Less Grammatical error • Grammatical errors are to be rectified, producing and promoting a content having grammatical faults makes a bad impression on the user. Visual Representation of Content • Grammatical errors are to be rectified, producing and promoting a content having grammatical faults makes a bad impression on the user.
  8. 8. Content Promotion • Content promotion is done by guest blogging, sharing on social media platforms and communities. Sharing content on content distribution networks improves search rankings and provides the content to a relevant audience
  9. 9. Conclusion Using the content marketing strategy stated above, the business can get conversions. Apply these strategies and measure your results. Having a poor content marketing strategy can jeopardize your brand value. By This Article, we believe that all your queries about how Content Marketing Techniques 2017 can improve your Brand's reputation online are solved. Suggestions and Strategies are welcomed. Share your views in comments about the article.
  10. 10. Presented by

×