PR 2.0, A social media approach to your Business Branding and Promotion


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Charu Bajaj shares her thoughts on how should businesses leverage social media to effectively create long lasting brands.eff

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PR 2.0, A social media approach to your Business Branding and Promotion

  1. 1. PR 2.0 Charu Bajaj Web:
  2. 2. Scale = audience = where the eyeballs were? Charu Bajaj, Message to the audience PR
  3. 3. In the WEB 2.0 world everyone is ‘following” each other. We like to be connected Charu Bajaj, PR
  4. 4. Businesses have to realise the power of “engagement”. You need to send out the right message to connect right Charu Bajaj, http://charubajaj, Expanding the horizon
  5. 5. <ul><li>You create the message </li></ul><ul><li>You pitch it to relevant “community” </li></ul><ul><li>The community takes it further by customizing it to its own vision </li></ul><ul><li>Your out reach increases </li></ul><ul><li>You establish a one on one brand </li></ul>Its all about creating the right messaging and communication, customized for the relevant community, the rest of the process gets replicated if your message is customizable to their needs Charu Bajaj,
  6. 6. <ul><li>It’s a community effort </li></ul><ul><li>Message spreads automatically if it finds the “right heir” with a common purpose/vision </li></ul><ul><li>Its about relationship, a bond that I share with you </li></ul><ul><li>Its viral </li></ul><ul><li>Its always under your control and is a “manageable chaos” </li></ul>Focus on the community, you need to reach out to the relevant community with the right message. The rest is viral. Its about building a relationship. Its manageable chaos! Charu Bajaj,
  7. 7. I know YOU, YOU know her, I know her!! How communities expand. People from one community can be connected sharing agendas with other communities, hence you get a wider prospect base to choose from. Its human tendency to be linked with like minded people Charu Bajaj, I like following you, you follow someone else, if I find the purpose, I’d love to connect with the person and follow! Focus on the group!! On the group elements and create your message around it. Brand your brand and pitch it right! You don’t claim a wicket until you appeal. So go ahead appeal!
  8. 8. And so it continues; the message evolving to survive. Or it dies out. We share what we think is cool. That which we co-create, we embrace David Cushman
  9. 9. Keep Faith!! Let them handle your PR!! Everyone out there is a pssible outsourced PR 2.0 for YOU! Charu Bajaj, And whoever said its YOUR MESSAGE? Its their message, you need to make it theirs!! They are your heirs, your brand ambassadors You PITCH it to them only the FIRST time, rest is done by them, If they LIKE IT Who said you have to fulfill desires? Just leave them at WANTING IT!!
  10. 10.