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Website Process Workshop

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Website Process Workshop

  1. 1. Digital Project Management & Processes 16th January 2014
  2. 2. AGENDA • DIGITAL PROJECT LIFECYLE • QUOTING FOR A DIGITAL PROJECT • MINIMISING RISKS • TOOLS AND PROCEDURES • COLLABORATION
  3. 3. DIGITAL PROJECT LIFECYCLE
  4. 4. THE DIFFERENCE BETWEEN PRINT AND DIGITAL ANALYSIS DESIGN CREATE PRINT DISTRIBUTE ANALYSIS CONTENT CONCEPTS DESIGN DEVELOP TEST FIX GO LIVE AMENDS UPDATE UPDATE UPDATE AMENDS AMENDS AMENDS AMENDS AMENDS AMENDS
  5. 5. THE METHOD ALL WEBSITES CONTAIN ELEMENTS OF TWO TYPES OF ACTIVITIES • INFORMATION SYSTEMS, INVOLVING COMPUTERS AND SOFTWARE • COMMUNICATION DESIGN, INCLUDING ADVERTISING AND MARKETING COMMUNICATIONS
  6. 6. MOST WEB PROJECTS FAIL WHY? TOO MUCH TO MANAGE AND KEEP TRACK OF • SCOPE (THE SIZE OF THE PROJECT) • BUDGET • RESOURCES • TIMELINES • FUNCTIONALITY
  7. 7. WEBSITE CREATION PHASES PHASES ARE PLANS, AND PLANS ARE NEVER STATIC. HOWEVER, IN ESSENCE, THERE ARE FIVE PHASES OF WEBSITE DEVELOPMENT. • ANALYSIS • DESIGN • DEVELOPMENT • TESTING • DEPLOYMENT
  8. 8. ANALYSIS TALK TO THE CLIENT INTERFACE WITH THE DELIVERY TEAM ARTICULATE AND DEFINE GOALS UNDERSTAND COMPANY AUDIENCE DO THEY HAVE CONTENT? WHAT MARKETS DO THEY OPERATE? IS IT A GOOD IDEA? SET OBJECTIVES
  9. 9. DESIGN BRAINSTORM AND PROBLEM SOLVE WITH YOUR TEAM TRANSLATE NEEDS INTO SOLUTIONS SELL IDEAS TO THE CLIENT IDENTIFY CONCEPTS TO BE DEVELOPED CREATE CONCEPT PRESENT CONCEPT REVISE AND REPEAT AS NECESSARY RECEIVE DESIGN APPROVAL
  10. 10. DEVELOPMENT COMMUNICATE FUNCTIONALITY • JAVASCRIPT • HTML • CMS • ANIMATIONS
  11. 11. TESTING TEST THROUGHOUT THE DEVELOPMENT PHASE TEST AFTER THE DEVELOPMENT PHASE INVOLVE GENERAL (REAL) USERS UNDERSTAND THE BROWSERS AND PLATFORMS
  12. 12. DEPLOYMENT GO LIVE ON AN EARLY WEEKDAY (MONDAY-WEDNESDAY) WHO WILL UPDATE THE SITE? DOES THE CLIENT NEED TRAINING? DO WE NEED TO PROVIDE STYLE GUIDES? WILL THE SITE NEED ONGOING UPDATES AND MAINTENANCE?
  13. 13. QUOTING FOR A DIGITAL PROJECT
  14. 14. QUOTING A TYPICAL DIGITAL TEAM CONSISTS OF: INFORMATION ARCHITECT DESIGNER PROJECT MANAGER UX DESIGNER DEVELOPER IT SUPPORT CONTENT STRATEGIST & COPYWRITER SEO ANALYST PLUS MORE…. (AND EVEN THEY CAN’T DELIVER A WEBSITE IN TWO WEEKS)
  15. 15. MINIMISING RISKS
  16. 16. MINIMISING RISKS THERE ARE MANY FACTORS THAT CAN CONTRIBUTE TO A WEBSITE NOT FUNCTIONING AS IT SHOULD, OR INDEED RUNNING OVER TIME. NOT ALL OF THESE FACTORS CAN BE FORSEEN BUT IT IS UP TO US TO MINIMISE THOSE RISKS.
  17. 17. TOOLS AND PROCESSES
  18. 18. TOOLS BASECAMP TRAFFIC BROWSERSTACK CRAZY EGG GOOGLE ANALYTICS WEBMASTER TOOLS SPREADSHEETS
  19. 19. PROCESSES
  20. 20. COLLABORATION

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