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In today’s competitive world, it’s really hard to maintain your position in the market. For any business, it’s imperative that they have a good marketing strategy so their products or services are marketed well. There are many marketing channels for e.g. - through brochures, business cards, leaflets, flyers and of course the word of the mouth publicity. So if there are many avenues for marketing of products, then why the website is a prime importance in today’s world?