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CAN BE A GREAT
ARTIST… BUT A
CAN COME FROM
Anton Ego, PIXAR’S Ratatouille.
THE DEMOCRATIZATION OF
CREATIVITY IS ALREADY
COUNT THE INDUSTRIES…
POTATO SALADJuly 2014 KICKSTARTER Project by Zack Danger Brown.
$55,492 raised by 2085 backers on initial goal of $10.
“The spread of cheap and
widely available creative tools
is sad for people in the
advertising business the same
way that movable type was
sad for scribes -– the loss from
this kind of change is real but
limited and is accompanied by
a generally beneﬁcial social
– Clay Shirky
HOW CAN AGENCIES
TODAY START PREPARING
FOR THIS FUTURE?
prescriptive about the type
of clients to do business
Build speciﬁcity around
capabilities of a speciﬁc niche.
Hire the unique abilities,
attitudes and skillsets to service