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The Battle for Truth:
the demise of trad media,
and the fight for facts
Charlie Gunningham
Accelerating Commercialisation
...
‘It was 20 years ago today…’
The West,
6 Dec 1999
7
9
10 years
later…
Which could
disrupt you?
Ouch!
Which could
disrupt you?
Our Daily Newspaper
Which could
disrupt you?
The end of newspapers?
THE CUSTOMER PROBLEM
Business is uncertain. We live in digital
disruptive, challenging environment.
You need the BEST info...
Which could
disrupt you?
People
will pay
if there’s value
Which could
disrupt you?
Up and up!
Traffic x5. Subs renewal record. Largest income.
Unique Monthly Visitors
170,000
30,00...
NPS showed customers loved it
+38
BN
WHAT WE PROVED
1. Business model exists for news + data.
2. Subscriptions (SaaS) best model.
3. Quality is important.
4. A...
THE ALTERNATIVE…?
Perth/WA = Paradise … tech centre?
Mining $72B/yr
Ag $6.8B, mostly wheat
… so what of tech?
2012-> first co-working space opens
2018:Startups + Co-working
~ 450 ‘Start/Scaleups’? 20+ spaces
https://www.startupnews.com.au/list-perth-co-working-spaces/
Educating + Accelerating
30+ Educational ~ 15 with money
Investing into WA Companies, 2018
Total Tech Startups
$9.4B $28M
$28M
(0.3%!)
Who’s
covering this?
explaining it?
promoting it?
StartupNews.com.au
est 2013
promotes local tech scene & people
1,200+ reg’d weekly readers
1,000+
Articles
Interviews
Podc...
Startup West podcast
est Aug 2018
2x a month
Startup Leaders
All platforms
Media/Journo
Students
 Experience
 Attend events
 Support startups
 Watch sector grow
 Paid $50/story!!!
Can you contribute?
“The Battle for Truth:
the demise of trad media
and the fight for facts”
Contact:
Charlie Gunningham
Startup News
www.star...
The battle for truth in media
The battle for truth in media
The battle for truth in media
The battle for truth in media
The battle for truth in media
The battle for truth in media
The battle for truth in media
The battle for truth in media
The battle for truth in media
The battle for truth in media
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The battle for truth in media

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Are we living in a post truth world? Goodness, I hope not. Here's some ideas about what has happened, why, and what can be done about preserving quality media and the truth...

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The battle for truth in media

  1. 1. The Battle for Truth: the demise of trad media, and the fight for facts Charlie Gunningham Accelerating Commercialisation Dept of Industry, Innovation & Science Startup News @ChazGunningham
  2. 2. ‘It was 20 years ago today…’
  3. 3. The West, 6 Dec 1999
  4. 4. 7
  5. 5. 9
  6. 6. 10 years later…
  7. 7. Which could disrupt you? Ouch!
  8. 8. Which could disrupt you? Our Daily Newspaper
  9. 9. Which could disrupt you? The end of newspapers?
  10. 10. THE CUSTOMER PROBLEM Business is uncertain. We live in digital disruptive, challenging environment. You need the BEST information to make informed biz decisions.
  11. 11. Which could disrupt you? People will pay if there’s value
  12. 12. Which could disrupt you? Up and up! Traffic x5. Subs renewal record. Largest income. Unique Monthly Visitors 170,000 30,000 2013 2017
  13. 13. NPS showed customers loved it +38 BN
  14. 14. WHAT WE PROVED 1. Business model exists for news + data. 2. Subscriptions (SaaS) best model. 3. Quality is important. 4. A niche, targeting audience will pay. 5. Understanding customer problem key.
  15. 15. THE ALTERNATIVE…?
  16. 16. Perth/WA = Paradise … tech centre?
  17. 17. Mining $72B/yr
  18. 18. Ag $6.8B, mostly wheat
  19. 19. … so what of tech?
  20. 20. 2012-> first co-working space opens
  21. 21. 2018:Startups + Co-working ~ 450 ‘Start/Scaleups’? 20+ spaces https://www.startupnews.com.au/list-perth-co-working-spaces/
  22. 22. Educating + Accelerating 30+ Educational ~ 15 with money
  23. 23. Investing into WA Companies, 2018 Total Tech Startups $9.4B $28M $28M (0.3%!)
  24. 24. Who’s covering this? explaining it? promoting it?
  25. 25. StartupNews.com.au est 2013 promotes local tech scene & people 1,200+ reg’d weekly readers 1,000+ Articles Interviews Podcasts Tips Events
  26. 26. Startup West podcast est Aug 2018 2x a month Startup Leaders All platforms
  27. 27. Media/Journo Students  Experience  Attend events  Support startups  Watch sector grow  Paid $50/story!!!
  28. 28. Can you contribute?
  29. 29. “The Battle for Truth: the demise of trad media and the fight for facts” Contact: Charlie Gunningham Startup News www.startupnews.com.au charlie@startupnews.com.au @ChazGunningham

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