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Charlie Gunningham
What’s
in a
Name?
1
No, I’m not
Cunningham!
2
Naming’s easy?
Try naming a child3
iPod, 20014
Blackberry, 20015
Firefox, 20046
Twitter, 20067
Windows 7, 20098
Misspelt Compound Blended
Abbrev’d New Context Droppd Vowel
9
… Some Naming Conventions
10
6th Dec 1999 – aussiehome.com
11
Blagging my way onto CNBC TV
1
13
Outdoor ad concept, c. 2008
… 9 year brand overhaul
14
15
16
… stuck with an acronym
(we did the best we could!)
17
People paying for news?
(… but it’s data/research/more business we sell)
18
@ chazgunningham /charliegunningham charliegunningham.com
What’s in a Name?
Charlie Gunningham
charlie.gunningham@business...
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Naming your Startup

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There are some weird and wonderful tech company names out there - what are some of the best (and worst!) ways to go about naming your startup?

Published in: Business, Technology
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Naming your Startup

  1. 1. Charlie Gunningham What’s in a Name? 1
  2. 2. No, I’m not Cunningham! 2
  3. 3. Naming’s easy? Try naming a child3
  4. 4. iPod, 20014
  5. 5. Blackberry, 20015
  6. 6. Firefox, 20046
  7. 7. Twitter, 20067
  8. 8. Windows 7, 20098
  9. 9. Misspelt Compound Blended Abbrev’d New Context Droppd Vowel 9 … Some Naming Conventions
  10. 10. 10
  11. 11. 6th Dec 1999 – aussiehome.com 11
  12. 12. Blagging my way onto CNBC TV 1
  13. 13. 13 Outdoor ad concept, c. 2008
  14. 14. … 9 year brand overhaul 14
  15. 15. 15
  16. 16. 16
  17. 17. … stuck with an acronym (we did the best we could!) 17
  18. 18. People paying for news? (… but it’s data/research/more business we sell) 18
  19. 19. @ chazgunningham /charliegunningham charliegunningham.com What’s in a Name? Charlie Gunningham charlie.gunningham@businessnews.com.au 19 … Everything and Nothing

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